SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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F O R M 6-K
REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16
UNDER THE SECURITIES EXCHANGE ACT OF 1934
For the month of May 2006
INTERNET GOLD-GOLDEN LINES LTD.
(Name of Registrant)
1 Alexander Yanai Street Petach-Tikva, Israel
(Address of Principal Executive Office)
Indicate by check mark whether the registrant files or will
file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F [X] Form 40-F [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): [ ]
Indicate by check mark if the registrant is submitting the
Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): [ ]
Indicate by check mark whether by furnishing the information
contained in this Form, the registrant is also thereby furnishing the
information to the Commission pursuant to Rule 12g3-2(b) under the Securities
Exchange Act of 1934.
Yes [ ] No [X]
If "Yes" is marked, indicate below the file number assigned to
the registrant in connection with Rule 12g3-2(b): 82-_________
Internet Gold-Golden Lines Ltd.
6-K Items
1. Press Release re Smile.Media Acquires Remaining 50% of Nirshamim,
Fast-Growing Academic Portal dated May 15, 2006.
ITEM 1
Press Release Source: Internet Gold
Smile.Media Acquires Remaining 50% of Nirshamim, Fast-Growing Academic Portal
Monday May 15, 1:03 am ET
PETACH TIKVA, Israel, May 15 /PRNewswire-FirstCall/ -- Internet Gold, (Nasdaq:
IGLD - News) today announced that its subsidiary smile.media ltd. (formerly
GoldMind) has acquired the remaining 50% of Nirshamim Lelimudim Ltd.
("Nirshamim"). Having acquired an initial 50% ownership interest in March 2005,
smile.media is now the sole owner of the fast-growing Nirshamim academic portal.
Beginning in the second quarter of 2006, Nirshamim's financial results will be
fully consolidated with those of Internet Gold. Its CEO, Mr. Kobi Sadeh, will
retain his current position, and will also assume responsibility for other
smile.media portals operating in the lead-generation model, including
TheMoney.co.il (50.1% owned by smile.media) and other portals that smile.media
ltd plans to develop.
During the past twelve months, Nirshamim's revenues have increased by
approximately 60% reflecting the success of smile.media's intensive marketing
and cross-selling efforts together with the growth of the Internet advertising
budgets of Israel's academic institutions. Internet Gold forecasts that
Nirshamim's 2006 revenues will continue to grow strongly, reaching approximately
NIS 5 million for the year, with an operating margin above 20%.
Nirshamim is an academic portal that serves Israel's 170,000 university
students. A one-stop information site regarding the programs, entrance
requirements, etc. of Israeli academic institutions, Nirshamim's revenue model
combines lead-generation fees (paid on a per-potential-student basis by the
educational institutions) and advertising. During the next few months, Nirshamim
will expand its operations through the launch of a new site developed in
cooperation with the U.S. Commercial service in Israel that offers information
about U.S. educational institutions to the 10,000 Israeli students per year that
study in the U.S.
"Nirshamim's 60% growth over the past year has surpassed our expectations, and
we are confident that it will continue to grow strongly and profitably in the
years ahead," said Doron Turgeman, Deputy CEO of Internet Gold and COO of
Smile.Media. "Given the significant amount of time that students spend online,
academic institutions are shifting a growing portion of their advertising
budgets to the Internet and view the lead-generation model as particularly
cost-effective. As such, we see strong growth ahead for Nirshamim and believe
that it will become an important driver of smile.media's ongoing success."
About Internet Gold
Internet Gold is Israel's leading IP Group with a major presence across all
Internet-related sectors. Its smile.communications segment offers a variety of
Internet access and related value-added services, international telephony and
enterprise/IT integration services. Its smile.media segment manages a growing
portfolio of Internet portals and e-Commerce sites.
Internet Gold is part of the Eurocom Communications Group. Its shares trade
under the symbol IGLD on the Nasdaq National Market and the Tel Aviv Stock
Exchange.
For additional information about Internet Gold, please visit its investors' site
at www.igld.com.
For further information, please contact:
Marybeth Csaby
KCSA Worldwide
+1-212-896-1236
In Israel:
Meirav Be'eri
Investor Relations
+972-3-516-7620
Ms. Idit Azulay, Internet Gold
+972-3-939-9848
idita@co.zahav.net.il
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
INTERNET GOLD-GOLDEN LINES LTD.
(Registrant)
By /s/Eli Holtzman
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Eli Holtzman
Chief Executive Officer
Date: May 15, 2006