SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                       the Securities Exchange Act of 1934

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Filed by a Party other than the Registrant [ ]

Check the appropriate box:
  [ ]   Preliminary Proxy Statement
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          (as permitted by Rule 14a-6(e)(2))
  [ ]   Definitive Proxy Statement
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  [X]   Soliciting Material Pursuant to Section 240.14a-12

                         APPLEBEE'S INTERNATIONAL, INC.
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                (Name of Registrant as Specified In Its Charter)


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    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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                                                           FOR IMMEDIATE RELEASE

Investor Contact:
Carol DiRaimo, (913) 967-4109
Media Contact:
Laurie Ellison, (913) 967-2718

            Applebee's International Exploring Strategic Alternatives
                         for Enhancing Shareholder Value

OVERLAND  PARK,   KAN.,   Feb.  13,  2007  -  Applebee's   International,   Inc.
(Nasdaq:APPB) today announced that its Board of Directors has formed a committee
of  independent  directors  to  explore  strategic  alternatives  for  enhancing
shareholder value, including a possible recapitalization or sale of the company.
The committee has retained  Citigroup  Global  Markets Inc., and the company has
retained Banc of America  Securities LLC as financial  advisors.  Legal advisors
are Cravath,  Swaine & Moore LLP, New York,  and Blackwell  Sanders Peper Martin
LLP, Kansas City.

In making the  announcement,  the company  said there is no  assurance  that the
process will result in any specific transaction. However, the company also noted
that certain strategic alternatives could affect its previously issued guidance.
As a result, the company is withdrawing its fiscal year 2007 guidance.

The  company  does not expect to disclose  further  developments  regarding  the
process until after the  committee  has  completed its review and  evaluation of
strategic alternatives.

The company will release  fourth  quarter and fiscal year 2006 results after the
market closes on Feb. 14, 2007. A conference call will be held on Thursday, Feb.
15, 2007, at 10:00 am. Central Time (11:00 a.m.  Eastern  Time).  The conference
call will be  broadcast  live over the  Internet  and a replay will be available
shortly  after the call on the  "Investors"  section  of the  company's  website
(www.applebees.com).

Applebee's International,  Inc., headquartered in Overland Park, Kan., develops,
franchises and operates  restaurants under the Applebee's  Neighborhood  Grill &
Bar brand,  the largest casual dining concept in the world.  There are currently
1,942  Applebee's   restaurants  operating  system-wide  in  49  states  and  17
international countries.  Additional information on Applebee's International can
be found at the company's website (www.applebees.com).

                                    - more -






February 13, 2007
Page 2


IMPORTANT INFORMATION

Applebee's  International,  Inc.  ("Applebee's")  plans to file with the SEC and
mail to its  stockholders a Proxy  Statement in connection  with its 2007 Annual
Meeting,  and advises its security holders to read the proxy statement and other
documents  relating  to the 2007  Annual  Meeting  when they  become  available,
because they will contain important  information.  Security holders may obtain a
free copy of the proxy  statement  and other  documents  (when  available)  that
Applebee's  files with the SEC at the SEC's web site at  www.sec.gov.  The proxy
statement  and  these  other  documents  may  also be  obtained  for  free  from
Applebee's  by  directing  a  request  to our  Corporate  Secretary,  Applebee's
International, Inc., 4551 West 107th Street, Overland Park, KS 66207.

CERTAIN INFORMATION CONCERNING PARTICIPANTS

Applebee's,  its  directors  and named  executive  officers  may be deemed to be
participants in the  solicitation of Applebee's  security  holders in connection
with its 2007 Annual Meeting.  Security holders may obtain information regarding
the names,  affiliations and interests of such individuals in Applebee's  Annual
Report  on Form  10-K  for the year  ended  December  25,  2005,  and its  proxy
statement  dated  April 11,  2006,  each of which is filed with the SEC.  To the
extent holders of Applebee's  securities have changed from the amounts disclosed
in the proxy statement, such changes have been reflected on Statements of Change
in Ownership on Form 4 filed with the SEC. These documents are available free of
charge at the SEC's website at www.sec.gov.

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