U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G
                    Under the Securities Exchange Act of 1934
                                (Amendment No. 4)

                              UMPQUA Holdings Corp
                ------------------------------------------------
                                (Name of Issuer)


                                  Common Stock
                ------------------------------------------------
                         (Title of Class of Securities)

                                    904214103
                ------------------------------------------------
                                 (CUSIP Number)

                               December 31, 2007
           -----------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

        [X] Rule 13d-1(b)

        [ ] Rule 13d-1(c)

        [ ] Rule 13d-1(d)

The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


CUSIP No. 904214103
  ----------------------------------------------------------------------------
1)   Names of Reporting Persons
     I.R.S. Identification Nos. of Above Persons (Entities Only)

        Select Equity Group, Inc.   (13-3669571)

  ----------------------------------------------------------------------------
2)   Check The Appropriate Box If a Member of a Group (See Instructions)
        (A) [ ]
        (B) [ ]
  ----------------------------------------------------------------------------
3)   SEC Use Only


  ----------------------------------------------------------------------------
4)   Citizenship or Place of Organization

        New York
  ----------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With:

        5) Sole Voting Power

              4,914,701
        -----------------------------------------------
        6) Shared Voting Power

                    0
        -----------------------------------------------
        7) Sole Dispositive Power

              4,914,701
        -----------------------------------------------
        8) Shared Dispositive Power

                    0
  ----------------------------------------------------------------------------
9)    Aggregate Amount Beneficially Owned by Each Reporting Person

         4,914,701
  ----------------------------------------------------------------------------
10)   Check If the Aggregate Amount in Row (9) Excludes Certain Shares
      (See Instructions)

         [ ]
  ----------------------------------------------------------------------------
11)   Percent of Class Represented by Amount in Row (9)

         8.20%
  ----------------------------------------------------------------------------
12)   Type of Reporting Person (See Instructions)

         IA
  ----------------------------------------------------------------------------


CUSIP No. 904214103
  ----------------------------------------------------------------------------
1)   Names of Reporting Persons
     I.R.S. Identification Nos. of Above Persons (Entities Only)

        Select Offshore Advisors, LLC   (13-4186328)
  ----------------------------------------------------------------------------
2)   Check The Appropriate Box If a Member of a Group (See Instructions)
        (A) [ ]
        (B) [ ]
  ----------------------------------------------------------------------------
3)   SEC Use Only


  ----------------------------------------------------------------------------
4)   Citizenship or Place of Organization

        New York
  ----------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With:


        5) Sole Voting Power

              1,426,811
        -----------------------------------------------
        6) Shared Voting Power

                    0
        -----------------------------------------------
        7) Sole Dispositive Power

              1,426,811
        -----------------------------------------------
        8) Shared Dispositive Power

                    0
  ----------------------------------------------------------------------------
9)    Aggregate Amount Beneficially Owned by Each Reporting Person

              1,426,811
  ----------------------------------------------------------------------------
10)   Check If the Aggregate Amount in Row (9) Excludes Certain Shares
      (See Instructions)

         [ ]
  ----------------------------------------------------------------------------
11)   Percent of Class Represented by Amount in Row (9)

           2.38%
  ----------------------------------------------------------------------------
12)   Type of Reporting Person (See Instructions)

         IA
  ----------------------------------------------------------------------------


CUSIP No. 904214103
  ----------------------------------------------------------------------------
1)   Names of Reporting Persons
     I.R.S. Identification Nos. Of Above Persons (Entities Only)

        George S. Loening
  ----------------------------------------------------------------------------
2)   Check The Appropriate Box If a Member of a Group (See Instructions)
        (A) [ ]
        (B) [ ]
  ----------------------------------------------------------------------------
3)   SEC Use Only


  ----------------------------------------------------------------------------
4)   Citizenship or Place of Organization

        USA
  ----------------------------------------------------------------------------
Number of Shares Beneficially Owned by Each Reporting Person With:

        5) Sole Voting Power

              6,341,512
        -----------------------------------------------
        6) Shared Voting Power

                    0
        -----------------------------------------------
        7) Sole Dispositive Power

              6,341,512
        -----------------------------------------------
        8) Shared Dispositive Power

                    0
  ----------------------------------------------------------------------------
9)    Aggregate Amount Beneficially Owned by Each Reporting Person

              6,341,512
  ----------------------------------------------------------------------------
10)   Check If the Aggregate Amount in Row (9) Excludes Certain Shares
      (See Instructions)

         [ ]
  ----------------------------------------------------------------------------
11)   Percent of Class Represented by Amount in Row (9)

         10.58%
  ----------------------------------------------------------------------------
12)   Type of Reporting Person (See Instructions)

         IN
  ----------------------------------------------------------------------------



Item 1. (a) Name of Issuer:
               UMPQUA Holdings Corp..

        (b) Address of Issuer's Principal Executive Offices:

               One SW Columbia St, Suite 1200
               Portland, OR 97258
  ----------------------------------------------------------------------------
Item 2. (a) Name of Person Filing:

        (b) Address of Principal Business Office or, if none, Residence:

        (c) Citizenship:

This Schedule 13G is being filed jointly by Select Equity Group, Inc., a New
York corporation ("Select"), Select Offshore Advisors, LLC, a New York limited
liability corporation ("Select Offshore"), and George S. Loening, the
controlling shareholder of Select and Select Offshore("Loening"). The business
address of each of Select, Select Offshore and Loening is:

               380 Lafayette Street, 6th Floor
               New York, New York 10003

               George S. Loening is a United States citizen.

