As filed with the Securities and Exchange Commission on April 11, 2005

                                                Registration No. 333-________

 ============================================================================

                     SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549
                          _________________________

                                   FORM S-3

                           REGISTRATION STATEMENT
                       UNDER THE SECURITIES ACT OF 1933
                          _________________________

                      HALLMARK FINANCIAL SERVICES, INC.
            (Exact name of registrant as specified in its charter)

             Nevada                                       87-0447375
 (State or other jurisdiction of                       (I.R.S. Employer
 incorporation or organization)                     Identification Number)

                               777 Main Street
                                  Suite 1000
                           Fort Worth, Texas 76102
                                (817) 348-1600
             (Address, including zip code, and telephone number,
      including area code, of registrant's principal executive offices)
                         ____________________________

                               Mark E. Schwarz
                               Chairman and CEO
                      Hallmark Financial Services, Inc.
                               777 Main Street
                                  Suite 1000
                           Fort Worth, Texas 76102
                                (817) 348-1600
   (Name, address, including zip code, and telephone number, including area
                         code, of agent for service)
                         ____________________________

                                  Copies to:
                              Steven D. Davidson
                      McGuire, Craddock & Strother, P.C.
                              3550 Lincoln Plaza
                                 500 N. Akard
                              Dallas, Texas 75201
                                (214) 954-6800
                        ______________________________

       Approximate date of commencement of proposed sale to the public:
     As soon as practicable after the effective date of this registration
                                  statement.
                          _________________________



      If the only securities being registered on this Form are being  offered
 pursuant to  dividend  or  interest reinvestment  plans,  please  check  the
 following box.  [ ]

      If any  of the  securities being  registered  on this  Form are  to  be
 offered on a  delayed or  continuous basis pursuant  to Rule  415 under  the
 Securities Act of  1933, other than  securities offered  only in  connection
 with dividend or  interest reinvestment  plans, please  check the  following
 box.  [X]

      If this Form is filed to register additional securities for an offering
 pursuant to Rule 462(b) under the Securities Act, please check the following
 box and list the Securities Act registration statement number of the earlier
 effective registration statement for the same offering.  [ ]

      If this  Form is  a post-effective  amendment  filed pursuant  to  Rule
 462(c) under  the Securities  Act,  check the  following  box and  list  the
 Securities Act  registration  statement  number  of  the  earlier  effective
 registration statement for the same offering.  [ ]

      If delivery of the prospectus is  expected to be made pursuant to  Rule
 434, please check the following box. [ ]


                       CALCULATION OF REGISTRATION FEE

 ============================================================================
                                        Proposed Maximum
                                       Aggregate Offering       Amount Of
   Title of Shares to be Registered         Price(1)         Registration Fee
 ----------------------------------------------------------------------------

 Common Stock, par value $.03 per
 share, issuable upon exercise of
 nontransferable rights                  $45,000,000(2)         $5,296.50

 ============================================================================

 (1)  Estimated solely  for the purpose of calculating the registration fee
      in accordance with Rule 457(o) under the Securities Act of 1933, as
      amended.
 (2)  Represents the gross proceeds from the assumed exercise of all
      nontransferable rights issued.

      The registrant hereby amends this  registration statement  on such date
 or dates  as  may  be  necessary  to delay  its  effective  date  until  the
 registrant shall file  a  further amendment which  specifically states  that
 this registration statement shall thereafter become effective in  accordance
 with  Section  8(a)  of  the  Securities Act of 1933,  as amended,  or until
 the registration statement  shall  become  effective  on such  date  as  the
 Commission, acting pursuant to said Section 8(a), may determine.



      The information in this prospectus is not complete and may be  changed.
 We may not sell these securities until the registration statement filed with
 the Securities and Exchange Commission is effective.  This prospectus is not
 an offer to  sell these securities  and is not  soliciting an  offer to  buy
 these securities in any state where the offer or sale is not permitted.


                 SUBJECT TO COMPLETION, DATED APRIL __, 2005

 PROSPECTUS

                      Hallmark Financial Services, Inc.

                      50,000,000 Shares of Common Stock


      Our Board of Directors  has declared a dividend  of rights to  purchase
 our common stock to holders of  record as of  April 20, 2005.  Through  this
 prospectus, we are offering the shares  of common stock that rights  holders
 may purchase upon exercising such subscription rights.

      You received one right for each share of common stock you owned on  the
 record date of April 20, 2005.  Each right will entitle you to purchase 1.37
 shares of our common stock at a subscription price of $0.90 per share.

      The rights are currently  exercisable and will expire  if they are  not
 exercised by  5:00 p.m.,  Dallas, Texas  time, on  ________, 2005.   We  may
 extend the period for exercising the rights in our sole discretion.  If  you
 want to exercise your rights, you must submit your subscription documents to
 us before  the  expiration date.   Rights that  are  not  exercised  by  the
 expiration date will expire and will have no value.

      The proceeds  from the  exercise of  rights will  be used  for  working
 capital and general corporate purposes.

      Shares of our common  stock are traded on  the American Stock  Exchange
 Emerging Company Marketplace under the symbol "HAF.EC."  On ________,  2005,
 the last reported sales price for our common stock was $_____ per share.

      AN INVESTMENT IN OUR COMMON STOCK  IS VERY RISKY.  YOU SHOULD CAREFULLY
 CONSIDER THE RISK  FACTORS BEGINNING  ON PAGE  5  OF THIS PROSPECTUS  BEFORE
 EXERCISING YOUR SUBSCRIPTION RIGHTS.

      NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
 COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED  IF
 THIS PROSPECTUS IS TRUTHFUL OR COMPLETE. ANY REPRESENTATION TO THE  CONTRARY
 IS A CRIMINAL OFFENSE.

                           _______________________


                 The date of this prospectus ________, 2005.


                             TABLE OF CONTENTS


                                                                 Page
                                                                 ----

 Questions and Answers about this Offering...............

 Risk Factors............................................

 Our Company.............................................

 Strategic Initiatives...................................

 Use of Proceeds and Capitalization......................

 Price Range of Common Stock.............................

 The Offering............................................

 Material United States Federal Income Tax Consequences..

 Plan of Distribution....................................

 Legal Matters...........................................

 Experts.................................................

 Material Changes........................................

 Where You Can Find More Information.....................

 Forward-Looking Statements..............................


      You should rely  only on  the information  in this  prospectus and  the
 additional information  described  under  the heading "Where  You  Can  Find
 More Information."  We have  not authorized  any other person to provide you
 with different  information.  If  anyone  provides  you  with  different  or
 inconsistent information, you should not rely on  it.  We are not making  an
 offer to sell these securities in  any jurisdiction where the offer or  sale
 is not permitted.  You should assume that the information in this prospectus
 and the additional information  described under the  heading "Where You  Can
 Find More Information" were accurate on the  date on the front cover of  the
 prospectus only.  Our business,  financial condition, results of  operations
 and prospects may have changed since that date.


                  QUESTIONS AND ANSWERS ABOUT THIS OFFERING

      This section highlights information contained elsewhere or incorporated
 by reference in this prospectus.  This  section does not contain all of  the
 important information  that  you  should  consider  before  exercising  your
 subscription rights and investing in our common stock.  You should read this
 entire prospectus carefully.


 Q: What are we offering in this prospectus?

 A: Our  Board  of  Directors  has  declared  a  dividend  of nontransferable
    subscription  rights to purchase shares  of our common  stock to each  of
    our stockholders of  record on April 20, 2005.  Through this  prospectus,
    we  are offering the shares  of common stock that  holders of rights  may
    purchase upon exercise of their rights.


 Q: Who may participate in this offering?

 A: Only  holders of record  of our common  stock as of  April 20, 2005,  are
    entitled to participate in this offering.  Any attempt to participate  in
    this  offering by anyone that  was not a holder  of record of our  common
    stock on such date will be null and void.


 Q: What is a subscription right?

 A: Each subscription right is a right to purchase 1.37 shares of our  common
    stock  and carries with it  a basic subscription  privilege and an  over-
    subscription privilege.


 Q: What is the basic subscription privilege?

 A: The basic subscription  privilege of each right entitles you to  purchase
    1.37  shares of our  common stock at  a subscription price  of $0.90  per
    share.  You  may exercise any number of  your subscription rights, or you
    may  choose  not  to  exercise  any  subscription  rights.  We  will  not
    distribute  any fractional  shares or  pay cash  in place  of  fractional
    shares,  but we will round  down the aggregate number  of shares you  are
    entitled to receive to the nearest whole number.


 Q: What is the over-subscription privilege?

 A: We  do not  expect all  of our stockholders  to  exercise  all  of  their
    basic  subscription  rights.  The  over-subscription  privilege  provides
    stockholders  that exercise all  of their  basic subscription  privileges
    the opportunity  to purchase the shares that  are not purchased by  other
    stockholders.  If you fully exercise your basic  subscription  privilege,
    the over-subscription privilege  of each right entitles you to  subscribe
    for additional shares  of our common stock unclaimed by other holders  of
    rights  in this offering  at the same  subscription  price per share.  If
    an  insufficient  number of  shares  is  available  to  fully satisfy all
    over-subscription  privilege  requests,  the  available  shares  will  be
    distributed  proportionately  among  rights holders  who  exercise  their
    over-subscription  privilege based on  the number of  shares each  rights
    holder  subscribed  for  under  the  basic  subscription  privilege.  The
    subscription  agent  will return  any  excess payments  by  mail  without
    interest or deduction  promptly after the expiration of the  subscription
    period.


 Q: How long will the subscription period last?

 A: You  will  be  able to  exercise  your subscription  rights  only  during
    a  limited  period.  If  you  do not  exercise  your  subscription rights
    before   5:00  p.m.,  Dallas,  Texas   time,  on  ________,  2005,   your
    subscription rights will expire.  We may, in our sole discretion,  decide
    to  extend  this offering  until  some  later  time.  If  we  extend  the
    expiration date, we will give oral or written notice to the  subscription
    agent on or  before such expiration date, followed by a press release  no
    later than 9:00 a.m., Dallas, Texas time, on the next business day  after
    the previously scheduled expiration date.


 Q: Am I required to subscribe in this offering?

 A: No.


 Q: What happens if I choose not to exercise my subscription rights?

 A: You  will retain your current  number of shares of  common stock even  if
    you  do not  exercise your subscription  rights.  If  you  choose  not to
    exercise  your subscription  rights, then  the percentage  of our  common
    stock that you  own may decrease.  The magnitude of the reduction of your
    percentage  ownership will depend upon  the extent to  which  you and the
    other stockholders exercise your rights.


 Q: How do I exercise my subscription rights?

 A: You  may exercise your subscription  rights  by properly  completing  and
    signing  your  rights certificate  and  delivering it, with full  payment
    of the subscription  price for the shares you are subscribing  (including
    any over-subscription privilege),  to the subscription agent on or  prior
    to  the  expiration  date.  If  you  use the mail,  we recommend that you
    use insured,  registered mail, return  receipt requested.  If  you cannot
    deliver your  rights certificate to the  subscription agent on time,  you
    may  follow  the  guaranteed delivery  procedures  described  under  "The
    Offering - Guaranteed Delivery Procedures."


 Q: What  should I do  if I want  to exercise my  subscription rights but  my
    shares  are held  in  the name  of my  broker,  custodian bank  or  other
    nominee?

 A: If you hold  shares of our common stock through a broker, custodian  bank
    or  other nominee,  we will  ask  your broker,  custodian bank  or  other
    nominee  to notify you of  this offering.  If  you wish to exercise  your
    subscription rights,  you will need to  have your broker, custodian  bank
    or  other nominee  act for  you. To  indicate your  decision, you  should
    complete and return  to your broker, custodian bank or other nominee  the
    form entitled "Beneficial Owner Election Form."  You should receive  this
    form  from your broker, custodian  bank or other  nominee with the  other
    offering  materials. You should  contact your broker,  custodian bank  or
    other  nominee if you  believe you are  entitled to  participate in  this
    offering but you have not received this form.


 Q: What should I do if I want to exercise my subscription rights  and I am a
    stockholder in a foreign country or in the armed services?

 A: The subscription agent will mail rights certificates to you if you are  a
    rights  holder  whose  address  is  outside  the United States or if  you
    have  an Army Post Office  or a Fleet Post  Office address.  To  exercise
    your rights, you  must notify the subscription agent on or prior to  5:00
    p.m.,  Dallas, Texas time, on  ________, 2005, and  take all  other steps
    which are  necessary to exercise your rights, on  or prior  to that time.
    If you do not follow these procedures prior to the expiration date,  your
    rights will expire.


 Q: Will  I be  charged a sales  commission or  a fee  by Hallmark  Financial
    Services if I exercise my subscription rights?

 A: No.  We will not charge a brokerage commission or a fee to rights holders
    for exercising their subscription rights.  However,  if you exercise your
    subscription rights through a broker or nominee,  you will be responsible
    for any fees charged by your broker or nominee.


 Q: What are the United States federal income tax consequences of  exercising
    my subscription rights as a holder of common stock?

 A: A holder of common stock generally will not recognize income or loss  for
    federal income  tax purposes in connection  with the receipt or  exercise
    of  subscription rights.  We urge you  to  consult your  own tax  advisor
    with respect to the particular tax consequences of this offering to  you.
    See "Material United States Federal Income Tax Consequences."


