Company also unveils updates to instax UP!™ smartphone app and introduces a new instax™ mini instant film variety

FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its instax mini 13™ instant camera (mini 13). Following in the footsteps of the popular instax mini 12™ instant camera launched in 2023, mini 13 brings a fun, playful new look and feel with its soft, sculpted shape and a metallic silver logo that accents the front of the camera.

New for mini 13 is the introduction of dual timers, with options for 2 or 10 seconds, giving the photographer the opportunity to be in the shot themselves with their subjects, or for easy hands-free selfies (with the help of the included wedge-shaped angle adjustment accessory). Mini 13’s main features also include Close-Up Mode, Selfie Mirror, and Auto Exposure adjustment capabilities, as well as the Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts to produce a centered photo. Mini 13 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.

“Our instax™ mini line of mini instant cameras, smartphone printers, and film represents not only an incredible value for our users, but in many cases, it’s a user’s first foray into analog photography,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “Mini 13 is a perfect fit because experimenting with instant photography – trying out new lighting, poses, or scenes (especially by using the new self-timer feature), are all fantastic ways to express oneself artistically and be a part of your art. We’re looking forward to seeing what our community creates with Mini 13!”

instax UP!™ Smartphone App Update Announced

Along with the introduction of mini 13, the free, downloadable instax™ UP! Smartphone app is debuting new and enhanced features. This app is designed for instax™ users to digitally scan, import, organize, and store their photos in one place, regardless of which instax™ instant film, camera or printer product they use. The updated version brings increased image scanning precision by integrating the use of AI. The overall learning capability of the app has been greatly enhanced so that it can recognize images versus backgrounds or other extraneous content, resulting in cleaner, more precise scans.

New Film Variety Introduced

Pastel Galaxy, the new instax™ mini instant film, will be introduced along with mini 13, featuring a fun cosmic theme complete with sparkly, glossy embellishments, and soothing colors to add a cool vibe to a user’s instax™ photos.

Colors, Pricing, and Availability

Fujifilm’s instax mini 13™ instant camera will be available in Dreamy Purple, Frost Blue, Candy Pink, Lagoon Green, and Clay White. It is expected to be available in or around late June 2026 at a Manufacturer’s Suggested Retail Price of $93.95 USD and $109.99 CAD. The instax™ mini Pastel Galaxy film will be available late June 2026 at a Manufacturer’s Suggested Retail Price of $17.99 USD and $14.99 CAD.

For more information, please visit https://www.instaxus.com/cameras/instax-mini-13.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

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FUJIFILM, instax, instax mini 13, instax mini 12, and instax UP! are registered trademarks of FUJIFILM Corporation and its affiliates.

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