FIS “Money in Harmony” Awarded Best in Show; Unisys and Code and Theory Lead in Total Wins

On June 4, the Association of National Advertisers (ANA) announced the winners of the 2026 B2 Awards, honoring the best in business-to-business marketing. Presented during the 2026 ANA Masters of B2B Marketing Conference in Chicago, the awards recognize excellence across categories including A.I./Emerging Technologies, Demand Generation, Content Marketing, and more.

This year marks the 50th anniversary of the ANA B2 Awards, celebrating five decades of honoring the innovation, creativity, and results that continue to shape the future of B2B marketing.

"The B2 Awards continue to showcase the growing influence of marketing as a strategic growth driver in B2B," said Dean Aragon, Chairman of the Board, ANA. "What distinguished this year's winners was their ability to combine bold creativity, emerging technologies, and measurable outcomes to solve complex business challenges and drive genuine enterprise value."

The Best in Show honor was awarded to FIS and agency partner Sid Lee USA for "Money in Harmony," a video marketing campaign that dramatized the financial challenges businesses face without integrated fintech solutions. By reversing the traditional marketing funnel and leveraging highly targeted storytelling across connected TV, LinkedIn, and YouTube, the campaign increased demand and lead-generation effectiveness by 57% and generated $26 million in attributable contract value.

Additional major honors included:

• Code and Theory led all agencies with 16 awards, followed by Park & Battery with 13 and Mower with 7 awards.
• Unisys earned the most brand wins with 7 awards.
• Esquire Bank and agency partner Park & Battery earned 6 awards.
• Carhartt achieved 5 awards among brands, including the Gold Multi-Year Impact Award with agency partner Mower.
• Microsoft, Roto-Rooter, T. Rowe Price, and Workday each received 4 awards.
• Hub International was named B2B Marketing Team of the Year.

Special honors included:

B2B Agencies of the Year

• Large Agency of the Year (Gold): Transmission
• Midsize Agency of the Year (Gold): Park & Battery
• Small Agency of the Year (Silver): LUDWIG+

ANA B2 GEM Award Winners:

• Gold: Mastercard – “Transforming Cities: Empowering Inclusive Public Transit for All”
• Silver: Esquire Bank and Park & Battery – “Champions of Social Justice”
• Bronze: Protiviti and Mike Hall – “Protiviti It's Earned Campaign”

The complete list of winners and information about the 2026 B2 Awards is available at b2awards.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260609733975/en/

The 2026 B2 Awards recognized the campaigns, teams, and organizations proving that B2B marketing drives meaningful enterprise value.