As its name implies, Winners, Inc. (OTC Pink: WNRS) is on a winning streak. And the past two months of deal-making positions WNRS for its winning ways to continue. In fact, two deals open WNRS to target two of the nation's most lucrative sports betting markets, which simultaneously gives them access to millions of new customers in the process.
Better still, from a growth perspective, its deals made in New Jersey and West Virginia can be a transformative moment in its history. Foremost, those deals immediately offer a significant opportunity for WNRS to show off its industry-leading platform of services to other states in the country in its bid to lock up other value-creating deals.
Indeed, WNRS's emphasis on building a robust platform targeting the multi-billion dollar online sports gaming sector is starting to pay dividends. And with its best-in-class products and services targeting millions of sports wagering and online gaming enthusiasts with compelling and original content, revenues could surge in the coming months. Of course, that's the plan.
Frankly, WNRS appears to already be in hyper-growth mode, steadily expanding its service reach in the first half of this year. The better news is that the 2H of 2021 is expected to be even better. And a presentation at the Emerging Growth Conference in July highlighted how it can reach new milestones. The live, interactive online event drew a lot of attention and helped the stock rise 5% on the day. It was also informative.
WNRS specifically emphasized the intrinsic value of its platform, which is expected to snowball higher in sector importance as the company expands further into the multi-billion-dollar sports betting markets. And with WNRS primarily generating its revenues through a commission-based business model, the faster it attracts users, the quicker they can drive high-margin revenues. And they are doing both.
Better yet, with WNRS already operating within two of the nation's largest betting markets, its growth is happening faster than many expected.
Still, expect that pace to accelerate in the back half of this year.
Targeting A Massive $400 Million Market Opportunity
Moreover, while 2021 has been a knockout year for Winners, it's likely the company still has several more catalysts up its sleeve. They would follow a major one from mid-July when WNRS subsidiary VegasWINNERS Inc. announced that it earned a Sports Wagering Interim Supplier License by the State of West Virginia Lottery. That license allows WNRS to refer customers in West Virginia to licensed sportsbooks in return for commission payments. And that deal could be huge, especially when considering that West Virginia's total sports wagering is expected to increase from $226 million in 2019 to over $419 million in 2020. There was more in July.
A second milestone reached adds to the investment proposition. Also in July, WNRS announced its subsidiary was granted approval from the New Jersey Division of Gaming Enforcement to operate as a Registered Vendor Sports Gaming Affiliate in the state of New Jersey. This approval opens up a substantial opportunity for WNRS, granting access to one of the country's most profitable sports betting markets. Following its legalization in June 2018, the New Jersey market has become one of the most popular hubs of sports betting activity, with more than $4.5 billion wagered in its first year.
Don't underestimate the New Jersey opportunity. The state finished 2020 as the largest sports betting market in the United States, outspending Nevada by more than $1.5 billion in wagers placed. This means that New Jersey wagers now account for 28% of all sports betting in the United States, making WNRS's certification as a Registered Vendor Sports Gaming Affiliate in the state a potential catalyst for rapid growth in the coming weeks.
Moreover, with WNRS generating most of its revenues by directing its users to gaming operators in exchange for a commission, the company has been explicit in its plans to attract users with consistently high-quality and engaging content. Its efforts are not only growing its user base, but it is also helping build a strong reputation of quality within the industry.
Krush House Network
One of its key assets is its Krush House Network, a website and multi-media platform featuring various original programs that target everyone from seasoned gamblers to sports fans who are interested in statistics and analyst opinions.
Its "Krush House™" podcast features Frank Nicoterro and former NFL Quarterback and ESPN analyst Sean Salisbury, who discuss team performance and analyze betting trends. The weekly podcast also features interviews with renowned athletes, man-on-the-street interviews during sporting events, audience involvement and contests, and other exciting attractions.
Additionally, the Krush House Network produces two other original shows to assist sports fans in placing legal bets by learning from some of the industry's most knowledgeable handicappers. These programs feature the company's CEO, Wayne Allyn Root, also known as "The King of Vegas Sports Gambling" and "America's Oddsmaker."
At its core, the shows offer insight, advice, debates, and up-to-date information on the latest handicap betting trends in all major sports. And considering the market's increasing demand for quality sports betting news outlets, the promotional value of the Krush House Network could prove substantial for WNRS.
It also adds considerably to the company's mission of driving traffic to gaming operators in exchange for a commission by providing an engaging platform that covers the world of online sports betting. And, with multiple episodes of its shows being released each week, WNRS can keep a grip on its viewers and capitalize upon the opportunities afforded by the legalized and rapidly growing sports betting sector.
Indeed, WNRS is making the right moves and winning approvals at the right time. That bodes well for growth during the back half of this year.
A Sector Heating Up
From an investor's standpoint, WNRS appears to be in a better position than ever to capitalize on several near-term opportunities. And, when considering the value of its two recent approvals in some of the nation's most lucrative sports betting markets, growth could come sooner rather than later. Investors should pay attention.
Keep in mind, too, WNRS is accelerating its growth and is breaking away from competitors by offering products and services specifically designed to capture the inherent value of the legalized US sports betting markets. The great news is that its recently achieved milestones could only be the prelude to better things to come. If so, the investment proposition becomes even more compelling.
Hence, heading into the back half of 2021 may show WNRS stock to be too good to ignore, especially at roughly $0.05 per share. Its two licenses targeting a near billion-dollar combined market opportunity alone should shred its current market cap.
Moreover, beyond the inherent value of those deals, their revenue-generating potential could also be a game-changer for the company. Best of all, once WNRS provides market updates, investors may get a taste of what's in store when these licenses and opportunities start to mature.
Thus, the untapped value today could become the springboard to exponential growth tomorrow. And that could be a safe bet about its future.
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