425 FILING
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
1
Integrity, Innovation, Growth
September 2007
Filed by The Nasdaq
Stock Market, Inc.   
pursuant to Rule 425 under the Securities Act
of 1933, as amended, and deemed filed
pursuant to Rule 14a-12 under the Securities
Exchange Act of 1934, as amended.
Subject Company: OMX AB
(Commission File No. 132-02618)
Set
forth
below
is
a
presentation
relating
to
the
potential
combination
of
Nasdaq
and
OMX
AB
used
by
Robert
Greifeld,
the
Chief
Executive
Officer
and
President of The Nasdaq
Stock Market, Inc. (“Nasdaq”), and Adena
Friedman, Executive Vice President of Nasdaq, in meetings
with
investor groups in
Denmark on September 12, 2007:


2
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.


3
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Growth of the Nordic Exchange as European Financial
Leader
The combination of OMX and NASDAQ provides the best opportunity for the Nordic
Exchange and the Nordic economies to continue to thrive as competition intensifies,
benefiting direct users of the Nordic Exchange.
Increase
capital
committed
to
the
Nordic
marketplace
and
develop
liquidity
through a NASDAQ -
Nordic Exchange broker-dealer membership program.
Promote the Nordic Exchange as the natural European destination for all
companies through increased dealer participation.
Enhance the home market listing experience of Nordic Exchange-listed companies
with high added value services.
Increase listed companies’
visibility and access to the U.S. marketplace through
institutional investor programs and distribution of Nordic Exchange market data to
U.S. investors.
Preserve the Nordic Exchange’s regulatory integrity, autonomy, and structure
More
Liquidity
Greater
Scale
Increased
Visibility


4
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Meeting Agenda
NASDAQ OMX Combination
13
Preservation of Regulatory Structure
11
Benefits to the Nordic Exchange Stakeholders
5
NASDAQ OMX Organizational Structure
17
Appendix
21


5
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Benefits to the Nordic Exchange Stakeholders


6
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Leading Innovators are Combining to Benefit the
Nordic Exchange
The combination will enhance the Nordic Exchange’s competitiveness both within the
European marketplace and globally and bring benefits both to listed companies and market
participants.
For discussion purposes only.


7
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Enhance Brokers’
and Banks’
Competitiveness and
Opportunities Under MiFID
With MiFID, the European financial markets will become less regional and more Pan-
European, with each European exchange and financial capital striving to meet the
resulting challenges and to take advantage of new opportunities.
Together, OMX and NASDAQ will be positioned to chart new ground in market structure and
technology, to thrive under MiFID and keep the center of liquidity close to home.
Utilize routing technology to offer access to markets throughout
Europe.
Routing
Features and
Functionality
Incorporate and add functionality to reduce risk, improve liquidity
and efficiency and save members’
investment in IT.
Dealer Support
Continue to support off-board dealing with trade reporting, risk-
management and post-trade tools.
Scalable
Platform
Meet demands of brokers and bankers by providing a fast, reliable,
high-capacity and highly scalable trading platform.
Low Cost
Provider
Strong mutual incentive to control costs.
Low costs drive more
volume.
Win-win for brokers, bankers, and exchange.


8
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
A Trading Platform for Growth in a Competitive Environment
Combining unsurpassed connectivity with a fast, reliable, and high-capacity
trading platform to be the leader in a highly competitive European market.
Stocks
Broker 1
AMEX
NYSE
CBOE
Broker 4
Bonds
Futures
New York
Frankfurt
London
Stockholm
Milan
Paris
Helsinki
Options
Broker 3
Broker 2
Copenhagen
Amsterdam


9
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Nordic Exchange companies will gain additional visibility, branding and marketing opportunities,
which will enhance their experience on their home market and drive additional international
investor liquidity to the Nordic Exchange as a highly desirable European listing venue.
Provide Nordic Companies Greater Exposure to Investors
Enhance and expand the largest and most highly regarded
institutional investor programs for Nordic Exchange companies
through:
>
Tailored programs specific to Nordic Exchange-listed companies and their sectors
>
Expansion of U.S. investor program to drive U.S. institutional investor interest in Nordic
Exchange companies
Investor
Programs
MarketSite
Market
Information
Provide unique visibility to reach potential investors and
customers through:
>Market
Open
and
Close
ceremonies
are
aired
every
day
by
national
and
international
media outlets including: CNBC, CNN, Fox News, Bloomberg TV, Reuters TV, and
others
>Access to the center for press conferences and interviews, listing anniversaries,
product announcements, and analyst and investor meetings.
Offer broader and deeper information to investors world-wide
through:
>
Expanded coverage through combined data distribution channels
>
Sophisticated
analytical
tools
to
build
additional
interest
from
trading
and
investment community
>
Promotion of the Nordic Exchange as a global index provider and Pan-European
derivatives market


