Quaero, a leading Customer Data Platform (CDP) company that powers customer experiences (CX) for large, sophisticated enterprises, today announced that Mykolas Rambus has joined the company as President. He will report directly to Quaero’s founder and CEO, Naras Eechambadi, and join the Board of Directors.
“I’m absolutely thrilled to welcome Mykolas to Quaero,” said Naras Eechambadi. “He is the rare entrepreneurial leader who has been both a CEO and CIO, and regardless of role or industry has devoted tremendous attention to uncovering new ways to manage and monetize customer data. Given his experience, I’m certain Mykolas is going to bring many exciting new ideas to our clients—and our entire team—as we continue on our mission. I’m excited that he has joined Quaero, just as I’m incredibly grateful for the tremendous commitment our entire team demonstrates in support of our clients every day.”
Mykolas joins Quaero after serving as General Manager, Data-Driven Marketing at Equifax (NYSE: EFX), where he played a key role in shaping how Equifax analyzes data on over 800 million consumers in 24 countries. Earlier in his career, Mykolas was the founder and Chief Executive Officer of two successful business-to-business firms—Lobby7 (acquired by Nuance Communications, NASDAQ: NUAN) and Wealth-X (acquired by Euromoney Institutional Investor, LON: ERM). A veteran technology and data expert, he has served as Chief Information Officer for W.P. Carey (NYSE: WPC) and subsequently in the same role for Forbes Media. Mykolas is an MIT alum who majored in Information Technology and Operations Research.
Mykolas added “Today’s most sophisticated enterprises knit together customer profiles from thousands of distinct sources to power their customer experience. In every case that task is made more effective and efficient with a scalable and adaptive CDP platform. While most corporations are still in the early innings of learning about CDPs, Quaero has already built a compelling next generation enterprise solution. Everyone I’ve spoken to has told me how much they love the entire experience of working with Quaero, and I am incredibly excited to be joining the team.”
Michael Harrison, Managing Partner at the Winterberry Group, a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, said “I have worked with Mykolas and have been impressed with his leadership, and his ability to define corporate strategy while translating it into actionable plans for the organization. Mykolas is unique in the ability to turn complex technical issues into digestible topics for his team. In particular, Quaero will benefit significantly from his knowledge of financial services and the data ecosystem.”
Mark Leiter, former global Chief Strategy Officer at Nielsen and Quaero Board member representing Pereg Ventures—a New York City based venture capital firm—remarked, “I’ve had the great privilege and pleasure of knowing Mykolas for twenty years, and have watched him take on every leadership role with tremendous passion. I know he will have a huge impact in his new role as Quaero’s President and look forward to working with him.”
About Quaero
Quaero’s Customer Data Platform (CDP) helps large, sophisticated enterprises deliver outstanding personalized customer experiences (CX) by making it much easier to manage and analyze massive quantities of customer information. Quaero currently operates the world’s largest CDP implementation that serves more than a billion consumers globally. Quaero’s distinctive platform, delivered either in the cloud or on-premise, provides clients with key connective tissue that bridges multiple organizations —marketing, sales, service, support, operations, technology— as they seek to constantly improve the total customer experience. Quaero is headquartered in Charlotte, North Carolina. To learn more about the company and how it creates value for customers, please visit Quaero.
About Pereg Ventures
Headquartered in New York City, Pereg Ventures is a venture capital firm that invests in early-stage B2B information services firms. Our portfolio companies typically leverage big data and apply advanced analytics, algorithms, machine learning and artificial intelligence to extract proprietary insights from huge amounts of consumer information. We provide Seed, Series A and Series B financing to our venture portfolio, and our LP group includes two strategic limited partners: Nielsen (NYSE: NLSN) and Tata Group (NYSE: TTM).
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