UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


                                October 22, 2004
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                Date of Report (Date of earliest event reported)


                              FORTUNE BRANDS, INC.
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             (Exact name of registrant as specified in its charter)


         Delaware                    1-9076                     13-3295276
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(State or other jurisdiction       (Commission                 (IRS Employer
     of incorporation)              File Number)             Identification No.)


                 300 Tower Parkway, Lincolnshire, Illinois 60069
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               (Address of principal executive offices) (Zip Code)


Registrant's telephone number, including area code      (847) 484-4400
                                                       ----------------

     Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the Registrant under any of the
following provisions (see General Instruction A.2. below):

__   Written communication pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

__   Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

__   Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

__   Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))



                    INFORMATION TO BE INCLUDED IN THE REPORT


Item 2.02.  Results of Operations and Financial Condition.
----------  ----------------------------------------------

     Registrant is furnishing its press release dated October 22, 2004, which
reports Registrant's third quarter 2004 results. The press release is included
herewith as Exhibit 99 and is incorporated herein by reference. Pursuant to
general instruction B.2 to Form 8-K, the information furnished pursuant to this
Item 2.02 shall not be deemed to be "filed" for purposes of Section 18 of the
Exchange Act or otherwise subject to the liabilities of that section.


Item 9.01.  Financial Statements and Exhibits.
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       (c)  Exhibits. 
            ---------

            99.  Press release of Registrant dated October 22, 2004, is being
                 furnished pursuant to Item 2.02.



                                    SIGNATURE
                                    ---------

     Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, the Registrant has duly caused this Current Report to be signed on its
behalf by the undersigned thereunto duly authorized.


                                                   FORTUNE BRANDS, INC.
                                                   --------------------
                                                      (Registrant)



                                                   By  /s/ C. P. Omtvedt
                                                       -------------------------
                                                       C. P. Omtvedt
                                                       Senior Vice President and
                                                       Chief Financial Officer


Date: October 22, 2004



                                  EXHIBIT INDEX



                                                                   Sequentially
Exhibit                                                            Numbered Page
-------                                                            -------------

99.      Press release of Registrant dated
         October 22, 2004, which is being furnished pursuant to Item 2.02.