10
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Enhance Nordic Exchange Companies’
Listing Experience
on their Home Market
The various
investor
relations
and
corporate
governance
product
and
services
will
assist
Nordic Exchange companies in being more efficient and effective.
Provides suite of investor relations communications
and corporate
governance
services
helping stakeholders evaluate and reaffirm their
investment decisions.
Board Recruiting
Directors Desk
Shareholder.com
Pinpoint
Intelligence
Synchronizes capital market information, targeting, contact management
and reporting data delivering unprecedented insight into the factors affecting
shareholder value.
Electronic database of potential director candidates, designed to assist
companies identify board nominees in a cost-effective and timely manner.
Electronic board books assisting companies centralize documents,
communication, and processes for board members and corporate executives
to capture efficiencies in increasingly complex and challenging board
workflow processes.
Delivers corporate news releases and multimedia content to a global
network of thousands of media outlets, investment community members,
databases, websites and web portals.
PrimeNewswire


11
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
The NASDAQ OMX Group:
Preservation of the Nordic Exchange’s
Regulatory Integrity, Autonomy, and Structure


12
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
No regulatory spill-over
Only companies registered with the U.S. Securities and
Exchange Commission (SEC) are subject to U.S. securities laws
and disclosure requirements
Preservation of the Nordic Exchange’s Regulatory
Integrity, Autonomy, and Structure
The SEC Commitment to Non-Interference
In
June
2006,
the
SEC
issued
a
“fact
sheet”
designed
specifically
to
reassure
the
public that U.S. ownership of non-U.S. exchanges would not result in automatic
application of U.S. securities laws to the listing or trading activities of the non-U.S.
exchange.
See:
http://www.sec.gov/news/press/2006/2006-96.htm
On 8 August 2007, SEC Chairman Christopher Cox sent a letter directly to the
Director-General of the Swedish FSA, Mrs. Ingrid Bonde, reaffirming the continued
applicability of the statements in the June 2006 fact sheet.


13
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
The NASDAQ OMX Transaction:    
Creation of The NASDAQ OMX Group


14
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
A Global Exchange Company with Multi-Asset, Multi-
Service Capabilities
Cash Equities
Derivatives
Commodities
Bonds
Funds
Derivatives
Commodities
OTC
Companies
Warrants,
ETFs
Funds
Bonds
Corporate
Client
services
Dissemination
Equities
Derivatives
Market
Analytics
Indexes
Market Data
Cash Equities
Derivatives
Mutual Funds
Commodities
License
Facility
Management
Network
Business
Process
Outsourcing
(BPO)
Trading
Clearing
Listing
Information
Services
Global
Technology


15
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Highlight: World’s Premier Listing Exchange
#1
in
global
listings
(3,991
listings)
(1)
#2 in market capitalization of listed
companies ($5.5 trillion)
(2)
Diverse listings across all sectors
3,903
3,525
3,458
1,914
1,717
1,206
755
2,417
3,301
3,991
NASDAQ OMX
Group
TSX Group
NYSE/Euronext
BME
London
Tokyo SE
Australian
Exchange
Korea Exchange
Hong Kong
Exchanges
Deutsche Boerse
Sources:
(1) NASDAQ and OMX databases. As of 08/31/2007
(2) World Federation of Exchanges. As of 07/31/2007
(3) NYSE Euronext June data from July 10, 2007 press release
Total
Number
of
Listings
of
Major
Exchanges
(1,2,3)
Sectors
Telecomunication
Services &
Information
Technology
25%
Industrials
13%
Financials
24%
Energy/Utilities
3%
Consumer
16%
Materials
3%
Health Care
16%


16
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Highlight: Global Market


17
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
The NASDAQ OMX Group:
Organizational Structure


18
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Post-Closing NASDAQ OMX Group Structure
The NASDAQ OMX Group, Inc.
OMX Technology AB
The NASDAQ Stock
Market LLC
OMX AB
Other Corporate
Subsidiaries
OMX
Nordic Exchange Group Oy.
Other Corporate
Subsidiaries
OMX Technology
Subsidiaries
Around the World
Vilnius Stock Exchange &
Lithuanian CSD
OMX Broker
Services AB
OMX Nordic Exchange Stockholm
Tallinn Stock Exch. & Estonian CSD
OMX Exchanges Holding
Denmark A/S &
OMX Nordic Exchange Copenhagen
Riga Stock Exch. & Latvian CSD
OMX Nordic Exchange Helsinki
OMX
Nordic
Exchange
Iceland
&
Icelandic
CSD
(Interest
held through Icelandic Holding Company)