 Q: How many shares may I purchase?

 A: You  will receive one nontransferable  subscription right for each  share
    of  common stock that  you owned at  the close of  business  on April 20,
    2005,  the  record  date. Each  right  contains  the  basic  subscription
    privilege and  the over-subscription privilege.  Each basic  subscription
    privilege entitles  you to purchase 1.37 shares  of our common stock  for
    $0.90 per share.  Fractional  shares will be eliminated by rounding  down
    the  aggregate  number of  shares  you are  entitled  to receive  to  the
    nearest  whole number.  See "The  Offering  -  Subscription Privileges  -
    Basic Subscription Privilege."  The over-subscription privilege  entitles
    you to  subscribe for additional shares of our  common stock at the  same
    subscription price per share on a pro-rata basis to the number of  shares
    you  purchased  under your  basic  subscription privilege,  provided  you
    fully exercise  your basic subscription privilege.  See  "The Offering  -
    Subscription Privileges - Over-Subscription Privilege."


 Q: When  will  I receive  certificates  for  the shares  purchased  in  this
    offering?

 A: We  will  issue  certificates  representing  shares  purchased  in   this
    offering  to you or to  the Depository Trust Company  on your behalf,  as
    the  case may  be, as soon  as practicable  after the  expiration of  the
    subscription  period and after all  pro rata allocations and  adjustments
    have  been completed.  We will  not  be able to  calculate the number  of
    shares to  be issued to each exercising  holder until 5:00 p.m.,  Dallas,
    Texas time,  on the third business day  after the expiration date,  which
    is the latest  time by which rights certificates may be delivered to  the
    subscription  agent under  the guaranteed  delivery procedures  described
    under "The Offering - Guaranteed Delivery Procedures."


 Q: If  this offering  is  not completed,  will  my subscription  payment  be
    refunded to me?

 A: Yes.   The subscription agent will hold all  funds it receives in  escrow
    until completion  of this offering.  If  this offering is not  completed,
    the  subscription  agent  will return  promptly,  without  interest,  all
    subscription payments.


 Q: How was the subscription price established?

 A: The subscription price  was established by our board of directors and  is
    equal  to the book  value of our  common stock as  of December 31,  2004.
    Other  factors  considered  in setting  the subscription  price  included
    the  historic  and current market price of our common stock, the historic
    volatility  of  the  market  price  of  our  commmon stock,  our business
    prospects,  our   recent  and  anticipated  operating  results,   general
    conditions in  the  securities  markets,  our  need  for  equity capital,
    alternatives available  to us for raising  equity capital, the amount  of
    proceeds desired, the  pricing of similar transactions, the liquidity  of
    our common stock, and the level of risk to our investors.


 Q: Are there risks in exercising my subscription rights?

 A: Yes.  The exercise of your rights involves risks.  Exercising your rights
    means  buying  additional  shares  of our  common  stock  and  should  be
    considered as carefully as you would consider any other equity investment
    in Hallmark Financial Services.  Among other things, you should carefully
    consider the risks described under the heading "Risk  Factors," beginning
    on page 5.


 Q: After I exercise my subscription rights, can I change my mind and  cancel
    my purchase?

 A: No.  Once you  send in  your rights  certificate and  payment you  cannot
    revoke the exercise of your subscription rights, even if you later  learn
    information about us that you consider  to be unfavorable and even if the
    market price  of our common stock  is below  the subscription price.  You
    should not exercise your subscription rights unless you  are certain that
    you  wish  to purchase  additional  shares of  our  common stock  at  the
    subscription price.  See "The Offering - No Revocation."


 Q: May I  transfer my subscription rights if I  do not want to purchase  any
    shares?

 A: No.  Should  you  choose not  to exercise your subscription  rights,  you
    may not  sell,  give away or otherwise  transfer  your  rights.  However,
    subscription rights will  be transferable to affiliates of the  recipient
    and by operation of law (for example, upon death of the recipient).


 Q: Why is Hallmark Financial Services engaging in this offering?

 A: The  purpose of this  offering is to  strengthen the financial  condition
    and  underwriting capacity  of our  company sufficiently  to enhance  the
    structure and broaden the scope of our operations.  The $45.0 million  in
    new  equity capital to be  raised in this  offering, together with  $30.0
    million in proceeds from new debt sought to be obtained, will be used  as
    working  capital for  our business and  general corporate  purposes.   We
    have  initiated  the  regulatory process  necessary  to  consolidate  the
    underwriting  of all of our  personal lines business (i.e.,  non-standard
    automobile  insurance) into one insurance  subsidiary and to convert  our
    other  personal   lines  insurance  subsidiary  to  a  commercial   lines
    insurance  carrier.  We believe the  infusion of this additional  working
    capital and  realignment of our insurance  operations will (i) permit  us
    to write and  retain additional personal lines business,  (ii) permit  us
    to  directly write  commercial  lines business  presently being  sold  as
    agent  for  a  third  party insurer,  and  (iii)  enable  both  insurance
    subsidiaries  to achieve more favorable  financial strength ratings  from
    A.M. Best.  See "Strategic Initiatives."  However,  we cannot assure that
    these objectives will be achieved.


 Q: What is the board of directors' recommendation regarding this offering?

 A: Our  board of directors is  not making any  recommendation as to  whether
    you should exercise your subscription rights.  You are urged to make your
    decision based on your own assessment of this offering and our company.


 Q: How  many shares  of our  common  stock will  be outstanding  after  this
    offering?

 A: As  of April 20, 2005,  we had __________ shares  of common stock  issued
    and outstanding.  We expect to issue 50,000,000 shares in this  offering.
    After this  offering, we anticipate that  we will have __________  shares
    of common stock outstanding.


 Q: Will the  new shares be initially listed  on the American Stock  Exchange
    Emerging Company Marketplace and treated like other shares?

 A: Yes.   Our  common  stock  is  traded  on  the  American  Stock  Exchange
    Emerging Company Marketplace  under the symbol "HAF.EC."  We expect  that
    the shares  of common stock issued in this  offering will also be  listed
    on the AMEX Emerging Company Marketplace under the same symbol.


 Q: Can the board of directors withdraw this offering?

 A: Yes.  Our board of directors may decide to withdraw this offering at  any
    time for  any reason.  If we withdraw  this offering, any money  received
    from  subscribing   stockholders  will  be  refunded  promptly,   without
    interest.  See "The Offering - Withdrawal and Amendment."


 Q: What should I do if I have other questions or need assistance?

 A: If you  have  questions  or  need  assistance,  please  contact  Mark  J.
    Morrison,   our  Chief   Financial   Officer,  or   Securities   Transfer
    Corporation, the subscription  agent for this offering, at the  following
    addresses and telephone numbers:


                               Mark J. Morrison
                      Hallmark Financial Services, Inc.
                         777 Main Street, Suite 1000
                           Fort Worth, Texas  76102
                                (817) 348-1600

                                      or

                       Securities Transfer Corporation
                        2591 Dallas Parkway, Suite 102
                             Frisco, Texas  75034
                                (469) 633-0101

   For  a more  complete description  of this  offering, see  "The  Offering"
   beginning on page 14.


                                 RISK FACTORS

      The exercise of your subscription rights for shares of our common stock
 involves a high degree of risk. You should carefully consider the  following
 factors and other information presented or incorporated by reference in this
 prospectus before  deciding to  invest in  our common  stock. If  we do  not
 successfully address any  one or more  of the risks  described below,  there
 could be a  material adverse effect  on our  financial condition,  operating
 results and business. We cannot assure you that we will successfully address
 these risks.

 Risks Relating to Our Business:
 ------------------------------

 Our results may fluctuate as a result of cyclical changes in the
 property-casualty insurance industry.

      All of  our revenue  is  attributable to  property-casualty  insurance,
 which as  an  industry is  cyclical  in  nature and  has  historically  been
 characterized by soft markets followed by hard markets.  A soft market is  a
 period of  relatively high  levels of  price competition,  less  restrictive
 underwriting standards and generally low premium  rates. A hard market is  a
 period of capital  shortages resulting  in lack  of insurance  availability,
 relatively low levels of competition,  more selective underwriting of  risks
 and relatively  high  premium  rates. Although  the  industry  has  recently
 experienced increased  premium  rates  and more  selective  underwriting  of
 risks, this trend has begun to  moderate.  Therefore, we cannot assure  that
 our current favorable underwriting results will continue.


 Our industry is very competitive, which may unfavorably impact our
 results of operations.

      The property-casualty insurance industry,  our sole source  of revenue,
 is highly competitive and,  except for regulatory considerations,  there are
 very few barriers  to entry.  As  of July 22, 2004, A.M. Best Company,  Inc.
 reported that there were 3,107 property and casualty insurance companies and
 1,980 property and casualty insurance groups operating in the United States.
 In the  personal lines  markets we  compete  with large  national  insurance
 companies such as Allstate, State Farm, and Progressive, as well as a  large
 number of regional insurance companies and managing general agents.  In  the
 commercial lines markets  we compete with  large national  carriers such  as
 Hartford, St. Paul  Travelers, Zurich  and Safeco, as  well as  a number  of
 regional insurance companies and managing  general agents.  Our  competition
 includes entities which  have, or are  affiliated with  entities that  have,
 greater financial and other resources than our company.


 Estimating reserves is inherently uncertain and if our loss reserves are
 not adequate, it will have an unfavorable impact on our results.

      We maintain loss  reserves to  cover estimated  liabilities for  unpaid
 losses and  loss  adjustment expenses  for  reported and  unreported  claims
 incurred as  of  the  end of  each  accounting  period.  Reserves  represent
 management's estimates of what the ultimate settlement and administration of
 claims  will  cost.  These  estimates,  which  generally  involve  actuarial
 projections, are based on management's assessment of facts and circumstances
 then known,  as  well as  estimates  of  future trends  in  claim  severity,
 frequency,  judicial  theories  of  liability,  and  other  factors.   These
 variables are affected by both internal and external events, such as changes
 in claim  handling procedures,  inflation, judicial  trends and  legislative
 changes. Many  of these  items are  not  directly quantifiable  in  advance.
 Additionally,  there  may  be  a  significant  reporting  lag  between   the
 occurrence of an  event and  the time  it is  reported to  us. The  inherent
 uncertainties of  estimating  reserves  are greater  for  certain  types  of
 liabilities,  particularly  those  in   which  the  various   considerations
 affecting the type of claim are subject to change and in which long  periods
 of time may elapse before a  definitive determination of liability is  made.
 Reserve estimates are continually refined in  a regular and ongoing  process
 as  experience  develops  and  further  claims  are  reported  and  settled.
 Adjustments to reserves are reflected in the results of the periods in which
 such  estimates  are  changed.  Because  settling  reserves  is   inherently
 uncertain, we cannot assure that the current reserves will prove adequate.

      During 2004 and 2003,  loss and loss  adjustment expense reserves  were
 decreased $1.2 million and increased  $0.5 million, respectively, for  prior
 accident years.  These adjustments represented, as compared to beginning  of
 year loss and loss adjustment expense reserves, a 5.6% decrease in 2004  and
 a 5.5% increase in 2003.


 If companies that have provided our reinsurance do not pay all of our
 claims against them, we could incur losses.

      Prior to  April 1,  2003, we  purchased  reinsurance by  ceding  (i.e.,
 transferring) part of the  risk we had assumed  to a reinsurance company  in
 exchange for part of  the premium we received  in connection with the  risk.
 Although this arrangement made the reinsurer  liable to us to the extent  of
 the risk ceded to the reinsurer, it did  not relieve us of our liability  to
 our policyholders.  Accordingly, we  bear credit  risk with  respect to  our
 reinsurers for claims arising under policies issued prior to April 1,  2003.
 Since all of the policies subject to such reinsurance were for terms of  one
 year or  less, our  exposure to  unpaid reinsurance  claims is  diminishing.
 Nonetheless, we  cannot assure  that  our reinsurers  will  pay all  of  our
 remaining reinsurance claims or that they  will pay such reinsurance  claims
 on a timely basis.


 Catastrophic losses and the lack of reinsurance may adversely affect our
 results of operations, liquidity and financial condition.

      Property-casualty insurance companies are subject to claims arising out
 of catastrophes  that may  have a  significant effect  on their  results  of
 operations, liquidity and financial condition. Catastrophes can be caused by
 various events, including hurricanes, windstorms, earthquakes, hail  storms,
 explosions, severe winter weather and fires and may include man-made events,
 such as the September 11, 2001 terrorist attacks on the World Trade  Center.
 The incidence,  frequency,  and  severity  of  catastrophes  are  inherently
 unpredictable. The extent of losses from a catastrophe is a function of both
 the total amount of insured exposure in  the area affected by the event  and
 the severity of the event.

      One purpose of reinsurance  is to mitigate  the impact of  catastrophic
 losses by ceding a portion of the risk to the reinsurer.  Prior to  April 1,
 2003, we reinsured a portion of  the risk under each policy underwritten  by
 us, and from April 1, 2003, to October 1, 2004, we only assumed a portion of
 the risk for each policy produced by us and another insurer directly assumed
 the balance of the risk.  Effective October 1, 2004, we began retaining 100%
 of the risk on all insurance policies underwritten by us.  Therefore, we are
 exposed to the full risk of any catastrophic or other losses incurred  under
 our policies issued after October 1, 2004.


