NASHVILLE, TN / ACCESS Newswire / October 3, 2025 / Artist Denny Strickland is exploring the convergence of music, culture, and business strategy. By blending country storytelling with hip-hop elements, Strickland is building a presence not only as a recording artist but as a developing lifestyle brand.

Strickland first gained national attention with his debut album California Dreamin', which achieved notable success on the country charts. His recognition from Rolling Stone as one of the "Top Artists to Watch" highlighted his unique style and approach to country music. With tracks like "We Don't Sleep" and a collaboration with Karen Fairchild of Little Big Town on "Home Alone Tonight," Strickland quickly established himself as an artist capable of holding his own in Nashville's competitive scene.

The momentum continues with the release of "Cowboy Sinatra," the first single from his second album Denny Mode. This track, which features hip-hop legends Juicy J and Project Pat of Three 6 Mafia, merges Southern rap and country influences into a memorable musical statement. Already receiving support from platforms like BET Jams, SiriusXM, and 101 The Beat Nashville, Strickland's fusion of genres has proven appealing to both country and hip-hop audiences.

Looking ahead, Strickland is preparing to release his second single, "Waiting on a Resurrection," on October 10. A departure from the bold energy of "Cowboy Sinatra," the new track will emphasize Strickland's acoustic performance and vocal talent, offering a glimpse into his versatility as an artist. Additionally, CMT (Country Music Television) will air the video for "Waiting on a Resurrection" next month, further expanding Strickland's presence within the country music industry, while "Cowboy Sinatra" continues to resonate with hip-hop listeners.

Beyond music, Strickland's passion for horses and his membership with the American Quarter Horse Association (AQHA) represent his connection to the country lifestyle. His interest in fashion, custom choppers, and high-performance vehicles also ties him to the luxury and hip-hop lifestyle sectors, demonstrating his ability to bridge cultural gaps.

"Artists today need to think like entrepreneurs," says Strickland. "It's not just about creating music; it's about building a lifestyle, crafting a visual identity, and fostering a community people want to engage with."

As he continues to develop his cross-genre appeal with "Cowboy Sinatra," and collaborations with hip-hop figures like Juicy J on earlier tracks such as "Don't You Wanna" and "I Got the Sauce," Strickland's brand is steadily growing. With Denny Mode gaining traction and CMT pushing his new video, Strickland is setting the stage for a wider recognition of his artistic direction.

By merging traditional country with modern hip-hop, Denny Strickland is positioning himself at the crossroads of music, culture, and business, paving the way for the future of genre fusion and artist branding.

Media Info

Connect Person: Denny Strickland
Organization: Denny Strickland
Email: info@dennystrickland.com
Website: https://dennystrickland.com/
Address: Nashville, Tennessee, United States

Disclaimer: This article is for informational purposes only and is not intended as professional advice. While every effort is made to ensure accuracy, the information may not be current. Readers should exercise discretion when considering the content.

SOURCE: Denny Strickland