FARMINGDALE, N.Y. - October 5, 2026 - Naturi Handcrafted Sand Pools will exhibit at Equip Exposition 2026, October 20–23 at the Kentucky Exposition Center in Louisville, Kentucky. The company will show the Italian-engineered Sorgiva® sand pool system at Booth 42109 inside the exhibit hall and will run a working demo pool in the show’s outdoor demo yard at space 5113D, where visitors can put a hand on the troweled surface and watch water rise up through it.
Equip Exposition draws nearly 30,000 registered green-industry professionals from all 50 states and more than 50 countries — the contractors who design and build the American backyard. Today, alot of that work stops at the water’s edge: when a homeowner remakes a yard, the pool typically goes to a separate company. Naturi offers landscape, hardscape, and outdoor living professionals a pool they can build with the crews and equipment they already run, so one company can carry a backyard from first sketch to first swim.
A different kind of swimming pool
A Naturi pool is hand-sculpted on site rather than assembled from panels or shotcrete/gunite. Its surface is a hand-troweled blend of quartz and marble aggregates, bound with a two-component resin system and finished by hand, giving the pool the look and feel of a natural swimming lagoon rather than a plaster basin. A beach entry slopes gently into the water the way a shoreline does.
Beneath that surface sits the patented Sorgiva® diffusion network. Water rises through the permeable finish itself instead of being pushed in from wall fittings, which means fewer visible jets and a cleaner line where the pool meets the landscape. Vertical wall construction allows any depth, from a shallow wading shelf to a diving pool, and heated water entering from the floor rises naturally through the body of the pool. Materials are naturally sourced from Italy; every pool is built locally by a Naturi Artisan.
How the Naturi Artisan program works
Naturi supplies the contractor with what the build requires: materials, technical guidance and marketing support, with Naturi construction advisors available by phone and email throughout.
Contractors who join become Naturi Artisans. The path starts with a conversation and an application, followed by consultation on the Sorgiva® method. Naturi’s national traveling construction team is available for on-site consultation during a first build. After that, Artisans order materials as their projects come in, with construction advisors a phone call away. Each Naturi Artisan builds as an independent contractor.
"I've been building backyards since 1986, and I've been with Naturi since it first came to America. A Naturi pool lets me shape the water the same way I shape the landscape around it, and for a small company like mine, it's a backyard my clients can't get anywhere else in town. I build every one myself, and in all these years the people at Naturi have been nothing but reliable. They're people I trust," said Lowell Brauser, owner of Loch Ness Pools in Oklahoma City.
“Most of the contractors walking the floor at Equip already know how to move earth, set grade and work with stone,” said Francis Leogrande, Director of Naturi. “What they haven’t had is a pool they can build with those same skills and put their name on. That’s what we’re bringing to Louisville — and we’d rather show it to them in the demo yard than describe it across a table.”
Who it fits
Naturi is built for Pool Pros and Home Improvement Pros who already sell the backyard as a finished space. Hardscape contractors bring the excavation, base preparation and stonework knowledge the system depends on. Landscape design-build firms already selling lighting, irrigation and fire features gain the centerpiece of the spaces they already design. Pool builders gain a premium product that no competitor down the road can quote against.
A note for distributors
Distributors serving the landscape, hardscape and pool trades are invited to visit Booth 42109 to discuss carrying the Naturi line. Every Naturi installer has access to Naturi construction advisors by phone or email, and on-site consultations are also available. Arrangements are structured around a distributor’s existing relationships with its contractors. Conversations are welcome at the show.
Find Naturi at Equip Exposition 2026
Booth 42109, Kentucky Exposition Center, and a working demo pool in the outdoor demo yard at space 5113D. October 20–23, 2026. Learn more at NaturiPools.com.
About Naturi Handcrafted Sand Pools
Naturi is a hand-sculpted natural swimming pool built on the patented Italian Sorgiva® system, featuring a permeable quartz and marble surface, beach entry, and water circulated through the pool surface itself. Naturi pools are available in ten standard colors and custom combinations. They are installed exclusively by Naturi Artisans. Naturi supplies materials, technical guidance and marketing resources to its Artisans across the United States, with construction advisors available by phone, email and on-site consultation, and is brought to the Western Hemisphere by Sand Swimming Pool Supply, a company of All Island Group, headquartered at 111 Executive Blvd, Farmingdale, NY 11735.
Media Contact
Timothy Hurley
Naturi Handcrafted Sand Pools
631-753-0004
https://naturipools.com/equip-expo-2026/
Media Contact
Company Name: Naturi Handcrafted Sand Pools
Contact Person: Timothy Hurley
Email: Send Email
Phone: 631-753-0004
Address:111 Executive Blvd.
City: Farmingdale
State: New York
Country: United States
Website: https://naturipools.com/equip-expo-2026/
