JetBlue's challenge: How to avoid becoming 'like any other airline'
January 24, 2019 at 05:00 AM EST
JetBlue is about to enter its third decade as an airline and is far from the scrappy startup it once was. It's taken a page out of the playbook of larger carriers, adding and increasing fees, and going after lucrative business-class travelers. Its challenge is to hold on to a loyal customer base and please investors at the same time.