pru201203136k3.htm
 
SECURITIES AND EXCHANGE COMMISSION
 
 
Washington, D.C. 20549
 
 
FORM 6-K
 
 
REPORT OF FOREIGN PRIVATE ISSUER
 
 
Pursuant to Rule 13a-16 or 15d-16 of

the Securities Exchange Act of 1934
 
 
For the month of March, 2012

 
 
PRUDENTIAL PUBLIC LIMITED COMPANY
 
 
(Translation of registrant's name into English)
 
 
LAURENCE POUNTNEY HILL,

LONDON, EC4R 0HH, ENGLAND
(Address of principal executive offices)





 
Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.



Form 20-F X           Form 40-F





Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

 
Yes              No X


 
If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82-



 
 
 
 
 
Enclosures:
Prudential plc 2011 Full Year results - EEV
 

 
 
 

European Embedded Value (EEV) basis results
 
Operating profit based on longer-term investment returnsnote (i)
 
Results analysis by business area
 
 
Note
2011 
2010 
       
note (vi)
     
£m 
£m 
Asian operations
      
New business:
      
 
Excluding Japan
2 
1,076 
902 
 
Japannote (v)
  
- 
(1)
 
Total
  
1,076 
901 
Business in force
3
688 
549 
Long-term business
  
1,764 
1,450 
Eastspring Investments
  
80 
72 
Development expenses
  
(5)
(4)
Total
  
1,839 
1,518 
US operations
      
New business
2
815 
761 
Business in force
3
616 
697 
Long-term business
  
1,431 
1,458 
Broker-dealer and asset management
  
24 
22 
Total
  
1,455 
1,480 
UK operations
      
New business
2
260 
365 
Business in force
3
593 
571 
Long-term business
  
853 
936 
General insurance commission
  
40 
46 
Total UK insurance operations
  
893 
982 
M&G
  
357 
284 
Total
  
1,250 
1,266 
Other income and expenditure
      
Investment return and other income
  
22 
30 
Interest payable on core structural borrowings
  
(286)
(257)
Corporate expenditure
  
(219)
(223)
Unwind of expected asset management marginnote (ii)
  
(53)
(44)
Total
  
(536)
(494)
RPI to CPI inflation measure change on defined benefit pension schemesnote (iii)
  
45 
-
Solvency II implementation costsnote (iv)
  
(56)
(46)
Restructuring costsnote (iv)
  
(19)
(28)
Operating profit based on longer-term investment returnsnote (i)
  
3,978 
3,696 
Analysed as profits (losses) from:
      
New business:
      
 
Excluding Japan
2 
2,151 
2,028 
 
Japannote (v)
  
- 
(1)
 
Total
  
2,151 
2,027 
Business in force
3
1,897 
1,817 
Long-term business
  
4,048 
3,844 
Asset management
  
461 
378 
Other results
  
(531)
(526)
Total
  
3,978 
3,696 
 
 
Notes
 
(i)   EEV basis operating profit based on longer-term investment returns excludes the recurrent items of short-term fluctuations in investment returns, the mark to market value movements on core borrowings, the shareholders' share of actuarial and other gains and losses on defined benefit pension schemes, and the effect of changes in economic assumptions. In addition for 2010, operating profit excluded costs associated with the terminated AIA transaction and the gain arising upon the dilution of the Group's holding in PruHealth. The amounts for these items are included in total EEV profit attributable to shareholders. The Company believes that operating profit, as adjusted for these items, better reflects underlying performance. Profit before tax and basic earnings per share include these items together with actual investment returns. This basis of presentation has been adopted consistently throughout these results.
 
(ii)  The value of future profits or losses from asset management and service companies that support the Group's covered businesses are included in the profits for new business and the in-force value of the Group's long-term business. The results of the Group's asset management operations include the profits from the management of internal and external funds. For EEV basis reporting, Group shareholders' other income is adjusted to deduct the unwind of the expected margin for the year arising from the management of the assets of the covered business (as defined in note 1(a)). The deduction is on a basis consistent with that used for projecting the results for covered business. Group operating profit accordingly includes the variance between actual and expected profit in respect of covered business.
 
