App Store Analytics Startup App Annie Gets Backing From IDG, Preps Premium Service
July 06, 2011 at 04:47 AM EDT
App Annie , a Hong Kong-based provider of app store analytics and marketing intelligence for Apple's App Store, has raised an undisclosed amount in a Series A funding round led by IDG Capital Partners , the China-focused VC fund backed by IDG and Accel. First launched in March 2010, App Annie lets app developers and publishers track sales, downloads, rankings, and reviews. The fledgling company says 13,000 users have already signed up, including marketers or executives from more than 50 percent of the top 100 App Store publishers.
