WASHINGTON, DC 20549

                                    FORM 8-K

                             CURRENT REPORT PURSUANT
                          TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

        Date of report (Date of earliest event reported) January 6, 2005

                         A.C. Moore Arts & Crafts, Inc.
             (Exact Name of Registrant as Specified in Its Charter)

                   Pennsylvania                            000-23157                          22-3527763
(State or other jurisdiction of incorporation)      (Commission File Number)      (IRS Employer Identification No.)

             130 A.C. Moore Drive, Berlin, NJ                                                   08009
         (Address of principal executive offices)                                             (Zip Code)

        Registrant's telephone number, including area code (856) 768-4930

                                 Not Applicable
          (Former name or former address, if changed since last report)

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

     |_| Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)

     |_| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)

     |_| Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))

     |_| Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))


            On January 6, 2004, the Registrant issued a press release. A copy of
the press release is furnished as Exhibit 99.1 to this report.

            The press release includes earnings per share and net income which
exclude the impact of the Company's change in accounting for cooperative
advertising, which is a non-GAAP financial measure. For purposes of SEC
Regulation G, a non-GAAP financial measure is a numerical measure of a
registrant's historical or future financial performance, financial position or
cash flows that excludes amounts, or is subject to adjustments that have the
effect of excluding amounts, that are included in the most directly comparable
financial measure calculated and presented in accordance with GAAP in the
statement of operations, balance sheet or statement of cash flows (or equivalent
statements) of the registrant; or includes amounts, or is subject to adjustments
that have the effect of including amounts, that are excluded from the most
directly comparable financial measure so calculated and presented. In this
regard, GAAP refers to generally accepted accounting principles in the United
States of America.

            Management uses earnings per share and net income without the
accounting change as a financial measure to assess the performance of the
Company's business. Management also believes that providing this information to
investors assists investors in analyzing and benchmarking the performance and
value of the Company's business.


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        A.C. MOORE ARTS & CRAFTS, INC.

Date: January 6, 2005                    By: /s/ Leslie H. Gordon
                                             Name:  Leslie H. Gordon
                                             Title: Executive Vice President
                                                    and Chief Financial Officer

                                  EXHIBIT INDEX

Exhibit No.               Description
-----------               -----------
  99.1                    Press Release dated January 6, 2005.