(iii) In 2011 the Group altered its inflation measure basis for future statutory increases to pension payments for certain tranches of its UK defined benefit pension schemes. This reflects the UK Government's decision to replace the basis of indexation from RPI with CPI. This resulted in a credit to operating profit for 2011 on an IFRS basis of £42 million and an additional £3 million recognised on the EEV basis.
 
(iv) Restructuring costs comprise the charge of £(16) million recognised on an IFRS basis and an additional £(3) million recognised on the EEV basis for the shareholders' share of restructuring costs incurred by the PAC with-profits fund. Solvency II implementation costs comprise the charge of £(55) million recognised on an IFRS basis and an additional £(1) million recognised on the EEV basis.
 
(v)  For 2010, new business profits for the Group's Japanese insurance subsidiary, which ceased writing new business with effect from 15 February 2010, have been presented separately from those of the remainder of the Group.
 
(vi) The comparative results have been prepared using previously reported average exchange rates for the year.
 
 
 
Summarised consolidated income statement
  
 
Note
2011 
2010 
     
£m 
£m 
Operating profit based on longer-term investment returns
      
Asian operations
  
1,839 
1,518 
US operations
  
1,455 
1,480 
UK operations:
      
 
UK insurance operations
  
893 
982 
 
M&G
  
357 
284 
     
1,250 
1,266 
         
Other income and expenditure
  
(536)
(494)
RPI to CPI inflation measure change on defined benefit pension schemes
  
45 
- 
Solvency II implementation costs
  
(56)
(46)
Restructuring costs
  
(19)
(28)
Operating profit based on longer-term investment returns
  
3,978 
3,696 
Short-term fluctuations in investment returns
5
(907)
(30)
Mark to market value movements on core borrowings
9
(14)
(164)
Shareholders' share of actuarial and other gains and losses on defined benefit
      
 
pension schemes
  
23 
(11)
Effect of changes in economic assumptions
6
(158)
(10)
Costs of terminated AIA transaction
4
- 
(377)
Gain on dilution of Group holdings
13
- 
3 
Profit before tax attributable to shareholders (including actual investment returns)
  
2,922 
3,107 
Tax attributable to shareholders' profit
11
(776)
(530)
Profit for the year
  
2,146 
2,577 
         
Attributable to:
      
 
Equity holders of the Company
  
2,142 
2,573 
 
Non-controlling interests
  
4 
4 
Profit for the year
  
2,146 
2,577 
 
 
Earnings per share (in pence)
  
 
Note
2011 
2010 
Based on operating profit including longer-term investment returns, after
      
 
related tax and non-controlling interests of £2,930 million
      
 
(2010: £2,700 million*)
12
115.7 p
106.9 p
Based on profit after tax and non-controlling interests of £2,142 million
      
 
(2010: £2,573 million)
12
84.6 p
101.9 p
* Operating earnings per share for 2010 has been determined after excluding an exceptional tax credit of £158 million which primarily related to the impact of a settlement agreed with the UK tax authorities - see note 11
 
 
Dividends per share (in pence)
    
   
2011 
2010 
Dividends relating to reporting year:
    
 
Interim dividend
7.95 p 
6.61 p 
 
Final dividend
17.24p 
17.24 p 
Total
25.19p 
23.85 p 
Dividends declared and paid in reporting year:
    
 
Current year interim dividend
7.95 p 
6.61 p 
 
Final/second interim dividend for prior year
17.24 p 
13.56 p 
Total
25.19 p 
20.17 p 
Movement in shareholders' equity (excluding non-controlling interests)
       
Note
2011 
2010 
         
£m 
£m 
Profit for the year attributable to equity shareholders
  
2,142 
2,573 
Items taken directly to equity:
      
 
Exchange movements on foreign operations and net investment hedges:
      
   
Exchange movements arising during the year
  
(90)
659 
   
Related tax
  
(68)
34 
 
Dividends
  
(642)
(511)
 
New share capital subscribed (including shares issued in lieu of cash dividends)
  