         (d) Title of Class of Securities:

               Common Stock

         (e) CUSIP Number:

                904214103
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Item 3. If this statement is being filed pursuant to Rule 13d-1(b) or (c),
        or 13d-2(b), check whether the person filing is:

     (a) [ ] Broker or dealer registered under Section 15 of the Act
     (b) [ ] Bank as defined in section 3(a)(6) of the Act
     (c) [ ] Insurance company as defined in section 3(a)(19) of the
                Act
     (d) [ ] Investment company registered under section 8 of the
                Investment Company Act of 1940
     (e) [X] An investment adviser in accordance with Rule
                13d-1(b)(1)(ii)(E)
     (f) [ ] An employee benefit plan or endowment fund in accordance
                with Rule 13d-1(b)(1)(ii)(F)
     (g) [X] A parent holding company or control person in accordance
                with Rule 13d-1(b)(ii)(G)
     (h) [ ] A savings association as defined in Section 3(b) of the
                Federal Deposit Insurance Act
     (i) [ ] A church plan that is excluded from the definition of an
                investment company under Section 3(c)(14) of the
                Investment Company Act of 1940
     (j) [ ] Group, in accordance with 13d-1(b)(1)(ii)(J)
  ----------------------------------------------------------------------------


Item 4. Ownership:

     (a) Amount Beneficially Owned:                                6,341,512*

     (b) Percent of Class:                                            10.58%

     (c) Number of Shares as to which such person has:

         (i)   Sole power to vote or direct the vote:           6,341,512*

         (ii)  Shared power to vote or direct the vote:                     0

         (iii) Sole power to dispose or direct the disposition of: 6,341,512*

         (iv)  Shared power to dispose or direct the disposition of:        0

         *See Attachment A
  ----------------------------------------------------------------------------
Item 5. Ownership of Five Percent or Less of a Class:

If this statement is being filed to report the fact that as of the date hereof
the reporting person has ceased to be the beneficial owner of more than five
percent of the class of securities check the following

            [ ]
  ----------------------------------------------------------------------------
Item 6. Ownership of More than Five Percent on Behalf of Another Person:

            N/A
  ----------------------------------------------------------------------------
Item 7. Identification and Classification of the Subsidiary which Acquired
        the Security Being Reported on By the Parent Holding Company

            N/A
  ----------------------------------------------------------------------------
Item 8. Identification and Classification of Members of the Group

            N/A
  ----------------------------------------------------------------------------
Item 9. Notice of Dissolution of Group

            N/A
  ----------------------------------------------------------------------------


Item 10. Certification

By signing below I certify that, to the best of my knowledge and belief, the
securities referred to above were acquired and are held in the ordinary course
of business and were not acquired and are not held for the purpose of or with
the effect of changing or influencing the control of the issuer of the
securities and were not acquired and are not held in connection with or as a
participant in any transaction having that purpose or effect.


                                    SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

                                  SELECT EQUITY GROUP, INC.


                                  By: /s/ George S. Loening
                                     -------------------------------
                                     Title: President


                                  SELECT OFFSHORE ADVISORS, LLC


                                  By: /s/ George S. Loening
                                     ------------------------------
                                     Title: Manager


                                    /s/ George S. Loening
                                  ------------------------------
                                        George S. Loening

Date: February 14, 2008


                                  ATTACHMENT A

As of February 13, 2008, Select and Select Offshore are the beneficial owners
of 6,341,512 shares of Common Stock of UMPQUA Holdings Corp. ("Common Stock"),
for a total beneficial ownership of 10.58% of the outstanding shares of Common
Stock.  As the President and controlling shareholder of Select and the Manager
of Select Offshore, Loening has the power to vote and to direct the voting of
and the power to dispose and direct the disposition of the shares of Common
Stock owned by Select and Select Offshore. Accordingly, Loening may be deemed
to be the beneficial owner of 6,341,512 shares of Common Stock, or 10.58% of
the outstanding shares of Common Stock.


                                 ATTACHMENT B

                          AGREEMENT OF JOINT FILING

In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934,
as amended, the undersigned hereby agree to the joint filing with all other
persons signatory below of a statement on Schedule 13G or any amendments
thereto, with respect to the Common Stock of   UMPQUA Holdings Corp.,
and that this Agreement be included as an attachment to such filing.

This Agreement may be executed in any number of counterparts each of which
shall be deemed to be an original and all of which together shall be deemed
to constitute one and the same Agreement.

IN WITNESS WHEREOF, the undersigned hereby execute this Agreement on the
14th day of February, 2008.


                                  SELECT EQUITY GROUP, INC.


                                  By: /s/ George S. Loening
                                     ----------------------------------
                                  Title:  President


                                  SELECT OFFSHORE ADVISORS, LLC


                                  By: /s/ George S. Loening
                                     ------------------------------
                                     Title: Manager

                                     /s/ George S. Loening
                                     ----------------------------------
                                     George S. Loening