What’s Needed: How One Talented Tech Innovator — Turned Bank VP — Sees Female Founders Getting Ahead

SOURCE: Scotiabank


As a veteran of the tech start-up world, Nicole German understands what’s needed to help female founders get ahead. Now, as vice-president, enterprise digital marketing, at Scotiabank, she’s helping to get those resources into the right hands.

By Shelley White

Every day, talented female entrepreneurs across Canada are innovating — pushing the boundaries of their creativity. But what needs to be done to help women-founded startups survive, thrive and take their businesses global?

“Women have amazing ideas and concepts. We need to bring them to fruition,” says Nicole German, a woman who knows a thing or two about success in the startup world.

A global brand-builder and digital marketing guru — and current vice-president, enterprise digital marketing, at Scotiabank — Nicole has spent more than 20 years helping companies scale and grow, from scrappy tech startups to powerhouse players like SAP and LinkedIn.

Continue reading on Women of Influence

Tweet me: Regarding #digitaltransformation: "The goal is about: How do we be more nimble? How do we collaborate more? How do we break down silos and traditional walls?” Nicole German for @Scotiabank https://bit.ly/2H5Cgpd @WomenOfInflnce #diversity #careers #tech

KEYWORDS: Women of Influence, Scotiabank

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