EXCHANGE ACT OF 1934 (AMENDMENT NO.            )

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  Preliminary Proxy Statement
  Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
  Definitive Proxy Statement
  Definitive Additional Materials
  Soliciting Material Pursuant to sec.240.14a-12

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ENDORSEMENT_LINE______________ SACKPACK_____________






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Go to or scan the QR code — login details are located in the shaded bar below.

Votes submitted electronically must be received by 12:00 a.m. Eastern Daylight Time, on May 16, 2019.

Annual Meeting Notice 1234 5678 9012 345

Important Notice Regarding the Availability of Proxy Materials for the Shareholder Meeting to be Held on May 16, 2019

Under Securities and Exchange Commission rules, you are receiving this notice that the proxy materials for the annual meeting are available on the Internet. Follow the instructions below to view the materials and vote online or request a paper or email copy of the proxy materials. The items to be voted on and location of the annual meeting are on the reverse side. Your vote is important!

This communication presents only an overview of the more complete proxy materials that are available to you on the Internet or by mail. We encourage you to access and review all of the important information contained in the proxy materials before voting. The Hasbro, Inc. proxy statement and annual report to shareholders are available at:

Easy Online Access — View your proxy materials and vote.

Step 1:                Go to

Step 2:    Click on the icon on the right to view meeting materials.

Step 3:    Return to the window and follow the instructions on the screen to log in. Step 4:    Make your selections as instructed on each screen for your delivery preferences.

Step 5:    Vote your shares.

When you go online, you can also help the environment by consenting to receive electronic delivery of future materials.

Obtaining a Copy of the Proxy Materials – If you want to receive a copy of the proxy materials, you must request one. There is no charge to you for requesting a copy. Please make your request as instructed on the reverse side on or before May 6, 2019 to facilitate timely delivery.




Annual Meeting Notice

Hasbro, Inc.’s Annual Meeting of Shareholders will be held on May 16, 2019 at 1027 Newport Avenue, Pawtucket, Rhode Island, at 11:00 a.m. Eastern Daylight Time.

The Board of Directors recommends that you vote FOR all nominees, and proposals 2 and 3:

Three matters are scheduled to be voted on at the 2019 Annual Meeting. Those three proposals are:

1. The election of the following thirteen (13) persons as Directors to serve until the 2020 Annual Meeting of Shareholders, and until their successors are duly elected and qualified: Kenneth A. Bronfin, Michael R. Burns, Hope F. Cochran, Crispin H. Davis, John A. Frascotti, Lisa Gersh, Brian D. Goldner, Alan G. Hassenfeld, Tracy A. Leinbach, Edward M. Philip, Richard S. Stoddart, Mary Beth West and Linda K. Zecher.

2. The adoption, on an advisory basis, of a resolution approving the compensation of the Named Executive Officers of Hasbro, Inc., as described in the “Compensation Discussion and Analysis” and “Executive Compensation” sections of the 2019 Proxy Statement.

3. Ratification of the selection of KPMG LLP as Hasbro, Inc.’s independent registered public accounting firm for fiscal 2019.

NOTE: To transact such other business as may properly come before the Annual Meeting and any adjournment or postponement thereof.

PLEASE NOTE – YOU CANNOT VOTE BY RETURNING THIS NOTICE. To vote your shares you must vote online or request a paper copy of the proxy materials to receive a proxy card. If you wish to attend and vote at the meeting, please bring this notice with you. The proxy statement contains information on how to vote in person at the meeting. To obtain directions to the meeting please contact Hasbro’s Investor Relations department at (401) 431-8697.

Here’s how to order a copy of the proxy materials and select delivery preferences:

Current and future delivery requests can be submitted using the options below.

If you request an email copy, you will receive an email with a link to the current meeting materials.

PLEASE NOTE: You must use the number in the shaded bar on the reverse side when requesting a copy of the proxy materials.

—    Internet – Go to

—    Phone – Call us free of charge at 1-866-641-4276.

—    Email – Send an email to with “Proxy Materials Hasbro, Inc.” in the subject line. Include your full name and address, plus the number located in the shaded bar on the reverse side, and state that you want a paper copy of the meeting materials.

To facilitate timely delivery, requests for a paper copy of proxy materials must be received by May 6, 2019.