WILMINGTON, DE / ACCESS Newswire / October 3, 2025 / Alison.ai, the creative intelligence leader for data-driven creative workflows, has announced the release of its new Creative Genome, and AI Strategist agent and Agentic Video Ideation Flow, marking a major milestone in the evolution of AI-powered creative optimization. This signals a clear shift in the market where the advantage has moved from the ability to create to the intelligence to guide creation.

These innovations introduce a new era of "agentic AI" into the marketing industry - modules that not only analyze data but also take initiative in providing actionable, strategy-ready outputs. Together, the new AI Strategist and video generation engine provide brands with an end-to-end solution that unites insight, strategy, and creative execution in one platform.

Video Generation Powered by the Creative Genome

Alongside the strategist agent, Alison.ai is launching its Agentic Video Generation Flow. This module focuses on the industry's most in-demand format - video. By combining data-driven insights with automated generation, it allows teams to move from idea to multiple test-ready video creatives in a fraction of the time. This system is built on Alison.ai's proprietary understanding of the "Creative DNA" - It breaks down every creative into its fundamental DNA, analyzing the visual elements, concepts, and features that drive performance.

The video ideation engine includes:

• Fresh creative concepts - Generates entirely new video ideas instead of minor edits or variations.

• Data-driven frameworks - Leverages the world's first and only system to generate videos based on performance and creative data, identifying top features and trends across industries.

• Multi-output generation - Produces multiple video creatives from a single brief with varied tones and visuals.

• Custom preferences - Adapts to brand needs such as brand guidelines, voiceovers, or audience focus.

A Smarter Approach to Creative Strategy

The launch highlights Alison.ai's commitment to being the "Intelligent Conductor" of AI marketing, moving creative optimization beyond simple automation and toward strategic enablement. The new "Creative Genome" technology is built on a proprietary data taxonomy, and element-level analysis. This unique advantage allows Alison.ai to function as a "data flywheel": more data leads to stronger insights for the client, which are harder to replicate.

By integrating campaign performance data, market trends, and creative ideation into a single agentic system, the company empowers marketing teams to work smarter, reduce guesswork, and accelerate campaign growth with predictive precision. The combined release of the AI Strategist and video ideation engine creates a continuous flow, empowering teams with key capabilities that directly impact performance:

• Unified creative oversight - Provides a bird's-eye scoring across platforms and campaigns, ensuring strategic alignment and cohesive brand communication.

• Actionable recommendations - Moves beyond vague suggestions with precise, brand-aligned strategies to clearly inform your creative decisions.

• Accelerated workflows - Delivers faster creative briefs and optimization plans for new and existing campaigns.

• Smarter iteration cycles - Identifies improvements that directly impact performance rather than surface-level tweaks.

• Instant feedback - Supplies real-time insights to reduce bottlenecks in creative workflows.

This intelligent platform enables teams to Iterate existing assets, Generate new assets with confidence, and Evaluate creative effectiveness before spending a dollar.

Why It Matters

By reducing silos and connecting teams through one responsive platform, Alison.ai aims to reshape how creative decisions are made in a competitive, fast-moving industry.

• For media teams, the updates mean faster testing and scaling with less dependency on lengthy production timelines.

• For creative teams, they offer stronger starting points, actionable insights, and fewer revision cycles.

• For data teams, they provide deeper customer insights by aligning creative production with market performance metrics.

"The creative landscape has fundamentally changed. The problem isn't a lack of content, but a lack of intelligence to guide that content," said Asaf Yanai, CEO of Alison.ai. "Our new "Creative Genome" technology, powering our agentic platform serves as the ‘Intelligent Conductor,' ensuring that the significant investment in AI-driven creative is not wasted. We are making AI-generated content accountable and effective, allowing marketers to focus on strategy and storytelling, not just production."

Alison.ai notes that this launch is just the beginning of its agentic AI platform. Future developments will expand the strategist agent's capabilities, informed by cross-platform analysis and market performance metrics, to enhance the platform's core features. The company emphasizes that these newly released capabilities are not replacements for creative teams, but rather designed as augmentations - providing bandwidth, insight, and precision that free marketers to focus on higher-level strategy and storytelling.

About Alison.ai

Alison.ai is a creative intelligence platform transforming how brands build and optimize advertising. By analyzing billions of tags, features, and creatives, Alison.ai delivers data-driven insights that help teams produce impactful video content and maximize performance. With a mission to replace guesswork with precision, the company empowers marketers through AI-powered strategy, faster workflows, and evidence-based creative decisions that consistently drive stronger results.

Media Details:

Alison Ai
Ellad Kushnir Matarasso
ellad@alison.ai
Tel Aviv

SOURCE: Alison Ai