17 
75 
 
Reserve movements in respect of share-based payments
  
44 
37 
 
Treasury shares:
      
   
Movement in own shares in respect of share-based payment plans
  
(30)
(4)
   
Movement in Prudential plc shares purchased by unit trusts
      
     
consolidated under IFRS
  
(5)
3 
 
Mark to market value movements on Jackson assets backing surplus and
      
   
required capital:
      
   
Mark to market value movements arising during the year
  
96 
105 
   
Related tax
  
(34)
(37)
Net increase in shareholders' equity
10
1,430 
2,934 
Shareholders' equity at beginning of year (excluding non-controlling interests)
7,10
18,207 
15,273 
Shareholders' equity at end of year (excluding non-controlling interests)
7,10
19,637 
18,207 
               
 
 
                   
         
2011 
    
2010 
  
Comprising: 
Note
Long-term business operations 
Asset management    and other operations  
Total     
Long-term business operations 
Asset management and other operations  
Total    
       
£m
£m
£m
£m
£m
£m
Asian operations:
              
 
Net assets of operations
  
8,510 
211 
8,721 
7,445 
197 
7,642 
 
Acquired goodwill
  
235 
61 
296 
236 
61 
297 
     
7 
8,745 
272 
9,017 
7,681 
258 
7,939 
US operations:
              
 
Net assets of operations
  
5,082 
113 
5,195 
4,799 
106 
4,905 
 
Acquired goodwill
  
- 
16 
16 
- 
16 
16 
     
7 
5,082 
129 
5,211 
4,799 
122 
4,921 
UK insurance operations:
              
 
Net assets of operations
7 
6,058 
29 
6,087 
5,970 
33 
6,003 
M&G:
              
 
Net assets of operations
  
- 
229 
229 
- 
254 
254 
 
Acquired goodwill
  
- 
1,153 
1,153 
- 
1,153 
1,153 
     
7 
- 
1,382 
1,382 
- 
1,407 
1,407 
       
6,058 
1,411 
7,469 
5,970 
1,440 
7,410 
Other operations:
              
 
Holding company net borrowings at market value
9
- 
(2,188)
(2,188)
- 
(2,212)
(2,212)
 
Other net assets
  
- 
128 
128 
- 
149 
149 
     
7 
- 
(2,060)
(2,060)
- 
(2,063)
(2,063)
Shareholders' equity at end of year (excluding
              
 
non-controlling interests)
7 
19,885 
(248)
19,637 
18,450 
(243)
18,207 
Representing:
              
 
Net assets
  
19,650 
(1,478)
18,172 
18,214 
(1,473)
16,741 
 
Acquired goodwill
  
235 
1,230 
1,465 
236 
1,230 
1,466 
       
19,885 
(248)
19,637 
18,450 
(243)
18,207 
 
 
           
Net asset value per share (in pence)
      
       
2011 
2010 
Based on EEV basis shareholders' equity of £19,637 million (2010: £18,207 million)
  
771 p
715 p
Number of issued shares at year end (millions)
  
2,548 
2,546 
Return on embedded value*
  
16%
18%
* Return on embedded value is based on EEV operating profit after related tax and non-controlling interests as a percentage of opening EEV basis shareholders' equity. The 2010 return has been determined after excluding an exceptional tax credit of £158 million, which primarily related to the impact of a settlement agreed with the UK tax authorities.
Summary statement of financial position
  
           
     
Note
2011 
2010 
       
£m 
£m 
Total assets less liabilities, before deduction for insurance funds
  
243,760 
231,667 
Less insurance funds:*
      
 
Policyholder liabilities (net of reinsurers' share) and unallocated
      
   
surplus of with-profits funds
  
(234,643)
(223,636)
 
Less shareholders' accrued interest in the long-term business
  
10,520 
10,176 
       
(224,123)
(213,460)
Total net assets
7,10
19,637 
18,207 
           
Share capital
  
127 
127 
Share premium
  
1,873 
1,856 
IFRS basis shareholders' reserves
  
7,117 
6,048 
Total IFRS basis shareholders' equity
7
9,117 
8,031 
Additional EEV basis retained profit
7
10,520 
10,176 
Total EEV basis shareholders' equity (excluding non-controlling interests)
7,10
19,637 
18,207 
*
Including liabilities in respect of insurance products classified as investment contracts under IFRS 4.
                     