 Our results may be unfavorably impacted if the Commercial Lines Group
 loses its general agency appointment prior to our qualification to
 underwrite commercial insurance.

      Our Commercial Lines Group is appointed as a general agent by Clarendon
 National Insurance Company,  which is our  sole general agency  appointment.
 The general agency agreement with Clarendon began in 2001 and is  continuous
 until cancelled.  Under the terms of the agreement, Clarendon is required to
 provide at least 120 days  notice prior to canceling  the contract.  We  are
 presently pursuing  regulatory approval  to directly  underwrite  commercial
 insurance.  If Clarendon  canceled  the  general agency  agreement prior  to
 approval of our license  to underwrite commercial  insurance, we would  lose
 substantial revenue unless we were able  to enter into a new general  agency
 agreement with  a different  insurance company.   In  light of  our  pending
 application to underwrite commercial insurance, it is unlikely that we would
 be able to enter  into such an agreement  with another insurer on  favorable
 terms, if at all.


 We are subject to comprehensive regulation, and our results may be
 unfavorably impacted by these regulations.

     We are subject to comprehensive governmental regulation and supervision.
 Most  insurance  regulations  are  designed  to  protect  the  interests  of
 policyholders  rather  than the  stockholders  and  other  investors  of the
 insurance  companies.  These  regulations,  generally  administered  by  the
 department of insurance  in each state in which  we do business,  relate to,
 among other things;

      * Approval of policy forms and rates,

      * Standards of solvency (including risk based capital measurements
        developed by the National Association of Insurance Commissioners
        and used by state insurance regulators to identify inadequately
        capitalized insurance companies),

      * Licensing of insurers and their agents,

      * Restrictions on the nature, quality and concentration of
        investments,

      * Restrictions on the ability of our insurance company subsidiaries
        to pay dividends,

      * Restrictions on transactions between the insurance company
        subsidiaries and their affiliates,

      * Requiring certain methods of accounting,

      * Periodic examinations of operations and finances,

      * Prescribing the form and content of records of financial condition
        to be filed, and

      * Requiring reserves for unearned premium, losses and other purposes.

      State insurance departments also  conduct periodic examinations of  the
 affairs of  insurance  companies and  require  filing of  annual  and  other
 reports relating to the financial condition of insurance companies,  holding
 company issues and other  matters. Our business  depends on compliance  with
 applicable laws and regulations and our  ability to maintain valid  licenses
 and approvals for our operations. Regulatory authorities may deny or  revoke
 licenses for various reasons,  including violations of regulations.  Changes
 in the level of regulation of the  insurance industry or changes in laws  or
 regulations themselves or interpretations  by regulatory authorities,  could
 have a material adverse affect on our operations.


 State statutes limit the aggregate amount of dividends that our
 subsidiaries may pay us, thereby limiting our funds to pay expenses
 and dividends.

      We are a holding company and a legal entity separate and distinct  from
 our  insurance   company   subsidiaries  and   our   non-insurance   company
 subsidiaries. As a  holding company  without significant  operations of  our
 own, our principal sources of funds  are dividends and other funds from  our
 subsidiaries. State  insurance  laws  limit the  ability  of  our  insurance
 company subsidiaries to pay dividends and require the insurance companies to
 maintain  specified  levels   of  statutory  capital   and  surplus.   These
 restrictions affect the ability of the insurance company subsidiaries to pay
 dividends and use their capital in  other ways. Our right to participate  in
 any distribution of assets of the insurance company subsidiaries is  subject
 to prior claims of  policyholders and creditors (except  to the extent  that
 our right, if any, as a  creditor is recognized). Consequently, our  ability
 to pay  debts,  expenses and  cash  dividends  to our  stockholders  may  be
 limited.

      The maximum dividend that  can be paid  by American Hallmark  Insurance
 Company of Texas without prior regulatory approval is limited to the greater
 of 10% of  policyholders' surplus as  of the end  of the preceding  calendar
 year or  the statutory  net  income for  the  preceding calendar  year.  The
 maximum dividend  which may  be paid  during 2005  without prior  regulatory
 approval is $1.5 million.

      The maximum dividend that  can be paid  by Phoenix Indemnity  Insurance
 Company without prior regulatory approval is limited to the lesser of 10% of
 policyholders' surplus as of the end  of the preceding calendar year or  net
 investment income  for the  preceding calendar  year. The  maximum  dividend
 which may be  paid during  2005 without  prior regulatory  approval is  $0.8
 million.

      As of December 31, 2004, there was $0.6 million in cash at the  holding
 company level.   The operating cash   requirements of  the holding  company,
 including  all  current  debt  obligations  of  the  holding  company,   are
 anticipated to  be adequately  funded from  dividends, management  fees  and
 other permitted payments from our subsidiaries.


 Our insurance company subsidiaries are subject to minimum capital and
 surplus requirements.  Failure to meet these requirements could subject
 us to regulatory action.

      Our insurance company subsidiaries are  subject to minimum capital  and
 surplus requirements  imposed  under the  laws  of Texas  and  Arizona.  Any
 failure by one of the insurance company subsidiaries to meet minimum capital
 and surplus requirements imposed by applicable state law will subject it  to
 corrective  action,  which  may  include  examination  and  issuance  of   a
 corrective order by the applicable state insurance department, adoption of a
 comprehensive financial plan,  revocation of its  license to sell  insurance
 products or placing the subsidiary under state regulatory control.  Any  new
 minimum capital and surplus requirements adopted  in the future may  require
 us to increase the capital and surplus of our insurance company subsidiaries
 which we may not be able to do.

      As of December 31, 2004, American  Hallmark Insurance Company of  Texas
 and Phoenix Indemnity  Insurance Company had  statutory capital and  surplus
 that  exceeded  the  minimum   policyholders'  surplus  required  by   state
 regulators by 477% and 836%, respectively.


 The loss of key executives could disrupt our business.

      Our success will depend in part  upon the continued service of  certain
 key executives, including Mark E. Schwarz, our Chairman, President and Chief
 Executive Officer; Mark J. Morrison, our Executive Vice President and  Chief
 Financial Officer; Brookland F. Davis, the  President of our Personal  Lines
 Group;  Kevin T. Kasitz, the President  of our Commercial  Lines Group;  and
 Jeffrey R. Passmore, our Senior Vice President and Chief Accounting Officer.
 We do not have employment agreements with any of Messrs. Schwarz,  Morrison,
 Davis, Kasitz or Passmore.  We do not have key person insurance on the lives
 of any of Messrs. Schwarz, Morrison, Davis, Kasitz or Passmore.  Our success
 will also depend on our ability to attract and retain additional  executives
 and personnel.  The loss  of key  personnel could  cause disruption  in  our
 business.


 Adverse securities market conditions can have a significant and negative
 impact on our investment portfolio.

      Our results of  operations depend  in part  on the  performance of  our
 invested assets.  As of December 31, 2004, 89.6% of our investment portfolio
 was invested in fixed  maturity securities.  Certain  risks are inherent  in
 connection with fixed maturity securities,  including loss upon default  and
 price volatility in reaction to changes in interest rates and general market
 factors.  In general, the fair market  value of a portfolio of fixed  income
 securities increases or decreases inversely with changes in market  interest
 rates, while net investment income realized from future investments in fixed
 income securities  increases  or  decreases along  with interest  rates.  In
 addition, some  of  our fixed  income  securities have  call  or  prepayment
 options.  This could subject us  to reinvestment risk should interest  rates
 fall or issuers  call their  securities and  we reinvest  proceeds at  lower
 interest rates.  We attempt to mitigate this risk by investing in securities
 with varied maturity  dates, so that  only a portion  of the portfolio  will
 mature at any  point in  time.   Furthermore, actual  net investment  income
 and/or cash  flows from  investments that  carry  prepayment risk  (such  as
 mortgage-backed and  other asset-backed  securities) may  differ from  those
 anticipated at  the  time  of  investment  as  a  result  of  interest  rate
 fluctuations.  An investment has prepayment  risk when there is a risk  that
 the timing of cash flows that  result from the repayment of principal  might
 occur earlier than anticipated because of declining interest rates or  later
 than anticipated because of  rising interest rates.   The fair value of  our
 fixed income  securities as  of December  31, 2004  was $30.8  million.   If
 market interest rates were to change 1%, (e.g. from  5% to 6% or from 5%  to
 4%),  the  fair  value   of  our  fixed   income  securities  would   change
 approximately $1.5 million  as of  December 31, 2004.   The  change in  fair
 value was determined using duration modeling assuming no prepayments.

      Since 2003, we have classified  our investment portfolio as  "available
 for sale."  A classification of  "available for sale" means that changes  in
 the fair  market  value  of  our  securities  are  reflected  in  our  other
 comprehensive income section of stockholders'  equity.  Fluctuations in  the
 fair market value of fixed income securities may greatly reduce the value of
 our investment  portfolio and,  as a  result,  our financial  condition  may
 suffer.  Although we maintain an investment grade portfolio of fixed  income
 securities  (8.6%  U.S.  government  or  U.S.  government  agencies,   74.1%
 municipals and 17.3% other), our fixed income securities are also subject to
 credit risk.  If any  of the issuers of  our fixed income securities  suffer
 financial setbacks, the ratings  on the fixed  income securities could  fall
 (with a concurrent fall in market value) and, in a worst case scenario,  the
 issuer could default on its obligations.   Because of the classification  of
 investments as available for sale, future  changes in the fair market  value
 of our securities will be reflected in other comprehensive  income.  Similar
 treatment  is  not  available  for  liabilities.  Therefore,  interest  rate
 fluctuations  could  adversely  affect   our  shareholders'  equity,   total
 comprehensive income and/or cash flows.


 Since we are reliant on independent agents to market our products,
 their failure to do so would have a material adverse effect on our
 results of operations.

      We  principally  market  our  insurance  programs  through  independent
 insurance agents. As  a result, our  business depends in  large part on  the
 marketing efforts of  these agents  and on  our ability  to offer  insurance
 products and services  that meet the  requirements of our  agents and  their
 customers.  The agents,  however, are not obligated  to sell or promote  our
 products and  many  sell  or  promote  competitors'  insurance  products  in
 addition to our products.  The  failure or inability of insurance agents  to
 market our insurance  products successfully  could have  a material  adverse
 impact on our business, financial condition and results of operations.

      During 2004, the top 10 independent agency groups produced 21%, and  no
 individual agency group produced more than  4%, of the total premium  volume
 of the Personal  Lines Group.   During 2004, the  top 10 independent  agency
 groups produced 32%, and no individual  agency group produced more than  7%,
 of the total premium volume of the Commercial Lines Group.


 Mark E. Schwarz, our Chairman, President and Chief Executive Officer,
 through his affiliation with Newcastle Partners, L.P., has the ability
 to exert significant influence over our operations and may have interests
 that differ from those of our other stockholders.

      Newcastle Partners, L.P. beneficially  owns approximately 63.4% of  our
 common stock (including exercisable options) prior  to this offering.  If no
 stockholders  other  than  Newcastle  exercise  their  subscription  rights,
 Newcastle will  purchase  all  of  the  shares  in  this  offering,  thereby
 increasing its beneficial ownership to approximately 84.5%.  Mark E. Schwarz
 has sole investment and voting control over the shares beneficially owned by
 Newcastle and thus has the ability  to exert significant influence over  our
 policies and affairs, including the election  of our board of directors  and
 the  approval  of any action requiring  a  stockholder vote  (e.g., amending
 our Articles  of Incorporation  or  Bylaws,  approving  mergers  or  selling
 substantially all  of our  assets). The  interests of  Mark E.  Schwarz  and
 Newcastle may differ from  the interests of our  other stockholders in  some
 respects and Mark E. Schwarz  and  Newcastle may take action adverse to  our
 other stockholders.


 Risks Relating to Our Strategic Initiatives:
 -------------------------------------------

 The failure to obtain regulatory approvals could preclude the
 realignment of our insurance operations and our direct underwriting
 of commercial insurance.

      Our ability to consolidate the underwriting of all of our  non-standard
 automobile insurance into one insurance subsidiary and to convert our  other
 personal lines insurance subsidiary to a commercial lines insurance  carrier
 is dependent upon the approval of our license applications by the  insurance
 departments of the various states  in which we operate.  The denial  of  our
 license application  in one  or more  states could  impair or  preclude  our
 ability  to  realign  our  insurance  operations  and  directly   underwrite
 commercial insurance.  In such event, we might not be able to achieve all of
 the objectives for which this offering was intended.


 An inability to borrow additional funds on satisfactory terms could
 undermine the implementation of our future operating strategy.

      In order to fully  fund our growth strategy,  we intend to incur  $30.0
 million in new debt in addition to the $45.0 million in equity capital to be
 provided by this offering.  If we are  unable to borrow such funds, we  will
 be unable to fully implement the  future operating plans our management  has
 developed.  If the  terms  of  any such  borrowing are  less favorable  than
 presently  anticipated,  our  results  of  operations  could  be   adversely
 affected.


 The failure to achieve and maintain  more favorable financial strength
 ratings could negatively impact our ability to compete successfully.

