Veteran technology executive to advance data-driven seminar marketing platform, powering smarter insights and measurable growth for financial advisors

AcquireUp, a technology-first seminar marketing company for financial professionals, today announced the appointment of Jim Parkinson as Chief Technology and Information Officer. In this role, Parkinson will oversee Product Development, Data Sciences, IT Engineering, and IT Infrastructure, supporting the continued advancement of AcquireUp’s managed marketing services and proprietary technology platform, LeadJig.

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AcquireUp welcomes Jim Parkinson as Chief Technology and Information Officer

“Jim’s depth of experience building scalable platforms and leading complex technology organizations makes him a tremendous addition to AcquireUp’s leadership team,” said Greg Bogich, CEO of AcquireUp. “As we continue to invest in technology that gives financial advisors greater visibility, control, and performance transparency, Jim will play a critical role in strengthening our platform and helping our clients more predictably convert seminars into net new asset growth.”

“I’m excited to join AcquireUp and help build technology that directly supports advisor success, as we utilize AI to enhance the experiences of both our employees and our customers,” said Parkinson. “AcquireUp has a strong foundation combining managed marketing services with proprietary technology, and I look forward to working with the team to further enhance the platform and deliver measurable results for advisors driven by our Agentic AI approach.”

Parkinson brings extensive experience leading large-scale digital initiatives and high-performing technology organizations across multiple industries. Most recently, he served as Chief Technology and Information Officer in the credit card processing industry, where he led product and engineering for processing and acquiring platforms. Previously, he was Chief Digital Officer and Executive Vice President of Digital Advertising at Valassis, where he oversaw enterprise technology strategy and the execution of digital media initiatives.

Earlier in his career, Parkinson spent more than two decades at Sun Microsystems, holding a variety of senior leadership roles, including Senior Vice President of Software Products and Cloud Computing Engineering. During his tenure, he led the team that built the world’s first utility computing platform. This work played a foundational role in the emergence of modern cloud computing.

AcquireUp continues to invest in its technology and operational infrastructure to support financial advisors who rely on in-person educational seminars as a core growth strategy. Parkinson’s appointment reflects the company’s commitment to innovation, scalability, and delivering consistent data-driven performance across its seminar marketing programs.

About AcquireUp

AcquireUp is a seminar marketing services company dedicated to helping growth-minded financial professionals attract, connect with, and engage high-quality leads. Based in both Troy, Mich. and Tampa, Fla., AcquireUp's core services include lead-generating workshops, lead nurturing, and client engagement solutions, all supported by a comprehensive technology platform that streamlines campaign management. By removing the stress of marketing, AcquireUp enables advisors to focus on what they do best – building meaningful client relationships. For more information, visit acquireup.com.

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