Notes on the EEV basis results
 
1 Basis of preparation, methodology and accounting presentation
 
The EEV basis results have been prepared in accordance with the EEV Principles issued by the European Insurance CFO Forum in May 2004 and expanded by the Additional Guidance on EEV disclosures published in October 2005. Where appropriate, the EEV basis results include the effects of adoption of International Financial Reporting Standards (IFRS).
 
The directors are responsible for the preparation of the supplementary information in accordance with the EEV Principles.
The EEV basis results for 2011 and 2010 have been derived from the EEV basis results supplement to the Company's statutory accounts for 2011. The supplement included an unqualified audit report from the auditors.
               
(a) Covered business
The EEV results for the Group are prepared for 'covered business', as defined by the EEV Principles. Covered business represents the Group's long-term insurance business for which the value of new and in-force contracts is attributable to shareholders. The EEV basis results for the Group's covered business are then combined with the IFRS basis results of the Group's other operations.
 
The definition of long-term business operations is consistent with previous practice and comprises those contracts falling under the definition of long-term insurance business for regulatory purposes together with, for US operations, contracts that are in substance the same as guaranteed investment contracts (GICs) but do not fall within the technical definition. Under the EEV Principles, the results for covered business incorporate the projected margins of attaching internal asset management.
 
With two principal exceptions, covered business comprises the Group's long-term business operations. The principal exceptions are for the closed Scottish Amicable Insurance Fund (SAIF) and for the presentational treatment of the financial position of the Group's principal defined benefit pension scheme, the Prudential Staff Pension Scheme (PSPS). A small amount of UK group pensions business is also not modelled for EEV reporting purposes.
 
SAIF is a ring-fenced sub-fund of the Prudential Assurance Company (PAC) long-term fund, established by a Court approved Scheme of Arrangement in October 1997. SAIF is closed to new business and the assets and liabilities of the fund are wholly attributable to the policyholders of the fund.
 
The PSPS deficit funding liability attaching to the shareholder-backed business is included in the total for Other operations, reflecting the fact that the deficit funding is being paid for by the parent company, Prudential plc. The changes in financial position of the Scottish Amicable and M&G pension scheme are reflected in the EEV results for UK insurance operations and Other operations respectively.
 
(b) Methodology
(i) Embedded value
Overview
The embedded value is the present value of the shareholders' interest in the earnings distributable from assets allocated to covered business after sufficient allowance has been made for the aggregate risks in that business. The shareholders' interest in the Group's long-term business comprises:
 
 
·  present value of future shareholder cash flows from in-force covered business (value of in-force business), less deductions for:
 
        - the cost of locked-in required capital,
 
        - the time value of cost of options and guarantees,
 
·  locked-in required capital, and
 
·  shareholders' net worth in excess of required capital (free surplus).
 
The value of future new business is excluded from the embedded value.
 
Notwithstanding the basis of presentation of results (as explained in note 1(c)(iv)) no smoothing of market or account balance values, unrealised gains or investment return is applied in determining the embedded value or profit before tax. Separately, the analysis of profit is delineated between operating profit based on longer-term investment returns and other constituent items, as explained in note 1(c)(i).
 
Valuation of in-force and new business
The embedded value results are prepared incorporating best estimate assumptions about all relevant factors including levels of future investment returns, expenses, persistency and mortality. These assumptions are used to project future cash flows. The present value of the future cash flows is then calculated using a discount rate which reflects both the time value of money and the non-diversifiable risks associated with the cash flows that are not otherwise allowed for.
 
Best estimate assumptions
Best estimate assumptions are used for the cash flow projections, where best estimate is defined as the mean of the distribution of future possible outcomes. The assumptions are reviewed actively and changes are made when evidence exists that material changes in future experience are reasonably certain.
 