      Third party rating agencies assess  and rate the claims-paying  ability
 of insurers  based upon  criteria established  by the  agencies.   Financial
 strength ratings are  used by agents  and clients as  an important means  of
 assessing the financial  strength and  quality of  insurers.   A.M. Best,  a
 nationally recognized insurance industry  rating service and publisher,  has
 advised us that,  if we  successfully implement  our strategic  initiatives,
 they will upgrade the  financial strength rating  of the resulting  personal
 lines carrier, Phoenix Indemnity Insurance Company,  from "B (Fair)" to  "B+
 (Very Good)",  and  will  upgrade  the  financial  strength  rating  of  the
 resulting commercial lines carrier,  American Hallmark Insurance Company  of
 Texas, from "B (Fair)" to "A- (Excellent)".

      To achieve  these improved  ratings, we  must  raise $45.0  million  in
 equity capital from this offering, incur an additional $30.0 million in  new
 indebtedness and realign  our insurance operations  into one personal  lines
 carrier subsidiary and  one commercial lines  carrier subsidiary  (including
 obtaining required regulatory  approvals).  To  maintain these ratings,  the
 capitalization and operating performance of our insurance subsidiaries  must
 be consistent  with projections  provided  to A.M.  Best.   Our  failure  to
 achieve and maintain these improved ratings  from A.M. Best could  adversely
 affect our ability to sell insurance policies and inhibit us from  competing
 effectively.

      The financial strength ratings assigned by rating agencies to insurance
 companies represent independent opinions  of financial strength and  ability
 to meet policyholder obligations and are not directed toward the  protection
 of investors.   These ratings are not  recommendations to buy, sell or  hold
 any security and are not applicable to the securities being offered by  this
 prospectus.


 Our failure to effectively convert policyholders in connection with
 the realignment of our insurance operations could adversely affect
 our results of operations.

      In order to  achieve one  of the  primary objectives  of our  strategic
 initiatives, our approximately  150 independent  agents presently  marketing
 commercial  insurance  on  behalf  of  Clarendon National Insurance  Company
 must  successfully  convert  their  customers  to  policies  underwritten by
 American Hallmark,  our  newly authorized  commercial lines  carrier.  If we
 do  not effectively transition these policyholders to American Hallmark, our
 realigned commercial  lines subsidiaries  may  not achieve  the  anticipated
 growth, or may  suffer a decline,  in premiums written,  which could have  a
 material adverse impact on our results of operations.


 Risks Relating to this Offering:
 -------------------------------

 The subscription price per share is not an indication of our value and
 you may not be able to sell shares purchased upon the exercise of your
 subscription rights at a price equal to or greater than the subscription
 price.

      The subscription price  per share  is equal to  the book  value of  our
 common stock as of  December 31, 2004, which  does not necessarily  bear any
 relationship to the market  value of our assets  or to our operations,  cash
 flows, earnings,  financial  condition  or other  established  criteria  for
 value.  As a result, you should  not consider the  subscription  price as an
 indication of the current market value  of our company or our common  stock.
 We cannot assure you that you will be able to sell shares purchased in  this
 offering at a price equal to or greater than the subscription price.


 This offering may cause the price of our common stock to decrease
 immediately, and this decrease may continue.

      The subscription price per  share equals _____%  of the current  market
 price of our common stock (based on the average closing price of our  common
 stock on the AMEX for  the five trading days  ending ________, 2005).   This
 discount, together with the number of shares we will issue if this  offering
 is completed, may result in an immediate decrease in the market value of our
 common stock.   This  decrease may  continue after  the completion  of  this
 offering.


 As a holder of common stock, you may suffer significant dilution of your
 percentage ownership of our common stock.

      If you  do  not  exercise  your  subscription  rights  and  shares  are
 purchased by other stockholders in this offering, your proportionate  voting
 and ownership interest will be reduced and the percentage that your original
 shares represent of our expanded equity  after exercise of the  subscription
 rights will be  diluted.   For example,  if you  own 365,000  shares of  our
 common stock before this offering, or approximately 1.0% of our  outstanding
 common stock, and you  exercise none of your  subscription rights while  all
 other subscription rights  are exercised  by other  stockholders, then  your
 percentage ownership would be reduced to approximately 0.4%.  The  magnitude
 of the reduction of your percentage ownership will depend upon the extent to
 which you exercise your subscription rights.


 Once you exercise your subscription rights, you may not revoke such
 exercise even if there is a decline in our common stock price.

      The public trading market price of  our common stock may decline  after
 you elect  to exercise  your subscription rights.  If that occurs, you  will
 have committed to buy shares of common stock at a price above the prevailing
 market price and you will have  an immediate unrealized loss.  Moreover,  we
 cannot assure you  that following the  exercise of  subscription rights  you
 will be able  to sell your  shares of common  stock at a  price equal to  or
 greater than the subscription price.

 You may not revoke the exercise of your rights even if we extend the
 expiration date of the subscription period.

      We may,  in our sole  discretion,  extend the  expiration date  of  the
 subscription period.  During any potential  extension of  time, our  common
 stock  price  may  decline below the subscription price and result in a loss
 on  your  investment  from the exercise  of rights to acquire shares  of our
 common stock.  If the  expiration  date is  extended  after you send in your
 subscription forms and  payment, you  still may  not revoke  or change  your
 exercise of rights.


 You will not receive interest on subscription funds returned to you.

      If we cancel this offering, neither we nor the subscription agent  will
 have any  obligation  with respect  to  the subscription  rights  except  to
 return, without interest, any subscription payments to you.


 The subscription rights are not transferable and there is no market
 for the subscription rights.

      You may not  sell, give away  or otherwise  transfer your  subscription
 rights.  The subscription  rights are only  transferable to your  affiliates
 and  by  operation  of  law.   Because  the  subscription  rights  are  non-
 transferable, there is no market or other means for you to directly  realize
 any value associated with  the subscription rights.  You must  exercise  the
 subscription rights and  acquire additional shares  of our  common stock  to
 realize any value.


 Because we may terminate this offering, your participation in the
 offering is not assured.

      Once you  exercise your  subscription rights,  you may  not revoke  the
 exercise for  any reason  unless we  amend this  offering. If  we decide  to
 terminate the offering, we will not have any obligation with respect to  the
 subscription rights  except to  return  any subscription  payments,  without
 interest.


 You need to act promptly and follow subscription instructions to avoid
 your subscription being rejected.

      Stockholders who desire to  purchase shares in  this offering must  act
 promptly to  ensure  that  all required  forms  and  payments  are  actually
 received by the subscription agent prior  to 5:00 p.m., Dallas, Texas  time,
 on the expiration  date.   If you  fail to  complete and  sign the  required
 subscription forms, send an incorrect payment  amount, or otherwise fail  to
 follow the subscription procedures that  apply to your desired  transaction,
 the subscription  agent may,  depending on  the circumstances,  reject  your
 subscription or accept it to the extent of the payment received.  Neither we
 nor our subscription agent undertakes to contact you concerning such  errors
 or to correct an incomplete or  incorrect subscription form or payment.   We
 have the  sole  discretion  to determine  whether  a  subscription  exercise
 properly follows the subscription procedures.


 Risks Relating to Our Common Stock:
 ----------------------------------

 Our common stock is volatile and the value of any investment in our
 common stock may fluctuate.

      The market  price for  our common  stock  has been,  and is  likely  to
 continue to be, highly volatile.  The market for our common stock is subject
 to fluctuations  as a  result of  a variety  of factors,  including  factors
 beyond our control.  These include:

      * current expectations of our future revenue and earnings growth
        rates;

      * changes in market valuations of similar companies;

      * conditions or trends in the industry;

      * general market and economic conditions; and

      * other events or factors that are unforeseen.

      Our common stock has traded on  the American Stock Exchange's  Emerging
 Marketplace under the  symbol "HAF.EC"  since  January 6, 1994.  During  the
 past two years, the price per  share of our common  stock has ranged from  a
 low of $0.31 to a high of $____.  See "Price Range of Common Stock."


 Since we do not intend to pay dividends on shares of our common stock
 in the foreseeable future, an investor will only see a return on his
 investment if the value of the shares appreciates.

      We currently expect to retain our  future earnings, if any, for use  in
 the  operation  of  our  business.  We do  not  anticipate paying  any  cash
 dividends  on  shares  of  our  common  stock  in  the  foreseeable  future.
 Therefore, an investor will only see a return on his investment if the value
 of our common stock appreciates.


                                 OUR COMPANY

      We engage in the sale of property and casualty insurance products.  Our
 business presently involves (i)  marketing and underwriting of  non-standard
 personal automobile insurance  primarily in Texas,  Arizona and New  Mexico,
 (ii) marketing commercial insurance in Texas, New Mexico, Idaho, Oregon  and
 Washington on behalf of  a third party  commercial carrier, (iii)  affiliate
 and third  party claims  administration, and  (iv) other  insurance  related
 services.  Our principal executive offices  are located at 777 Main  Street,
 Suite 1000, Fort Worth, Texas 76102, and our telephone number is (817)  348-
 1600.

      The  Company  pursues  its   business  activities  through   integrated
 insurance groups handling  non-standard personal  automobile insurance  (the
 "Personal Lines  Group") and  commercial  insurance (the  "Commercial  Lines
 Group").  The  current components of  the Personal Lines  Group are a  Texas
 domiciled  property  and  casualty  insurance  company,  American   Hallmark
 Insurance Company  of  Texas; an  Arizona  domiciled property  and  casualty
 insurance company, Phoenix Indemnity  Insurance Company; a managing  general
 agency, American Hallmark General Agency, Inc.;  and an affiliate and  third
 party claims  administrator, Hallmark  Claims Services,  Inc.   The  current
 components of  the Commercial  Lines Group  are a  managing general  agency,
 Hallmark General  Agency,  Inc., and  a  third party  claims  administrator,
 Effective Claims Management, Inc.


                            STRATEGIC INITIATIVES

      Our management has developed a strategic  plan intended to enhance  our
 opportunities for profitable growth.  The primary elements of this strategic
 plan  are  (i)  the  infusion  of  additional  working  capital,  (ii)   the
 realignment and  expansion  of  our  insurance  operations,  and  (iii)  the
 enhancement of our financial strength ratings.  Our management believes that
 the successful implementation  of these and  other related initiatives  will
 position  us  to  increase  gross   premium  written,  reduce  reliance   on
 reinsurance, pursue geographic expansion,  withstand soft market  conditions
 and explore  strategic acquisitions.   However,  we cannot  assure that  all
 elements of our strategic plan will be successfully completed or that any of
 the desired objectives will be attained.

      This offering is a  part of the first  element of this strategic  plan.
 The successful  completion of  this offering  will add  approximately  $45.0
 million  to our working  capital.  In addition, our management is  presently
 evaluating  alternatives for  a  $30.0  million  private  debt  issuance  to
 further  enhance  working  capital  sufficiently  to  achieve  the   desired
 financial strength ratings.  This  new  indebtedness could be in the form of
 trust preferred securities, senior or subordinated notes,  surplus notes  or
 bank  term loans,  or could be comprised  of any combination  of  these debt
 vehicles.  However,  the structure  and  terms of this new indebtedness have
 not  yet been finalized.  Therefore  we cannot assure that  we will conclude
 this placement of debt instruments on acceptable terms.

      We have  filed applications  with insurance  regulators in  Texas,  New
 Mexico, Idaho, Oregon and  Washington to obtain  a certificate of  authority
 for American  Hallmark, as  an admitted  property and  casualty company,  to
 underwrite commercial insurance policies similar to those presently marketed
 by our Commercial  Lines Group.   Upon  approval of  these applications  and
 completion of our equity  and debt working capital  infusions, we intend  to
 consolidate the underwriting of all of our non-standard automobile insurance
 in Phoenix  and begin  directly  underwriting commercial  insurance  through
 American Hallmark.  As a result, American Hallmark would become a  component
 of our Commercial Lines Group.  However, we cannot assure that the necessary
 regulatory approval  can be  timely obtained  or that  we will  successfully
 implement the realignment of our insurance operations.

      Our management believes that  enhancing the financial strength  ratings
 of our insurance subsidiaries is critical to fully achieving the  objectives
 of our strategic plan.  Our management has presented this strategic plan  to
 A.M. Best and has been advised that, conditioned upon the infusion of  $75.0
 million in additional working capital (of which at least approximately $37.2
 million must be  equity in  order to satisfy  the required  debt to  capital
 ratio) and  the realignment  of our  insurance  operations pursuant  to  our
 strategic plan,  they will  upgrade the  financial  strength rating  of  the
 resulting personal lines carrier, Phoenix Indemnity Insurance Company,  from
 "B (Fair)" to  "B+ (Very  Good)", and  will upgrade  the financial  strength
 rating  of  the  resulting  commercial  lines  carrier,  American   Hallmark
 Insurance Company of Texas, from "B  (Fair)" to "A- (Excellent)".  In  order
 to maintain these ratings, the  capitalization and operating performance  of
 our insurance subsidiaries must be  consistent with projections provided  to
 A.M. Best.  We cannot assure that  we will satisfy the conditions to  obtain
 and maintain these improved financial strength ratings.


