Sit-down interview with John Osborn, CEO of OMD USA
October 26, 2017 at 21:27 PM EDT
John Osborn’s recent move from BBDO, long one of the most reputable creative agencies, to heading a large media-buying shop at OMD USA puzzled many. But it’s “where the action is,” he says, during an era of fragmentation and changes in media consumption.