Assumptions required in the calculation of the value of options and guarantees, for example relating to volatilities and correlations, or dynamic algorithms linking liabilities to assets, have been set equal to the best estimates and, wherever material and practical, reflect any dynamic relationships between the assumptions and the stochastic variables.
 
Principal economic assumptions
The EEV basis results for the Group's operations have been determined using economic assumptions where the long-term expected rates of return on investments and risk discount rates are set by reference to year end rates of return on government bonds (the 'active' basis).
 
Expected returns on equity and property asset classes are derived by adding a risk premium, based on the long-term view of Prudential's economists, to the risk-free rate.
     
The total profit that emerges over the lifetime of an individual contract as calculated using the embedded value basis is the same as that calculated under the IFRS basis. Since the embedded value basis reflects discounted future cash flows, under this methodology the profit emergence is advanced thus more closely aligning the timing of the recognition of profits with the efforts and risks of current management actions, particularly with regard to business sold during the year.
 
New Business
The contribution from new business represents profits determined by applying operating assumptions as at the end of the year.
 
In determining the new business contribution for UK immediate annuity business, which is interest rate sensitive, it is appropriate to use assumptions reflecting point of sale market conditions, consistent with how the business is priced. For other business within the Group, end of period economic assumptions are used.
 
Valuation movements on investments
With the exception of debt securities held by Jackson, investment gains and losses during the year (to the extent that changes in capital values do not directly match changes in liabilities) are included directly in the profit for the year and shareholders' equity as they arise.
 
The results for any covered business conceptually reflects the aggregate of the IFRS results and the movements on the additional shareholders' interest recognised on the EEV basis. Thus the start point for the calculation of the EEV results for Jackson, as for other businesses, reflects the market value movements recognised on the IFRS basis.
 
However, in determining the movements on the additional shareholders' interest, the basis for calculating the Jackson EEV result acknowledges that for debt securities backing liabilities the aggregate EEV results reflect the fact that the value of in-force business instead incorporates the discounted value of future spread earnings. This value is not affected generally by short-term market movements on securities that are broadly speaking held for the longer-term.
 
Fixed income securities backing the free surplus and required capital for Jackson are accounted for at fair value. However, consistent with the treatment applied under IFRS for Jackson securities classified as available-for-sale, movements in unrealised appreciation on these securities are accounted for in equity rather than in the income statement, as shown in the movement in shareholders' equity.
 
Cost of capital
A charge is deducted from the embedded value for the cost of capital supporting the Group's long-term business. This capital is referred to as required capital. The cost is the difference between the nominal value of the capital and the discounted value of the projected releases of this capital allowing for investment earnings (net of tax) on the capital.
 
The annual result is affected by the movement in this cost from year-to-year which comprises a charge against new business profit and generally a release in respect of the reduction in capital requirements for business in force as this runs off.
 
Where required capital is held within a with-profits long-term fund, the value placed on surplus assets in the fund is already discounted to reflect its release over time and no further adjustment is necessary in respect of required capital.
 
Financial options and guarantees
Nature of options and guarantees in Prudential's long-term business
Asian operations
Subject to local market circumstances and regulatory requirements, the guarantee features described below in respect of UK business broadly apply to similar types of participating contracts principally written in the PAC Hong Kong branch, Singapore and Malaysia. Participating products have both guaranteed and non-guaranteed elements.
 
There are also various non-participating long-term products with guarantees.  The principal guarantees are those for whole of life contracts with floor levels of policyholder benefits that accrue at rates set at inception and do not vary subsequently with market conditions.
 
US operations (Jackson)
The principal options and guarantees in Jackson are associated with the fixed annuity and variable annuity (VA) lines of business.
 
Fixed annuities provide that, at Jackson's discretion, it may reset the interest rate credited to policyholders' accounts, subject to a guaranteed minimum. The guaranteed minimum return varies from 1.0 per cent to 5.5 per cent (2010: 1.5 per cent to 5.5 per cent), depending on the particular product, jurisdiction where issued, and date of issue. At 31 December 2011, 85 per cent (2010: 83 per cent) of the account values on fixed annuities relates to policies with guarantees of 3 per cent or less. The average guarantee rate is 2.8 per cent for 2011 (2010: 2.9 per cent).
 