                      USE OF PROCEEDS AND CAPITALIZATION

      We intend to use the $45.0 million in gross proceeds from the  exercise
 of subscription rights in this offering as working capital for our  business
 and  general corporate purposes.  The following table  sets forth a  summary
 of our capitalization on  an historical basis as  of December 31, 2004,  and
 should be read in  conjunction with our financial  statements and the  notes
 thereto incorporated  by reference  into  this  prospectus.  The  table also
 summarizes our capitalization on a pro forma basis assuming the addition  of
 the net proceeds  of this offering  (after estimated expenses)  and a  $30.0
 million private debt placement.  See "Strategic Initiatives."

                                                   As of December 31, 2004
                                                   -----------------------
                                                   Actual        Pro Forma
                                                   ------        ---------
                                               (in thousands)  (in thousands)
 Debt: 
   Short-term debt ..........................   $         -     $         -
   Long-term debt ...........................             -          30,000
                                                 ----------      ----------
      Total debt.............................   $         -     $    30,000
                                                 ==========      ==========
 Stockholders' equity:
   Common stock, $.03 par value, authorized
   100,000,000 shares, issued 36,856,610
   shares (pro forma 86,856,610 shares)......   $     1,106     $     2,606
   Capital in excess of par value ...........        19,647          63,037
   Retained earnings ........................        13,103          13,103
   Accumulated other comprehensive income
   (loss) ...................................          (759)           (759)
   Treasury stock, 379,319 shares, at cost...          (441)           (441)
                                                 ----------      ----------
      Total stockholders' equity.............   $    32,656     $    77,546
                                                 ==========      ==========

 Total capitalization........................   $    32,656     $   107,546
                                                 ==========      ==========


                         PRICE RANGE OF COMMON STOCK

      Our common stock  has traded on the  American  Stock  Exchange Emerging
 Company Marketplace under  the symbol "HAF.EC"  since  January 6, 1994.   On
 ________, 2005, the closing price of  our common stock was $____  per share.
 The following table shows the high and low sales prices  of our common stock
 on the AMEX for the periods indicated.

      Period                                    High Sale     Low Sale

      2003:
      ----
      First Quarter                             $    0.75    $    0.50
      Second Quarter                                 0.95         0.65
      Third Quarter                                  1.15         0.31
      Fourth Quarter                                 0.80         0.50

      2004:
      ----
      First Quarter                             $    0.79    $    0.45
      Second Quarter                                 0.90         0.60
      Third Quarter                                  1.20         0.75
      Fourth Quarter                                 1.40         0.75

      2005:
      ----
      First Quarter                             $    1.60    $    1.11
      Second Quarter (through __________)            ____         ____


      On April 20, 2005,  there were _____  record holders and  approximately
 _____ beneficial holders of our common stock.

      We have never  paid  dividends  on our common stock  and  we intend  to
 continue this policy for the foreseeable future in order to retain  earnings
 for development of our business.


                                 THE OFFERING

      Our Board of  Directors has proposed  that we attempt  to raise  equity
 capital through this  offering to  all of our  stockholders and  to use  the
 proceeds from the subscription of such rights for working capital  purposes.
 The Board declared  a dividend  of rights to  purchase our  common stock  to
 holders of record as  of April 20,  2005.  Through  this prospectus, we  are
 offering the shares of  common stock that rights  holders may purchase  upon
 exercising such subscription rights.


 Reasons for this Offering

      In approving this offering, our Board of Directors carefully considered
 our need for  additional working capital  to implement  our strategic  plan.
 The Board recognized  that satisfying A.M.  Best's conditions for  upgrading
 the financial strength ratings of  our insurance subsidiaries would  require
 the infusion of at least  $75.0 million in new  capital.  The Board  further
 considered the requirement of A.M. Best  that debt represent 35% or less  of
 our  total  capitalization.  Based  on these  and other  factors, our  Board
 determined that  we should attempt to  raise  $45.0  million  in  additional
 equity  capital and incur  an additional  $30.0  million in new debt.  If we
 are successful in completing  both this offering  and the  private placement
 of  $30.0 million in debt instruments,  our pro forma ratio of debt to total
 capitalization as  of  December 31, 2004  will  be approximately 27.9%.  See
 "Use of Proceeds and Capitalization."

      In approving this offering, the  Board also considered the  substantial
 dilution of the ownership percentage of our current stockholders which would
 result from a private  placement of our common  stock.  While the  ownership
 percentage of some of our current  stockholders may decrease as a result  of
 this offering,  the Board  recognized that  the magnitude  of this  dilution
 would be subject to,  and dependent upon, the  decision of each  stockholder
 whether to exercise their subscription rights  for additional shares of  our
 common stock in this offering.  After weighing these and other factors,  our
 Board believes that this offering is the best alternative for raising equity
 capital and is in  the best interests of  our company and our  stockholders.
 However, our  board of  directors is  not making  any recommendation  as  to
 whether you should exercise your subscription rights.


 Subscription Rights

      Basic Subscription Privilege.  We distributed to the holders of  record
 of our common  stock, at  the close of  business on  April 20,  2005, at  no
 charge, one nontransferable subscription right for each share of our  common
 stock  they  own.  The  subscription  rights  will be  evidenced  by  rights
 certificates.  Each subscription right will  entitle the holder to  purchase
 1.37 shares of our common stock. You are not required to exercise any or all
 of your subscription rights.

      If the  exercise  of your  subscription  rights would  result  in  your
 receipt of fractional shares, the aggregate  number of shares issued to  you
 will be rounded down to the nearest whole number.  You will not receive cash
 in lieu of fractional shares.

      Over-Subscription  Privilege.   Subject  to  the  allocation  described
 below, each subscription right also  grants the holder an  over-subscription
 privilege to purchase  additional shares of  our common stock  that are  not
 purchased by  other  rights holders  pursuant  to their  basic  subscription
 privileges.  You are entitled  to exercise your over-subscription  privilege
 only if you exercise your basic subscription privilege in full.

      If you wish  to exercise your  over-subscription privilege, you  should
 indicate the number of additional shares that you would like to purchase  in
 the space provided on your rights certificate.  When you send in your rights
 certificate, you must also  send the full purchase  price for the number  of
 additional shares that you  have requested to purchase  (in addition to  the
 payment due for shares purchased through your basic subscription privilege).
 If  the  number  of  shares  remaining  after  the  exercise  of  all  basic
 subscription privileges is not sufficient to satisfy all requests for shares
 pursuant to over-subscription privileges,  you will be allocated  additional
 shares (subject to elimination of fractional shares) in the proportion which
 the number of shares you purchased through the basic subscription  privilege
 bears to the total number of  shares that all over-subscribing  stockholders
 purchased through the basic subscription  privilege.  However, if your  pro-
 rata allocation exceeds the  number of shares you  requested on your  rights
 certificate, then  you will  receive  only the  number  of shares  that  you
 requested, and the remaining  shares from your  pro-rata allocation will  be
 divided  among  other  rights  holders  exercising  their  over-subscription
 privileges.

      As soon as practicable after  the expiration date, Securities  Transfer
 Corporation, acting as our subscription agent, will determine the number  of
 shares of  common  stock  that  you  may  purchase  pursuant  to  the  over-
 subscription privilege.   You will receive  certificates representing  these
 shares as  soon as  practicable  after the  expiration  date and  after  all
 allocations and adjustments have been effected.  If you request and pay  for
 more shares  than are  allocated to  you, we  will refund  the  overpayment,
 without interest.  In connection with the exercise of the  over-subscription
 privilege, banks, brokers and other  nominee holders of subscription  rights
 who act on behalf of beneficial owners will be required to certify to us and
 to the subscription agent as to the aggregate number of subscription  rights
 exercised, and the number  of shares of common  stock requested through  the
 over-subscription privilege,  by  each beneficial owner  on whose behalf the
 nominee holder is acting.


 Subscription Price

      The subscription price under the subscription rights is $0.90 per share
 of  common stock subscribed.  The subscription price  per share  is equal to
 the  book  value  of  our  common stock as  of December 31,  2004, which  is
 approximately ___% of the current market price of our common stock (based on
 the average closing  price of  our common  stock on  the AMEX  for the  five
 trading  days  ending  ________, 2005).  The  subscription  price  does  not
 necessarily  bear  any relationship to our past  or  expected future results
 of operations,  cash flows,  current  financial  condition,  or  any   other
 established  criteria  for  value.  No  change  will  be made  to  the  cash
 subscription price by reason of changes  in the trading price of our  common
 stock prior to the closing of this offering.


 Determination of Subscription Price

      Our  board  of  directors  set  all  of  the  terms  and  conditions of
 this  offering,  including  the  subscription  price.  In  establishing  the
 subscription price, our board of directors considered the book value of  our
 common stock and various other factors,  including the historic and  current
 market price of  our common stock,  the historic volatility  of  the  market
 price  of  our  commmon  stock,  our  business  prospects,  our  recent  and
 anticipated operating results, general conditions in the securities markets,
 our need for equity capital, alternatives available to us for raising equity
 capital,  the  amount   of  proceeds   desired,  the   pricing  of   similar
 transactions, the liquidity of  our common stock, and  the level of risk  to
 our investors.

      After taking these factors into account, our Board determined that  the
 book value of our common stock as  of December 31, 2004, represented a  fair
 subscription price.  We did  not seek  or  obtain any  opinion of  financial
 advisors or investment  bankers in establishing  the subscription price  for
 the  offering.  You  should  not  consider  the  subscription  price  as  an
 indication of the  value of  our company  or our  common stock.   We  cannot
 assure that you will be able  to sell shares purchased during this  offering
 at a price equal to  or greater than the  subscription price.  On  ________,
 2005, the closing sale price of our common stock was $____ per share.


 Expiration Date, Extensions and Termination

      You may exercise your subscription right at any time before 5:00  p.m.,
 Dallas, Texas  time,  on  ________,  2005,  the  expiration  date  for  this
 offering.  However, we  may extend the offering  period for exercising  your
 subscription rights from time to time in our sole discretion.  If you do not
 exercise  your  subscription  rights   before  the  expiration  date,   your
 unexercised subscription rights will  expire and become null  and  void.  We
 will not be obligated to honor  your exercise  of subscription rights if the
 subscription agent receives  the documents relating  to your exercise  after
 the  expiration  date,  regardless of  when  you transmitted  the documents,
 unless  you  have  timely  transmitted the  documents  under the  guaranteed
 delivery procedures described below.

      We have the sole discretion to extend the expiration date from time  to
 time by giving oral or written notice to the subscription agent on or before
 the scheduled expiration date.  If we elect to extend the expiration of this
 offering, we will issue  a press release announcing  the extension no  later
 than 9:00 a.m., Dallas, Texas time, on the next business day after the  most
 recently announced expiration date.


 Withdrawal and Amendment

      We reserve the right to withdraw or terminate this offering at any time
 for any reason.  In the event that this offering is withdrawn or terminated,
 all funds  received from  subscriptions by  stockholders will  be  returned.
 Interest will not be payable on any returned funds.

      We reserve the right to amend the terms of this offering. If we make an
 amendment that we consider significant, we will:

      * mail notice of the amendment to all stockholders of record
        as of the record date;

      * extend the expiration date by at least 10 days; and

      * offer all subscribers no less than 10 days to revoke any
        subscription already submitted.

      The extension of  the expiration date  will not, in  and of itself,  be
 treated as a significant amendment for these purposes.


 Method of Subscription - Exercise of Subscription Rights

      You may exercise your subscription  rights by delivering the  following
 to the subscription agent, at or prior to 5:00 p.m., Dallas, Texas time,  on
 ________, 2005, the date on which the rights expire:

      * your properly completed and executed rights certificate with any
        required signature guarantees or other supplemental documentation;
        and

      * full payment of the subscription price for each share subscribed for
        under your basic subscription privilege and your over-subscription
        privilege.

 You should  carefully  read and  follow  the instructions  accompanying  the
 rights certificate.


 Signature Guarantee May be Required

      Your signature  on each  rights certificate  must be  guaranteed by  an
 eligible institution,  such  as  a member  firm  of  a  registered  national
 securities exchange or a  member of the  National Association of  Securities
 Dealers, Inc., or from a commercial  bank or trust company having an  office
 or correspondent in the United States,  subject to standards and  procedures
 adopted by the subscription agent, unless:

      * your rights certificate provides that shares are to be delivered
        to you as record holder of those subscription rights; or

      * you are an eligible institution.


 Delivery of Subscription Materials and Payment

      You  should  deliver  your  rights  certificate  and  payment  of   the
 subscription price or, if applicable, notice of guaranteed delivery, to  the
 subscription agent by mail, by hand or by overnight courier to:

                       Securities Transfer Corporation
                        2591 Dallas Parkway, Suite 102
                             Frisco, Texas  75034

      The subscription agent's telephone number is  (469) 633-0101.

      You  are  responsible  for  the  method  of  delivery  of  your  rights
 certificate with your subscription price payment to the subscription  agent.
 If you send your rights certificate and subscription price payment  by mail,
 we recommend that you send them  by registered mail,  properly insured, with
 return receipt requested. You  should allow a sufficient  number of days  to
 ensure delivery to the  subscription agent prior to  the time this  offering
 expires.

      Do not send your  rights certificate or  subscription price payment  to
 us.  Your delivery to an address other than the address set forth above will
 not constitute valid delivery.


