MOHALI, IN / ACCESS Newswire / July 22, 2025 / The search engine is now undergoing a dynamic shift. It's all thanks to breakthroughs in artificial intelligence and large language models. Today, users get complete answers in search results without clicking on any website. It's all because of Generative search websites & this search is also changing the way SEO works.
While the global market scrambles to adapt, Indian SEO companies are quietly leading the innovation in generative search. They are not just following the trends but also making the strategies that match with India's diverse language, culture & consumer behaviors. These companies are reshaping traditional search marketing into Artificial intelligence & conversational strategies.
This article deep dive into how Indian SEO companies are adapting global strategies to generative search.
Understanding Generative Search
Generative Search refers to search results that are generated by AI. From this, users receive direct & detailed responses to every question. Its major examples are:
Google's Search Generative Experience
ChatGPT with browsing or search plugins
Microsoft Bing AI
Preplexity.ai
These platforms prioritize natural language understanding and provide answers on the basis of contextual generation.
From Shift to SEOs' Biggest Growth Engine
Generative search, which comes as a shift but has now become the biggest growth engine for SEO companies. As it is being experienced that AI generative search is more preferred by users. According to SEO companies, 50% of traffic strategies are now focused on generative answers, features & AI summaries. About 70% searches on Google respectively involve AI-generated elements like SGE & more. Additionally, 61% users start their queries or searches with AI tools such as ChatGPT or Google SGE.
How is Generative Search Different From Old Search?
Generative search & Old search are different, let's see how:
Feature |
Generative Search |
Traditional search |
Result type |
Direct answers |
Links |
Search Input |
Full questions (e.g., "What's the best phone under ₹30,000?") |
Short keywords (e.g., "best phone 2025") |
User experience |
Direct answer shown in search results |
Requires clicking and reading multiple sites |
Focus |
Relevance & helpfulness of the answer |
Site ranks based on SEO |
Interaction style |
Conversational and interactive (may allow follow-up queries) |
Static and one-way interaction |
How Indian SEO Companies are Adapting Global Strategies?
India SEO Companies are widely known for their innovative & cost-effective marketing solution, but now it is rapidly adapting to AI-driven results & the global generative shift. Here's how:
Adopting AI-Powered SEO Tools & Automations
Now Indian SEO companies are adopting AI SEO Tools & Automations such as ChatGPT, Jasper, Surfer SEO, and Neuronwriter for content generation. SEMrush, Ahrefs, and Screaming Frog for AI-assisted audits and competitor tracking. By adopting AI-powered tools, it helps seo companies can benefit in many ways, such as reduced manual work, fast content creation, & data-driven optimizations.
Transform from Keyword Focus to Intent-Driven SEO
Indian SEO companies are now shifting from keyword stuffing to understanding the user's intent & focus. They create topic clusters to gain long-term SEO. They optimize their content for the user's query. They understand that reliable & crisp information is more important than keyword stuffing.
Optimizing for mobile & Voice search
Indian SEO companies analyse that India's internet is mostly based on mobile first & the adoption of voice assistance is also rising in India; that is why they are now focusing on mobile-optimized websites or other layouts. Now, Indian SEO companies are structuring content for voice tone queries.
Localizing Global Content Strategies
Nowadays, global strategies breakthrough for India's multilingual and diverse culture. Companies are focusing on creating content in different languages from different regions. It allows them to interact with local markets and their search behaviors.
Training Teams on AI Tools
Nowadays, Indian SEO agencies are investing in AI tools and training their team so that they can enhance their search engine results like ChatGPT. They built a workflow for faster SEO Delivery. With a trained AI tools team, they can easily adjust content formats according to the users & analyze the generative SERPs.
Final Thought
Generative search is now reshaping the overall market, right? Now, the business needs to get the best SEO company that can understand the user's intent with better multilingual AI-friendly SEO This is where WebHopers comes in. They believe that the next wave of SEO comes with Global innovation & local insights.
Contact us
Website: https://www.webhopers.com/
Email: info@webhopers.com
SOURCE: Webhopers
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