Fixed annuities also present a risk that policyholders will exercise their option to surrender their contracts in periods of rapidly rising interest rates, possibly requiring Jackson to liquidate assets at an inopportune time.
 
Jackson issues VA contracts where it contractually guarantees to the contract holder either: a) return of no less than total deposits made to the contract adjusted for any partial withdrawals, b) total deposits made to the contract adjusted for any partial withdrawals plus a minimum return, or c) the highest contract value on a specified anniversary date adjusted for any withdrawals following the specified contract anniversary. These guarantees include benefits that are payable at specified dates during the accumulation period (Guaranteed Minimum Withdrawal Benefit (GMWB)), as death benefits (Guaranteed Minimum Death Benefits (GMDB)) or as income benefits (Guaranteed Minimum Income Benefits (GMIB)). Jackson reinsures and hedges these risks using equity options and futures contracts. These guarantees generally protect the policyholder's value in the event of poor equity market performance.
 
Jackson also issues fixed index annuities that enable policyholders to obtain a portion of an equity-linked return while providing a guaranteed minimum return. The guaranteed minimum returns would be of a similar nature to those described above for fixed annuities.
 
UK insurance operations
The only significant financial options and guarantees in the UK insurance operations arise in the with-profits fund and SAIF.
 
With-profits products provide returns to policyholders through bonuses that are smoothed. There are two types of bonuses: annual and final. Annual bonuses are declared once a year and, once credited, are guaranteed in accordance with the terms of the particular product. Unlike annual bonuses, final bonuses are guaranteed only until the next bonus declaration. The with-profits fund also held a provision on the Pillar I Peak 2 basis of £90 million at 31 December 2011 (2010: £24 million) to honour guarantees on a small amount of guaranteed annuity option products.
 
Beyond the generic features and the provisions held in respect of guaranteed annuities described above, there are very few explicit options or guarantees of the with-profits fund such as minimum investment returns, surrender values, or annuity values at retirement and any granted have generally been at very low levels. At 31 December 2011, guarantees on certain with-profits deferred annuity business were in the money as a result of the low level of interest rates at that date.
 
The Group's main exposure to guaranteed annuity options in the UK is through SAIF and a provision on the Pillar I Peak 2 basis of £370 million (2010: £336 million) was held in SAIF at 31 December 2011 to honour the guarantees. As SAIF is a separate sub-fund of the Prudential Assurance Company long-term fund which is attributable to policyholders of the fund, the movement in the provision has no direct impact on shareholders.
 
Time value
The value of financial options and guarantees comprises two parts. One is given by a deterministic valuation on best estimate assumptions (the intrinsic value). The other part arises from the variability of economic outcomes in the future (the time value).
 
Where appropriate, a full stochastic valuation has been undertaken to determine the time value of the financial options and guarantees.
     
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations. Assumptions specific to the stochastic calculations reflect local market conditions and are based on a combination of actual market data, historic market data and an assessment of long-term economic conditions. Common principles have been adopted across the Group for the stochastic asset models, for example, separate modelling of individual asset classes but with an allowance for correlation between the various asset classes. Details of the key characteristics of each model are given in note 17(a).
 
(ii) Level of required capital
In adopting the EEV Principles, Prudential has based required capital on its internal targets for economic capital subject to it being at least the local statutory minimum requirements. Economic capital is assessed using internal models but, when applying the EEV Principles, Prudential does not take credit for the significant diversification benefits that exist within the Group. For with-profits business written in a segregated life fund, as is the case in Asia and the UK, the capital available in the fund is sufficient to meet the required capital requirements. For shareholder-backed business the following capital requirements apply:
 
 
•     Asian operations: the level of required capital has been set at the higher of local statutory requirements and the economic capital requirement;
 
•     US operations: the level of required capital has been set to an amount at least equal to 235 per cent of the risk-based capital required by the National Association of Insurance Commissioners (NAIC) at the Company Action Level (CAL); and
 
•     UK insurance operations: the capital requirements are set at the higher of Pillar I and Pillar II requirements for shareholder-backed business of UK insurance operations as a whole, which for 2011 and 2010 was Pillar I.
 