 Method of Payment

      Your payment of the subscription price must be made in U.S. dollars for
 the full number of shares of common stock you are subscribing (including any
 exercise of your over-subscription privilege) by either:

      * check or bank draft (cashier's check) drawn upon a U.S. bank or
        money order payable to the subscription agent; or

      * wire transfer of immediately available funds, to the subscription
        account maintained by the subscription agent at Wells Fargo Bank
        Texas, N.A., ABA # 111900659, Account #__________, Account Name:
        Securities Transfer Corporation Trust Account for Hallmark Financial
        Services.


 Receipt of Payment

      Your payment will be considered received by the subscription agent only
 upon:

      * receipt and clearance of any uncertified check,

      * receipt by the subscription agent of any certified check or bank
        draft drawn upon a United States bank, any money order or any funds
        transferred by wire transfers, or

      * receipt of good funds in the subscription agent's account designated
        above.

      Please note that funds paid by  uncertified personal check may take  at
 least five business days to clear. Accordingly, if you wish to pay by  means
 of an uncertified personal check, we  urge you to make payment  sufficiently
 in advance of  the expiration  date to  ensure that  the subscription  agent
 receives cleared  funds before  that date.   We  also urge  you to  consider
 payment by means of a certified or cashier's check or money order.


 Calculation of Subscription Rights Exercised

      If you  do  not  indicate  the  number  of  subscription  rights  being
 exercised, or do not  forward full payment of  the total subscription  price
 for the number of subscription rights that you indicate are being exercised,
 then you will be deemed to have exercised your basic subscription  privilege
 with respect to the maximum number of rights that may be exercised with  the
 aggregate subscription  price  payment  you delivered  to  the  subscription
 agent.


 Your Funds Will be Held by the Subscription Agent Until Shares of
 Common Stock are Issued

      The subscription agent will hold your payment of the subscription price
 payment in  a segregated  account with  other payments  received from  other
 rights holders until we issue your shares to  you.  If this offering is  not
 completed, or we do not apply  your full subscription price payment to  your
 purchase of shares of our common  stock, the subscription agent will  return
 promptly, without interest, all excess subscription payments.


 No Revocation

      Once  you  have  exercised your  subscription  privileges,  you may not
 revoke  your  exercise.  Subscription  rights  not exercised  prior  to  the
 expiration date of this offering will expire.


 Non-transferability of the Subscription Rights

      Except in  the  limited circumstances  described  below, only  you  may
 exercise  the  basic  subscription   privilege  and  the   over-subscription
 privilege. You  may not  sell, give  away or  otherwise transfer  the  basic
 subscription privilege or the over-subscription privilege.

      Notwithstanding the foregoing, you may transfer  your rights to any  of
 your affiliates.  Your rights also  may be transferred by operation of  law.
 For example, a transfer of  rights to the estate  of the recipient upon  the
 death of the recipient would  be permitted.  As  used in this paragraph,  an
 affiliate means any  person (including a  partnership, corporation or  other
 legal entity such as a trust or estate) which controls, is controlled by  or
 is under  common  control with  you.   If  your  rights are  transferred  as
 permitted, evidence satisfactory to us that the transfer was proper must  be
 received by the  subscription agent  prior to  the expiration  date of  this
 offering.


 Issuance of Stock Certificates

      Stock certificates for shares purchased in this offering will be issued
 as soon as practicable  after the expiration date.   Our subscription  agent
 will deliver subscription  payments to us  only after  consummation of  this
 offering and the  issuance of stock  certificates to  our stockholders  that
 exercised rights.  Unless you instruct otherwise on your rights certificate,
 shares purchased by the exercise of  subscription rights will be  registered
 in the same name as the person exercising the rights.


 Guaranteed Delivery Procedures

      If you wish to exercise your  subscription rights, but you do  not have
 sufficient  time  to  deliver  the rights certificate  to  the  subscription
 agent on  or  before the offering  expiration  date,  you may exercise  your
 subscription rights by the following guaranteed delivery procedures:

      * deliver your subscription price payment in full for each share you
        subscribed under your subscription privileges in the manner set
        forth in "- Method of Payment" to the subscription agent on or
        prior to the expiration date;

      * deliver the form entitled "Notice of Guaranteed Delivery,"
        substantially in the form provided with the "Instructions as
        to Use of Rights Certificates" distributed with your rights
        certificates, at or prior to the expiration date; and

      * deliver the properly completed rights certificate evidencing your
        rights being exercised and the related nominee holder certification,
        if applicable, with any required signatures guarantee, to the
        subscription agent within three business days following the date
        of your Notice of Guaranteed Delivery.

      Your Notice of Guaranteed Delivery  must be delivered in  substantially
 the form provided with the "Instructions  as to Use of Rights  Certificates"
 which will be distributed to you with your rights certificate.  Your  Notice
 of Guaranteed  Delivery must  come from  an eligible  institution, or  other
 eligible guarantee institutions which are members of, or participants in,  a
 signature guarantee program acceptable to the subscription agent.

      In your Notice of Guaranteed Delivery, you must state:

      * your name;

      * the number of subscription rights represented by your rights
        certificates and the number of shares of our common stock for
        which you are subscribing (and over-subscribing); and

      * your guarantee that you will deliver to the subscription agent
        any rights certificate evidencing the subscription rights you
        are exercising within three business days following the date the
        subscription agent receives your Notice of Guaranteed Delivery.

      You may deliver your Notice of Guaranteed Delivery to the  subscription
 agent in the  same manner  as your rights  certificates at  the address  set
 forth  above  under "-  Delivery of  Subscription  Materials  and  Payment."
 Alternatively, you may transmit  your Notice of  Guaranteed Delivery to  the
 subscription agent by facsimile transmission to (469) 633-0088.  To  confirm
 facsimile deliveries, you may call (469) 633-0101.

      Please call  Mark J. Morrison,  our Executive Vice President  and Chief
 Financial Officer, at (817)  348-1600, to request  any additional copies  of
 the form of Notice of Guaranteed Delivery you may need.


 Determinations Regarding the Exercise of Your Subscription Rights

      We will decide all questions concerning the timeliness, validity,  form
 and eligibility  of  your exercise  of  your subscription  rights,  and  our
 determinations will be final and binding.  We,  in our sole discretion,  may
 waive any defect or irregularity, or  permit a defect or irregularity to  be
 corrected within such time as we may determine.  We may reject the  exercise
 of any of your  subscription rights because of  any defect or  irregularity.
 We will not receive or accept any subscription until all irregularities have
 been waived by us or cured by you within such time as we may decide, in  our
 sole discretion.

      Neither we nor the subscription agent will be under any duty to  notify
 you of any  defect or  irregularity in  connection with  your submission  of
 rights certificates and we will not be  liable for failure to notify you  of
 any defect or irregularity.  We reserve the right to reject your exercise of
 subscription rights if your exercise is not in accordance with the terms  of
 this offering or in proper form.  We  will also  not accept your exercise of
 rights if our issuance of shares of our common stock to you could be  deemed
 unlawful under applicable law or is materially burdensome to us.

      If you are given notice of a defect in your subscription, you will have
 five business days after the giving of  notice to correct it. You will  not,
 however, be allowed to cure any defect after 5:00 p.m., Dallas, Texas  time,
 on ________, 2005.  We will not consider  an exercise to  be made until  all
 defects have been cured or waived.


 Notice to Bankers, Trustees or Other Depositaries

      If you are a broker, a trustee or a depositary for securities who holds
 shares of  our common  stock for  the  account of  others  at the  close  of
 business on the  record date, you  should notify  the respective  beneficial
 owners of such shares of this offering as soon as possible to find out their
 intentions with respect to exercising their subscription rights.  You should
 obtain  instructions  from  the  beneficial  owners  with  respect  to   the
 subscription rights, as set  forth in the instructions  we have provided  to
 you for your distribution to beneficial  owners. If the beneficial owner  so
 instructs, you should complete the appropriate rights certificate and submit
 it to the subscription agent with the proper payment.  If you hold shares of
 our common stock for the accounts of more than one beneficial owner, you may
 exercise the  number of  subscription rights  to which  all such  beneficial
 owners in the  aggregate otherwise would  have been entitled  had they  been
 direct record holders of our common stock on the record date, provided  that
 you, as a nominee record holder,  make a proper showing to the  subscription
 agent by submitting the form  entitled "Nominee Holder Certification"  which
 we will provide to you with your offering materials.


 Notice to Beneficial Owners

      If you are a  beneficial owner of  shares of our  common stock or  will
 receive your subscription rights through a  broker, custodian bank or  other
 nominee, we will ask your broker, custodian bank or other nominee to  notify
 you of this offering.  If you wish to exercise your subscription rights, you
 will need to have your broker, custodian bank or other nominee act for  you.
 If you hold certificates  of our common stock  directly and would prefer  to
 have your broker, custodian bank or other nominee exercise your subscription
 rights, you  should  contact your  nominee  and  request it  to  effect  the
 transaction  for  you.  To  indicate  your  decision with  respect  to  your
 subscription  rights,  you  should  complete  and  return  to  your  broker,
 custodian bank or other nominee the form entitled "Beneficial Owner Election
 Form."  You  should receive this  form from your  broker, custodian bank  or
 other nominee with the other  offering materials.  If  you wish to obtain  a
 separate rights  certificate, you  should contact  the  nominee as  soon  as
 possible and request that a separate rights certificate be issued to you.

 Shares of Common Stock Outstanding after this Offering

      Upon the  issuance  of the  shares  of  common stock  offered  in  this
 offering,  __________  shares  of  our  common  stock  will  be  issued  and
 outstanding.  This  would  represent approximately  a 137%  increase in  the
 number of issued and outstanding shares of our common stock.


 Effects of Offering on our Stock Option Plans and Other Plans

      As of December  31, 2004, there  were outstanding  options to  purchase
 1,358,500 shares of our common stock granted by us.  None of the outstanding
 options have anti-dilution or other provisions to adjust the exercise  price
 or number of shares which will be automatically triggered by this  offering.
 Each outstanding option will  remain unchanged and  will be exercisable  for
 the same number of shares of common stock and at the same exercise price  as
 before this offering.


 Subscription Agent

      We have  appointed  Securities Transfers  Corporation  as  subscription
 agent for this offering.  We will pay  the fees and certain expenses of  the
 subscription agent,  which  we  estimate will  total  approximately  $5,000.
 Under certain circumstances,  we may indemnify  the subscription agent  from
 certain liabilities that may arise in connection with this offering.


 Fees and Expenses

      Other than fees charged by the subscription agent, you are  responsible
 for paying any other commissions, fees, taxes or other expenses incurred  in
 connection with the exercise of the subscription rights.  Neither we nor the
 subscription agent will pay such expenses.


 Other Matters

      We are not making this offering  in any state or other jurisdiction  in
 which it is unlawful to do so, nor are we selling or accepting any offers to
 purchase any  shares  of  our  common stock  from  rights  holders  who  are
 residents  of  those  states  or  other  jurisdictions.  We  may  delay  the
 commencement of this  offering in those states  or  other jurisdictions,  or
 change the terms of  this offering, in order  to comply with the  securities
 law requirements of those states or other jurisdictions.  We may decline  to
 make modifications to the terms of  this offering requested by those  states
 or other jurisdictions, in which case, if you are a resident in those states
 or jurisdictions, you will not be eligible to participate in this offering.

      We will not be required to issue to you shares of common stock pursuant
 to this offering if, in our opinion,  you would be required to obtain  prior
 clearance or approval from any state or federal regulatory authority  to own
 or control such shares if, at  the time the subscription rights expire,  you
 have not obtained such clearance or approval.


 No Board Recommendation

      An investment in shares of our  common stock must be made according  to
 each investor's evaluation of its own best interests. Accordingly, our board
 of directors makes  no recommendation  to rights  holders regarding  whether
 they should exercise their subscription rights.


 If You Have Questions About Exercising Rights

      If you have questions or need  assistance concerning the procedure  for
 exercising subscription rights, or  if you would  like additional copies  of
 this prospectus, the "Instructions as to Use of Rights Certificates" or  the
 "Notice of Guaranteed Delivery,"  you should contact  Mark J. Morrison,  our
 Executive Vice President  and Chief Financial  Officer, or the  subscription
 agent at the following addresses and telephone numbers:

                               Mark J. Morrison
                      Hallmark Financial Services, Inc.
                         777 Main Street, Suite 1000
                           Fort Worth, Texas  76102
                          Telephone:  (817) 348-1600

                                      or

                       Securities Transfer Corporation
                        2591 Dallas Parkway, Suite 102
                             Frisco, Texas  75034
                          Telephone:  (469) 633-0101



            MATERIAL UNITED STATES FEDERAL INCOME TAX CONSEQUENCES

      The following  discussion is  a summary  of the  material U.S.  federal
 income tax consequences of (i) the dividend by us of subscription rights  to
 holders of common stock that hold such stock as a capital asset for  federal
 income tax purposes, and (ii) the exercise of such rights.  This  discussion
 is based on laws, regulations, rulings  and decisions in effect on the  date
 of this  prospectus, all  of  which  are subject  to change  (possibly  with
 retroactive  effect)  and  to  differing  interpretations.  This  discussion
 applies only to holders that are U.S. persons, which is defined as a citizen
 or resident  of  the  United States,  a  domestic  partnership,  a  domestic
 corporation, any estate (other than a foreign estate), and any trust so long
 as a court within the United States is able to exercise primary  supervision
 over the administration of the trust and  one or more U.S. persons have  the
 authority to control all substantial decisions of the trust.  Generally, for
 federal income tax purposes  an estate is classified  as a "foreign  estate"
 based on the  location of  the estate assets,  the country  of the  estate's
 domiciliary  administration,  and  the  nationality  and  residency  of  the
 domiciliary's personal representative.