19
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
NASDAQ OMX Organizational Structure: Business Areas
Board
of Directors
President
Magnus Böcker
Indicates business
lines reporting to OMX
Management or are
existing OMX
Management retaining
a high-level position
in the new
organization
Markus
Gerdien
Market
Technology
Carl-Magnus
Halberg
IT
Operations
Anna
Ewing
Software
Development
Bruce
Aust
Corporate Client
Group
Marcia
Barris
Corporate
Services
Bob
McCooey
Capital
Markets
Transaction Services
U.S.
Chris
Concannon
Transaction Services
Nordics
Hans-Ole
Jochumsen
Jukka
Ruuska
European Growth
Markets
Market
Data
Adena
Friedman
Financial
Products
John
Jacobs
CEO
Bob Greifeld
Board will consist of 15 directors:
5 individuals from (or proposed for
nomination by) OMX’s Board of
Directors;
9 individuals from (or nominated by)
NASDAQ’s Board of Directors, and
NASDAQ’s Chief Executive Officer


20
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Q&A


21
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Appendix


22
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
NASDAQ Listings Cover the World
NASDAQ is a global brand and a global market, where 339 non-U.S. companies from
35 countries list and actively trade.
Israel
68
Canada
50
China
35
United Kingdom
13
Hong Kong
11
Australia
9
Japan
8
Greece
8
Taiwan
7
Singapore
6
Top 10 Non-U.S. Countries
by Listings


23
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Issuers Demand Liquidity
Outstanding market performance offered at a low cost attracts investors and traders
building a deep and liquid market for listed companies.
July 2007 Annualized Velocity
328%
175%
158%
216%
149%
119%
191%
211%
0%
50%
100%
150%
200%
250%
300%
350%
NASDAQ
NASDAQ
LSE
NYSE
OMX
NXT
DBAG
Borsa Italiana
BME
Data Source: World Federation of Exchanges website as of 31/07/07.


24
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Experienced in Growing Volumes and Market Share
Structural changes, including Regulation NMS, are providing opportunities for
volume growth and competition for trading NYSE-listed stocks.
In a highly competitive market environment, NASDAQ has thrived and continually
grown:
NASDAQ is now the single largest pool of liquidity for trading cash equities in the U.S.
CAGR in average daily matched volume for the past 6 quarters is 27%
1.12
1.31
1.35
1.34
1.56
1.61
1.27
4Q05
1Q06
2Q06
3Q06
4Q06
1Q07
2Q07
Average Daily U.S. Equity Matched Volume
NYSE-Listed Matched Market Share
(billions)
Represents average daily share volume for U.S. equities matched on NASDAQ execution systems
19.4%
0%
5%
10%
15%
20%
25%
Jun-05
Nov-05
Apr-06
Sep-06
Feb-07
Jul-07


25
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
1.69
2.03B
2003
2004
2005
2006
0.0011
$0.00060
2003
2004
2005
2006
NASDAQ’s execution fees
have dropped 45%
Notes: Execution capture fee equals (total execution revenue / total share volume executed on NASDAQ’s electronic systems)
Volume measured in shares traded in NASDAQ-listed securities
Source: NASDAQ Databases
Dedicated to Low Execution Prices
While NASDAQ-listed share volumes
have grown 20%
B
In a highly competitive environment, NASDAQ continues to thrive and grow volumes and
market share


26
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Major Stocks Trade Better on NASDAQ
2.4
1.9
1.9
1.5
1.0
2.1
2.4
2.5
3.2
3.7
$100 to $250
$250 to $500
$500 to $1,000
$1,000 to $5,000
$5,000 to $50,000
Dollar Value of Float (Millions)
Spread
directly impacts investor
cost
Tighter spreads lead to lower costs
which make available more
investor capital for investment
allocation
See appendix for footnotes.  NASDAQ data represents NASDAQ Execution Centers
Source: Market Systems, Inc.,
NASDAQ
NYSE
NASDAQ outperforms auction based exchanges on independent SEC mandated Order
Execution Rule (605) measures, which compares execution quality among market centers using
uniform statistics.
$136,065
$22,888
$6,154
$3,142
$925
$834
$3,126
$6,276
$22,280
$102,998
$100 to $250
$250 to $500
$500 to $1,000
$1,000 to $5,000
$5,000 to $50,000
Dollar Value of Float (Millions)
Greater liquidity
enhances
trading
More stock can be bought or sold on
NASDAQ without impacting the
price
Average Effective Spread (Cents)
Amivest
Liquidity (000's)