(iii) Allowance for risk and risk discount rates
Overview
Under the EEV Principles, discount rates used to determine the present value of future cash flows are set equal to risk-free rates plus a risk margin. The risk margin should reflect any non-diversifiable risk associated with the emergence of distributable earnings that is not allowed for elsewhere in the valuation. Prudential has selected a granular approach to better reflect differences in market risk inherent in each product group. The risk discount rate so derived does not reflect an overall Group market beta but instead reflects the expected volatility associated with the cash flows for each product category in the embedded value model.
 
Since financial options and guarantees are explicitly valued under the EEV methodology, discount rates under EEV are set excluding the effect of these product features.
 
The risk margin represents the aggregate of the allowance for market risk, additional allowance for credit risk where appropriate, and allowance for non-diversifiable non-market risk. No allowance is required for non-market risks where these are assumed to be fully diversifiable. The majority of non-market and non-credit risks are considered to be diversifiable.
 
Market risk allowance
The allowance for market risk represents the beta multiplied by an equity risk premium. Except for UK shareholder-backed annuity business (as explained below) such an approach has been used for all of the Group's businesses.
 
The beta of a portfolio or product measures its relative market risk. The risk discount rates reflect the market risk inherent in each product group and hence the volatility of product cash flows. These are determined by considering how the profits from each product are affected by changes in expected returns on various asset classes. By converting this into a relative rate of return it is possible to derive a product specific beta.
 
Product level betas reflect the most recent product mix to produce appropriate betas and risk discount rates for each major product grouping.
 
Additional credit risk allowance
The Group's methodology is to allow appropriately for credit risk. The allowance for total credit risk is to cover:
 
•     expected long-term defaults,
•     credit risk premium (to reflect the volatility in downgrade and default levels), and
•     short-term downgrades and defaults.
 
These allowances are initially reflected in determining best-estimate returns and through the market risk allowance described above. However, for those businesses which are largely backed by holdings of debt securities these allowances in the projected returns and market risk allowances may not be sufficient and an additional allowance may be appropriate.
 
The practical application of the allowance for credit risk varies depending upon the type of business as described below.
 
Asian operations
For Asian operations, the allowance for credit risk incorporated in the projected rates of return and the market risk allowance are sufficient. Accordingly no additional allowance for credit risk is required.
 
US business (Jackson)
For Jackson business, the allowance for long-term defaults is reflected in the Risk Margin Reserve charge which is deducted in determining the projected spread margin between the earned rate on the investments and the policyholder crediting rate.
 
The risk discount rate incorporates an additional allowance for credit risk premium and short-term down grades and defaults.  In determining this allowance a number of factors have been considered. These factors, in particular, include:
 
 
·    How much of the credit spread on debt securities represents an increased credit risk not reflected in the Risk Margin Reserve (RMR) long-term default assumptions, and how much is liquidity premium. In assessing this effect consideration has been given to a number of approaches to estimating the liquidity premium by considering recent statistical data; and
 
·    Policyholder benefits for Jackson fixed annuity business are not fixed. It is possible in adverse economic scenarios to pass on a component of credit losses to policyholders (subject to guarantee features) through lower crediting rates. Consequently, it is only necessary to allow for the balance of the credit risk in the risk discount rate.
 
After taking these and related factors into account and, based on market conditions from 2009 to 2011, the risk discount rate for general account business includes an additional allowance of 200 basis points (2010: 150 basis points) for credit risk. For VA business, the additional allowance has been set at one-fifth (equivalent to 40 basis points (2010: 30 basis points)) of the non-VA business to reflect the proportion of the VA business that is allocated to holdings of general account debt securities.  The level of the additional allowance is assessed at each reporting period to take account of prevailing credit conditions and as the business in force alters over time.
 
The level of allowance differs from that for UK annuity business for investment portfolio differences and to take account of the management actions available in adverse economic scenarios to reduce crediting rates to policyholders, subject to guarantee features of the products.
 