      This discussion does not address all aspects of federal income taxation
 that may be relevant to holders  in light of their particular  circumstances
 or to holders who may be subject to special tax treatment under the Internal
 Revenue Code of 1986, as amended, including holders of options or  warrants,
 holders who are dealers in securities  or foreign currency, foreign  persons
 (defined as all persons other than U.S. persons), insurance companies,  tax-
 exempt organizations, banks, financial institutions, broker-dealers, holders
 who hold common stock as part of a hedge, straddle, conversion or other risk
 reduction transaction, or who acquired common stock pursuant to the exercise
 of compensatory stock options or warrants or otherwise as compensation.

      We have not  sought, and  will not  seek, an  opinion of  counsel or  a
 ruling from the Internal  Revenue Service regarding  the federal income  tax
 consequences of  the  distribution  of  the  rights  or  the  related  share
 issuance.  The following  summary does not address  the tax consequences  of
 the distribution of the rights or the related share issuance under  foreign,
 state, or local tax laws.   ACCORDINGLY, EACH HOLDER OF COMMON STOCK  SHOULD
 CONSULT ITS OWN TAX ADVISOR WITH RESPECT TO THE PARTICULAR TAX  CONSEQUENCES
 OF THE DISTRIBUTION  OF THE  RIGHTS OR THE  RELATED SHARE  ISSUANCE TO  SUCH
 HOLDER.

      The federal income tax consequences for a holder of common stock on the
 receipt of  subscription rights  and  the exercise  of  such rights  are  as
 follows:

      * A  holder will  not recognize taxable  income  for federal income tax
        purposes in connection with the receipt of subscription rights.

      * Except  as provided  in the following sentence,  the tax basis of the
        subscription rights received  by a  holder will be  zero.  If  either
        (i) the  fair market  value of the  subscription rights  on the  date
        such subscription rights are distributed is equal to at least 15%  of
        the fair market value on such  date of the common stock with  respect
        to which  the subscription  rights are  received or  (ii) the  holder
        irrevocably elects,  by attaching a statement  to its federal  income
        tax return for the taxable year in which the subscription rights  are
        received, to allocate part of the  tax basis of such common stock  to
        the  subscription rights,  then  upon exercise  of  the  subscription
        rights, the holder's tax basis in the common stock will be  allocated
        between the  common stock and the  subscription rights in  proportion
        to their respective fair  market values on the date the  subscription
        rights  are  distributed.   A  holder's  holding   period   for   the
        subscription  rights  received  will  include  the  holder's  holding
        period for  the common stock with  respect to which the  subscription
        rights were received.  We believe  that the fair market value of  the
        subscription rights will not exceed  15% of the fair market value  of
        the common stock to which the subscription rights relate.

      * A holder that allows the subscription rights received to expire  will
        not recognize  any gain  or loss,  and the  tax basis  of the  common
        stock owned  by such holder with  respect to which such  subscription
        rights  were distributed  will be  equal  to the  tax basis  of  such
        common  stock immediately  before  the receipt  of  the  subscription
        rights.

      * A holder  will not recognize any  gain or loss  upon the exercise  of
        the subscription rights.

      * The tax  basis of the common stock  acquired through exercise  of the
        subscription  rights will  equal  the  sum  of the subscription price
        for the  common  stock and the  holder's tax basis,  if any,  in  the
        subscription rights as described above.

      * The holding period for the common stock acquired through exercise  of
        the  subscription rights  will begin  on  the date  the  subscription
        rights are exercised.


                             PLAN OF DISTRIBUTION

      We are offering the  shares of our common  stock underlying the  rights
 directly to you.  We have not employed any brokers, dealers or  underwriters
 in connection with the  solicitation of exercise  of subscription rights  in
 this offering  and  no  commissions,  fees or  discounts  will  be  paid  in
 connection with this offering.  Securities Transfer Corporation is acting as
 our subscription agent to effect the exercise of the rights and the issuance
 of the underlying shares of common stock.  Therefore, we anticipate that the
 role of our officers and employees in this offering will be limited to:

      * Responding to inquiries of potential purchasers, provided the
        response is limited to information contained in the registration
        statement of which this prospectus is a part; and

      * Ministerial and clerical work involved in effecting transactions
        pertaining to the sale of the common stock underlying the rights.

      We intend to distribute and deliver this prospectus by hand or by  mail
 only,  and  not  by  electronic delivery.  Also, we  intend to  use  printed
 prospectuses only, and not any other forms of prospectus.

      We  have  distributed  to the holders of record of our common stock at
 the close of business on April  20, 2005, at no charge, one  nontransferable
 subscription right  for each  share of  our  common  stock  they  own.  Each
 subscription right is a  right to purchase 1.37  shares of our common  stock
 and carries with it a basic subscription privilege and an  over-subscription
 privilege.  The basic subscription privilege  of each right entitles you  to
 purchase 1.37 shares of  our common stock at  a subscription price of  $0.90
 per share.  You may exercise any number of your subscription rights, or  you
 may choose not to exercise any subscription rights.  We will not  distribute
 any fractional shares  or pay cash  in lieu of  fractional shares, but  will
 round down the aggregate number of shares you are entitled to receive to the
 nearest whole number.

      We  do  not  expect  that  all  of our  stockholders will  exercise all
 of their  basic  subscription  privileges.  By  extending  over-subscription
 privileges to our stockholders, we are providing stockholders that  exercise
 all of their basic subscription privileges with the opportunity  to purchase
 those shares that are not purchased by other stockholders.

      If you wish  to exercise your  over-subscription privilege, you  should
 indicate the number of additional shares that you would like to purchase  in
 the space provided on your rights certificate.  When you send in your rights
 certificate, you must also  send the full purchase  price for the number  of
 additional shares that you  have requested to purchase  (in addition to  the
 payment due for shares purchased through your basic subscription privilege).
 If  the  number  of  shares  remaining  after  the  exercise  of  all  basic
 subscription privileges is not sufficient to satisfy all requests for shares
 pursuant to over-subscription privileges,  you will be allocated  additional
 shares (subject to elimination of fractional shares) in the proportion which
 the number of shares you purchased through the basic subscription  privilege
 bears to the total number of  shares that all over-subscribing  stockholders
 purchased through the basic subscription  privilege.  However, if your  pro-
 rata allocation exceeds the  number of shares you  requested on your  rights
 certificate, then  you will  receive  only the  number  of shares  that  you
 requested, and the remaining  shares from your  pro-rata allocation will  be
 divided  among  other  rights  holders  exercising  their  over-subscription
 privileges.

      As soon as practicable  after the expiration date,  Securities Transfer
 Corporation,  acting  as our  subscription agent, will determine  the number
 of  shares  of  common  stock that  you  may purchase pursuant  to the over-
 subscription privilege.   You will receive  certificates representing  these
 shares as  soon as  practicable  after the  expiration  date and  after  all
 allocations and adjustments have been effected.  If you request and pay  for
 more shares  than are  allocated to  you, we  will refund  the  overpayment,
 without interest.  In connection with the exercise of the  over-subscription
 privilege, banks, brokers and other  nominee holders of subscription  rights
 who act on behalf of beneficial owners will be required to certify to us and
 to the subscription agent as to the aggregate number of subscription  rights
 that have been exercised, and the number of shares of common stock that  are
 being requested through the over-subscription privilege, by each  beneficial
 owner on whose behalf the nominee holder is acting.

      We will pay Securities Transfer Corporation, the subscription agent,  a
 fee of approximately $5,000  plus expenses, for  its services in  connection
 with this offering. We also have agreed to indemnify the subscription  agent
 under certain circumstances from  any liability it  may incur in  connection
 with this offering.

      We expect that shares of our  common stock issued upon the exercise  of
 subscription rights will be traded on  the American Stock Exchange  Emerging
 Company Marketplace under the symbol "HAF.EC,"  the same symbol under  which
 our currently outstanding shares of common stock now trade.


                                LEGAL MATTERS

      The validity of  the shares  of common  stock offered  hereby, and  the
 description in this prospectus of the  U.S. federal income tax  consequences
 of this  offering,  will  be passed  upon  for  us by  McGuire,  Craddock  &
 Strother, P.C., Dallas, Texas.


                                   EXPERTS

      The consolidated financial statements  of Hallmark Financial  Services,
 Inc. as of December 31, 2004 and 2003, and for each of the years in the two-
 year period ended December 31, 2004, appearing in our annual report on  Form
 10-K for the year ended  December 31, 2004, have  been audited by KPMG  LLP,
 independent registered public accounting firm, as set forth in their  report
 thereon  included  therein.  The audit  report covering the  2004  and  2003
 consolidated financial statements refers to the January 1, 2003 adoption  of
 the prospective  method provisions  for stock-based  employee  compensation.
 The financial statements incorporated in this Prospectus by reference to the
 annual report on Form 10-K for  the two-year period ended  December 31, 2004
 have been so incorporated in reliance on the report of KPMG LLP, independent
 accountants, given on the authority of said firm as experts in auditing  and
 accounting.

        The consolidated financial statements of Hallmark Financial Services,
 Inc. for the year ended December 31, 2002, appearing in our annual report on
 Form 10-K  for  the year  ended  December 31,  2004,  have been  audited  by
 PricewaterhouseCoopers LLP,  an  independent  registered  public  accounting
 firm, as set forth in their report thereon included therein.  The  financial
 statements incorporated in this Prospectus by reference to the annual report
 on Form 10-K for the year ended December 31, 2002 have been so  incorporated
 in  reliance  on  the  report  of PricewaterhouseCoopers LLP, an independent
 registered public accounting firm,  given on the authority  of said firm  as
 experts in auditing and accounting.


                     WHERE YOU CAN FIND MORE INFORMATION

      We are  subject to  the informational  requirements of  the  Securities
 Exchange Act of 1934.  Accordingly,  we file  reports, proxy statements  and
 other information with the SEC.  You may read and copy any materials that we
 file with the SEC at  the SEC's Public Reference  Room at 450 Fifth  Street,
 N.W., Washington, D.C. 20549 upon payment  of the prescribed fees.  You  may
 obtain information on the operation of the Public Reference Room by  calling
 the SEC at  1-800-SEC-0330.  The  SEC also maintains  an Internet site  that
 contains  reports,  proxy  and  information  statements and other  materials
 that are filed  through  the  SEC's  Electronic  Data  Gathering,  Analysis,
 and  Retrieval,  or  EDGAR,  system.   You   can   access  this  website  at
 http://www.sec.gov.   Our  common  stock  is  listed on  the  American Stock
 Exchange Emerging Company Marketplace.  These reports, proxy statements  and
 other information can also be read and copied at the offices of the American
 Stock Exchange at 86 Trinity Place, New York, New York 10006.

      The SEC allows us  to "incorporate by  reference" into this  prospectus
 the information we file with the SEC.  This permits us to disclose important
 information to you by  referencing these filed  documents.  Any  information
 referenced in  this way  is  considered part  of  this prospectus,  and  any
 information filed  with  the  SEC  after  the date  on  the  cover  of  this
 prospectus will  automatically  be  deemed  to  update  and  supersede  this
 information.  We incorporate by reference the documents listed below and any
 future filings  made by  us with  the  SEC with  file number  0-16090  under
 Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act of 1934, as  amended,
 until all of the securities described in this prospectus are sold:

      * our annual report on Form 10-K for the year ended December 31, 2004,

      * our current report on Form 8-K, filed on  March 31, 2005, and

      * the description of our common stock contained in our registration
        statement on Form 8-A filed with the SEC on July 8, 1992, including
        all amendments and reports filed for purposes of updating such
        description.

      This prospectus is part of a registration statement filed with the SEC.
 This prospectus  does  not contain  all  the information  contained  in  the
 registration statement.  The  full  registration statement  can be  obtained
 from the SEC.  This prospectus contains a general description of our company
 and the securities being offered for sale.  You should read this  prospectus
 together with the additional information incorporated by reference.

      You can request  a copy of  any document incorporated  by reference  in
 this prospectus, at no cost, by writing or telephoning us at the following:

                      Hallmark Financial Services, Inc.
                         777 Main Street, Suite 1000
                           Fort Worth, Texas 76102
                      Attention:  Mark J. Morrison, CFO
                          Telephone: (817) 348-1600


                         FORWARD-LOOKING STATEMENTS

      We  believe  that  certain  statements  contained  or  incorporated  by
 reference in  this prospectus  are "forward-looking  statements" within  the
 meaning of the  Private Securities  Litigation Reform  Act  of  1995 and are
 considered prospective.  The  following statements  are  or  may  constitute
 forward-looking statements  within the  meaning  of the  Private  Securities
 Litigation Reform Act of 1995:

      * statements  before,  after or  including  the  words  "may,"  "will,"
        "could,"  "should,"   "believe,"  "expect,"  "future,"   "potential,"
        "anticipate,"  "intend,"  "plan," "estimate"  or  "continue"  or  the
        negative or other variations of these words, and

      * other statements about matters that are not historical facts.