27
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Strong Momentum in Listings
Data source:  FactSet Research Systems, 31/01/07.
More companies are moving to NASDAQ
Large
companies
are now
switching to
NASDAQ and
over 99% of
NASDAQ
listed
companies
are choosing
to maintain
their NASDAQ
listing.
Total Transfers to NYSE
Total Dual Lists to NASDAQ
Total Transfers to NASDAQ
Total Market Capitalization ($ billion)
$45.9
$260.2
2004 - 2007 YTD
Switch
Comparison
78
8
1
3
23
22
23
15
26
11
10
5
12
9
17
9
2000
2001
2002
2003
2004
2005
2006
2007*
397
63
51
56
170
139
137
77
48
34
35
23
79
71
63
31
2000
2001
2002
2003
2004
2005
2006
2007*
NASDAQ
NYSE
Since 2000, over 76% of all companies that have done an IPO on the leading U.S. exchanges have
chosen NASDAQ.
All NASDAQ and NYSE IPOs
All International NASDAQ and NYSE IPOs
NASDAQ
NYSE
Includes
common
stocks,
ADRs,
and
GDRS.
Close
end
funds,
REITS,
and
trusts
are
excluded.
Source:
EquiDesk,
FactSet
Research
Systems,
Inc.,
Bloomberg,
and
NASDAQ
Economic
Research.
Data
as
of
25/06/07.


28
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
Low Listing Fees
Initial Listing Fees
NASDAQ has lower initial fees than the NYSE for all
levels of shares outstanding.
An IPO of 50 million shares on NASDAQ will pay 50%
less in initial listing fees than the same sized
company listing on the NYSE.
Annual Listing Fees
NASDAQ companies pay substantially less annually
than companies with the same number of shares
outstanding on the NYSE.
A NASDAQ listed company with 300 million in TSO
will save almost $1 million after five years in annual
listing fees.  A NASDAQ company with 600 million in
TSO will save over $2 million after five years.
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
0
10
20
30
40
50
60
70
$0
$100,000
$200,000
$300,000
$400,000
$500,000
0
50
100
150
200
250
300
350
400
450
500
NASDAQ
NYSE
Total Shares Outstanding (Millions)
Original Listing Fees
Total Shares Outstanding (Millions)
Annual Listing Fees
Domestic original listing fees.  Note: Includes a one-time charge of $37,500 for NYSE and $5,000 for NASDAQ’s Global Market. NASDAQ, NYSE, March 2007.
NASDAQ has lower initial and annual listing fees for all levels of shares outstanding.


29
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
NASDAQ -
Delivering Performance and Improving Profits
0
20
40
60
80
100
120
3Q05
4Q05
1Q06
2Q06
3Q06
4Q06
1Q07
2Q07
0%
10%
20%
30%
40%
50%
60%
Operating Income
Operating Margin
104.1%
49.8%
24.4%
Operating Margin
238.0%
$56.1
$16.6
Net Income
172.7%
99.0
41.8
Operating Income
(26.0)%
99.7
134.8
Total Expenses
16.1%
198.7
171.1
Net Revenue
% Var
2Q07
2Q06
Net revenue has increased for
11
consecutive
quarters
overall
growth of 73.1%
Operating margins have improved
dramatically –
(7.8)% in 3Q04 to
49.8%
in 2Q07
Net Revenue
0
50
100
150
200
250
3Q04
1Q05
3Q05
1Q06
3Q06
1Q07
NASDAQ has successfully delivered on financial and operating objectives resulting in improved
performance and profitability


30
©
Copyright 2007, The NASDAQ Stock Market, Inc. All rights reserved.
FINRA
NOT FOR-PROFIT
NO OWNERSHIP INTEREST IN NASDAQ
Two Independent Boards / Functional and Legal Separation
NASDAQ Board
Board Structure
Business Structure
Regulatory Structure
NASDAQ Board
Business or Business-Related
Regulatory or Regulatory-Related
SYMBOL AND COLOR KEY
FINRA Board
23 Members
21 Independent
FINRA/NASDAQ
Market
Regulation
FINRA/NASDAQ
Enforcement
FINRA/NASDAQ
Member
Regulation
FINRA/NASDAQ
Arbitration
Adjudication and Policy
Adjudication and Policy
(1) Assessment of Regulatory Controls
FINRA / NASDAQ –
Independent Regulatory and Advisor
Structure
Listing
Council
Oversight
Real Time
Market Watch
OGC
Listing
Qualifications
Transaction
Services
Data
Products
Corporate
Client Group
Legal Regulatory
General Counsel
Chief Regulatory Officer
Regulatory
Oversight
Committee
NASDAQ
Exchange
Board LLC
CEO
MORC
Oversight
NASDAQ Board
13 Members
12 Independent
Non-Executive Chair
Audit
Committee
Internal Audit
Review
Council
NASDAQ
Holdco
Board
NASDAQ Board
13 Members
12 Independent
Non-Executive Chair
Audit
Committee
(1)
NASDAQ
Quality of
Markets
Issuer
Affairs
Tech.
Advisory
Legal
Compliance
Advisory