      We may be unable to achieve the future results covered by the  forward-
 looking statements.  The statements are subject to risks, uncertainties  and
 other factors that could cause actual results to differ materially from  the
 future  results  that  the statements express or imply.  See  "Risk Factors"
 on  page 5.  Please  do not  put  undue  reliance  on  these forward-looking
 statements, which speak only as of the date of this prospectus.


                                   PART II

                    INFORMATION NOT REQUIRED IN PROSPECTUS

 Item 14.  Other Expenses of Issuance and Distribution.

      The  following  is  an itemization  of all expenses  (subject to future
 contingencies)  incurred or to  be  incurred  by  us  in connection with the
 issuance and distribution of the securities being offered.  All items  below
 are estimates other than the Securities and Exchange Commission registration
 fee  and  the AMEX listing fee.  Hallmark Financial Services, Inc.  will pay
 all of such expenses.


      Securities and Exchange Commission registration fee    $  5,296.50
      AMEX listing fee ..................................      45,000.00
      Printing and engraving expenses ...................       1,000.00
      Accounting fees and expenses ......................      20,000.00
      Legal fees and expenses ...........................      30,000.00
      Subscription Agent fees and expenses ..............       5,000.00
      Miscellaneous .....................................       3,703.50
                                                              ----------
           Total ........................................    $110,000.00
                                                              ==========


 Item 15.  Indemnification of Directors and Officers.

      The Nevada General Corporation Law ("NGCL") provides that a director or
 officer is not individually liable to the corporation or its stockholders or
 creditors for any damages as a  result of any act or  failure to act in  his
 capacity  as  a  director  or  officer  unless  (1)  such  act  or  omission
 constituted a breach of his fiduciary  duties as a director or officer,  and
 (2) his breach of those duties  involved intentional misconduct, fraud or  a
 knowing violation  of law.  Under  the  NGCL,  a corporation  may  indemnify
 directors and officers, as well as other employees and individuals,  against
 any threatened, pending or completed action,  suit or proceeding, except  an
 action by or in the right of the corporation, by reason of the fact that  he
 is or was a director, officer, employee or agent of the corporation so  long
 as such person  acted in  good faith  and in  a manner  which he  reasonably
 believed to be in or not opposed  to the best interests of the  corporation,
 and, with respect to  any criminal action or  proceeding, had no  reasonable
 cause to believe his conduct was  unlawful.  The termination of any  action,
 suit or proceeding by judgment, order, settlement, conviction or upon a plea
 of nolo  contendere  or  its  equivalent, does  not,  of  itself,  create  a
 presumption that the person did not act in good faith and in a manner  which
 he reasonably believed to be in or not opposed to the best interests of  the
 corporation, or that, with respect to any criminal action or proceeding,  he
 had reasonable cause to believe that his conduct was unlawful.

      The NGCL further provides that indemnification may not be made for  any
 claim as to which such a  person has been adjudged  by a court of  competent
 jurisdiction, after exhaustion of all appeals therefrom, to be liable to the
 corporation or for amounts paid in settlement to the corporation, unless and
 only to the extent that the court in which the action or suit was brought or
 other court of competent jurisdiction  determines upon application that,  in
 view of  all  the  circumstances of  the  case,  the person  is  fairly  and
 reasonably entitled  to  indemnity for  such  expenses as  the  court  deems
 proper.  To  the extent that  a director, officer,  employee or  agent of  a
 corporation has been successful on the merits or otherwise in defense of any
 action, suit  or proceeding  or in  defense of  any claim,  issue or  matter
 therein, the  corporation must  indemnify  him against  expenses,  including
 attorneys' fees, actually and reasonably incurred by him in connection  with
 the defense.  The NGCL provides that  this is not exclusive of other  rights
 to which  those seeking  indemnification may  be entitled  under any  bylaw,
 agreement, vote of stockholders or disinterested directors or otherwise.

      The registrant's articles of  incorporation provide that the  directors
 and officers  will  not  be  personally liable  to  the  registrant  or  its
 stockholders for monetary damages  for breach of their  fiduciary duty as  a
 director  or  officer,  except  for  liability of a director or officer  for
 acts  or  omissions  involving  intentional  misconduct,  fraud or a knowing
 violation of law, or the payment of dividends in violation of the NGCL.  The
 registrant's  bylaws  and  contractual  arrangements  with  certain  of  its
 directors and officers provide that the registrant is required to  indemnify
 its directors  and  officers to  the fullest extent  permitted by  law.  The
 registrant's bylaws  and these  contractual  arrangements  also  require the
 registrant to  advance  expenses  incurred  by  a  director  or  officer  in
 connection with the defense of any proceeding upon receipt of an undertaking
 by or on  behalf of the  director or officer  to repay the  amount if it  is
 ultimately determined by a court of  competent  jurisdiction that he or  she
 is not  entitled to  be  indemnified by the  registrant.   The  registrant's
 bylaws also  permit  the registrant  to  purchase and  maintain  errors  and
 omissions insurance on behalf of any  director or officer for any  liability
 arising  out  of  his or  her  actions  in  a  representative capacity.  The
 registrant does  not  presently  maintain  any  such  errors  and  omissions
 insurance for the benefit of its directors and officers.


 Item 16.  Exhibits.

 Exhibit # Description
 --------- -----------
 3.1       Articles of Incorporation of the registrant, as amended
           (incorporated by reference to Exhibit 3(a) to the registrant's
           Annual Report on Form 10-KSB for the fiscal year ended December
           31, 1993).

 3.2       By-Laws of the registrant, as amended (incorporated by reference
           to Exhibit 3(b) to the registrant's Annual Report on Form 10-KSB
           for the fiscal year ended December 31, 1993).

 3.3       Amendment of Article VII of the Amended and Restated Bylaws
           of Hallmark Financial Services, Inc., adopted July 19, 2002
           (incorporated by reference to Exhibit 10(b) to the registrant's
           Quarterly Report on Form 10-QSB for the quarter ended September
           30, 2002).

 4.1       Specimen certificate for Common Stock, $.03 par value, of the
           registrant  (incorporated by reference to Exhibit 4 to the
           registrant's Annual Report on Form 10-KSB for the fiscal year
           ended December 31, 1991).

 5.1*      Opinion of McGuire, Craddock & Strother, P.C.

 23.1*     Consent of KPMG LLP.

 23.2*     Consent of PricewaterhouseCoopers LLP.

 23.3*     Consent of McGuire, Craddock & Strother, P.C. (included in
           opinion filed as Exhibit 5.1).

 24.1*     Power of Attorney (included on signature page hereto).

 99.1*     Form of Instructions as to Use of Rights Certificates.

 99.2*     Form of Notice of Guaranteed Delivery for Rights Certificate.

 99.3*     Form of Letter to Security Holders Who Are Record Holders.

 99.4*     Form of Letter to Securities Dealers, Commercial Banks, Trust
           Companies and Other Nominees.

 99.5*     Form of Letter to Clients of Security Holders Who Are Beneficial
           Holders.

 99.6*     Form of Nominee Holder Certification Form.

 99.7*     Substitute Form W-9 for Use with the Rights Offering.

 99.8*     Form of Beneficial Owner Election Form.

 99.9*     Subscription Agency Agreement between Hallmark Financial
           Services, Inc. and Securities Transfer Corporation.

 ________________________

 * Filed herewith


 Item 17.  Undertakings.

      (a)  The undersigned registrant hereby undertakes:

           (1)  To file, during any period in which offers or sales are being
      made, a  post-effective amendment  to  this registration  statement  to
      include  any  material  information  with   respect  to  the  plan   of
      distribution not previously disclosed in the registration statement  or
      any material change to such information in the registration statement;

           (2)  That, for the purpose of determining any liability under  the
      Securities Act of 1933, each  post-effective amendment shall be  deemed
      to be a new registration statement  relating to the securities  offered
      therein, and the  offering of  such securities  at that  time shall  be
      deemed to be the initial bona fide offering thereof; and

           (3)  To remove  from registration  by  means of  a  post-effective
      amendment any of the securities being registered which remain unsold at
      the termination of the offering.

      (b)  The undersigned registrant hereby undertakes that, for purposes of
 determining any liability under the Securities  Act of 1933, each filing  of
 the registrant's annual  report pursuant to  Section 13(a) or  15(d) of  the
 Securities Exchange Act of  1934 (and, where applicable,  each filing of  an
 employee benefit  plan's annual  report pursuant  to  Section 15(d)  of  the
 Securities Exchange Act of 1934) that  is incorporated by reference in  this
 registration statement shall be  deemed to be  a new registration  statement
 relating to  the  securities  offered therein,  and  the  offering  of  such
 securities at that time shall be deemed to be the initial bona fide offering
 thereof.

      (c)  Insofar as  indemnification  for  liabilities  arising  under  the
 Securities  Act  of  1933  may  be  permitted  to  directors,  officers  and
 controlling persons of the registrant pursuant to the foregoing  provisions,
 or otherwise, the  registrant has been  advised that in  the opinion of  the
 Securities and Exchange  Commission such indemnification  is against  public
 policy as expressed  in the Act  and is, therefore,  unenforceable.  In  the
 event that a claim for indemnification against such liabilities (other  than
 the payment by the  registrant of expenses incurred  or paid by a  director,
 officer or controlling person of the registrant in the successful defense of
 an action, suit  or proceeding)  is asserted  by such  director, officer  or
 controlling person in connection with  the securities being registered,  the
 registrant will, unless in  the opinion of its  counsel the matter has  been
 settled  by  controlling  precedent,  submit  to  a  court  of   appropriate
 jurisdiction the  question  whether  such indemnification  by it is  against
 public policy as  expressed in the  Act and will  be governed  by the  final
 adjudication of such issue.


                                  SIGNATURES

      Pursuant to  the  requirements  of the  Securities  Act  of  1933,  the
 registrant certifies that it has reasonable grounds to believe that it meets
 all of the  requirements for filing  on Form S-3  and has  duly caused  this
 registration statement  to  be signed  on  its behalf  by  the  undersigned,
 thereunto  duly  authorized,  in the City of Dallas, State of Texas,  on the
 11th day of April, 2005.


                                    HALLMARK FINANCIAL SERVICES, INC.


                               By:  /s/ Mark E. Schwarz
                                    ----------------------------------------
                                    Mark E. Schwarz, Chairman, President and
                                    Chief Executive Officer


                              POWER OF ATTORNEY


      KNOW ALL PERSONS BY  THESE PRESENTS, that  each person whose  signature
 appears below hereby  constitutes and  appoints Mark  E. Schwarz,  Chairman,
 President and Chief Executive Officer, and Mark J. Morrison,  Executive Vice
 President and Chief Financial Officer, and each of them individually, as his
 true  and  lawful   attorneys-in-fact  and  agents,   with  full  power   of
 substitution, for  him  in  his  name,  place and  stead,  in  any  and  all
 capacities, in  connection with  this registration  statement, including  to
 sign and file in the name  and on behalf of  the undersigned as director  or
 officer of  the  registrant  (i)  any  and  all  amendments  or  supplements
 (including any  and  all stickers  and  post-effective amendments)  to  this
 registration statement, with  all exhibits thereto,  and other documents  in
 connection  therewith,  and  (ii)   any  and  all  additional   registration
 statements, and  any  and  all amendments  thereto,  relating  to  the  same
 offering of  securities  as those  that  are covered  by  this  registration
 statement that  are filed  pursuant to  Rule  462(b) promulgated  under  the
 Securities Act of 1933 with the  Securities and Exchange Commission and  any
 applicable securities exchange or securities self-regulatory body,  granting
 unto said attorneys-in-fact  and agents, and  each of them,  full power  and
 authority to  do and  perform each  and  every act  and thing  requisite  or
 necessary to be done in and about the premises, as fully to all intents  and
 purposes as he might or could do in person, hereby ratifying and  confirming
 all that  said  attorneys-in-fact  and  agents,  or  their  substitute,  may
 lawfully do or cause to be done by virtue hereof.

      Pursuant to  the  requirements of  the  Securities Act  of  1933,  this
 registration statement  has been  signed by  the  following persons  in  the
 capacities and on the dates indicated:

 Signature                    Title                           Date
 ---------                    -----                           ----

 /s/ Mark E. Schwarz          Chairman, President, Chief      April 7, 2005
 -------------------------    Executive Officer and
 Mark E. Schwarz              Director (principal
                              executive officer)


 /s/ Mark J. Morrison         Executive Vice President and    April 7, 2005
 -------------------------    Chief Financial Officer
 Mark J. Morrison             (principal financial officer)


 /s/ Jeffrey R. Passmore      Senior Vice President and       April 7, 2005
 -------------------------    Chief Accounting Officer
 Jeffrey R. Passmore          (principal accounting officer)


 /s/ Scott T. Berlin          Director                        April 7, 2005
 -------------------------
 Scott T. Berlin


 /s/ James C. Epstein         Director                        April 7, 2005
 -------------------------
 James C. Epstein


 /s/ James H. Graves          Director                        April 7, 2005
 -------------------------
 James H. Graves


 /s/ George R. Manser         Director                        April 7, 2005
 -------------------------
 George R. Manser