UK business
(1) Shareholder-backed annuity business
For Prudential's UK shareholder-backed annuity business, Prudential has used a market consistent embedded value (MCEV) approach to derive an implied risk discount rate which is then applied to the projected best estimate cash flows.
 
In the annuity MCEV calculations, the future cash flows are discounted using the swap yield curve plus an allowance for liquidity premium based on Prudential's assessment of the expected return on the assets backing the annuity liabilities after allowing for expected long-term defaults, a credit risk premium, an allowance for a 1 notch downgrade of the portfolio subject to credit risk and an allowance for short-term defaults. For the purposes of presentation in the EEV results, the results on this basis are reconfigured. Under this approach the projected earned rate of return on the debt securities held is determined after allowing for expected long-term defaults and, where necessary, an additional allowance for an element of short-term downgrades and defaults to bring the allowance in the earned rate up to best estimate levels. The allowances for credit risk premium and the remaining element of short-term downgrade and default allowances are incorporated into the risk margin included in the discount rate, as shown in note 17(a).
 
(2) With-profit fund non-profit annuity business
For UK non-profit annuity business including that written by Prudential Annuities Limited (PAL) the basis for determining the aggregate allowance for credit risk is consistent with that applied for UK shareholder-backed annuity business (as described above). The allowance for credit risk in PAL is taken into account in determining the projected cash flows to the with-profits fund, which are in turn discounted at the risk discount rate applicable to all of the projected cash flows of the fund.
 
(3) With-profit fund holdings of debt securities
The UK with-profits fund holds debt securities as part of its investment portfolio backing policyholder liabilities and unallocated surplus. The assumed earned rate for with-profit holdings of corporate bonds is defined as the risk-free rate plus an assessment of the long-term spread over gilts, net of expected long-term defaults. This approach is similar to that applied for equities and properties for which the projected earned rate is defined as the risk-free rate plus a long-term risk premium.
     
Allowance for non-diversifiable non-market risks
Finance theory cannot be used to determine the appropriate component of beta for non-diversifiable non-market risks since there is no observable risk premium associated with it that is akin to the equity risk premium. Recognising this, a pragmatic approach has been applied.
 
A base level allowance of 50 basis points is applied to cover the non-diversifiable non-market risks associated with the Group's businesses. For the Group's US business and UK business other than shareholder-backed annuity, no additional allowance is necessary. For UK shareholder-backed annuity business a further allowance of 50 basis points is used to reflect the longevity risk which is of particular relevance. For the Group's Asian operations in China, India, Indonesia, Philippines, Taiwan, Thailand and Vietnam, additional allowances are applied for emerging market risk ranging from 100 to 250 basis points.
 
(iv) Management actions
In deriving the time value of financial options and guarantees, management actions in response to emerging investment and fund solvency conditions have been modelled. Management actions encompass, but are not confined to investment allocation decisions, levels of reversionary and terminal bonuses and credited rates. Bonus rates are projected from current levels and varied in accordance with assumed management actions applying in the emerging investment and fund solvency conditions.
 
In all instances, the modelled actions are in accordance with approved local practice and therefore reflect the options actually available to management. For the PAC with-profits fund, the actions assumed are consistent with those set out in the Principles and Practices of Financial Management.
 
(v) With-profits business and the treatment of the estate
The proportion of surplus allocated to shareholders from the PAC with-profits fund has been based on the present level of 10 per cent. The value attributed to the shareholders' interest in the estate is derived by increasing final bonus rates (and related shareholder transfers) so as to exhaust the estate over the lifetime of the in-force with-profits business. In any scenarios where the total assets of the life fund are insufficient to meet policyholder claims in full, the excess cost is fully attributed to shareholders. Similar principles apply, where appropriate, for other with-profit funds of the Group's Asian operations.
 
(vi) Pension costs
The Group operates three defined benefit schemes in the UK. The largest scheme is the Prudential Staff Pension Scheme (PSPS). The other two, smaller schemes are the Scottish Amicable and M&G scheme.
 
Under IFRS the surpluses or deficits attaching to these schemes are accounted for in accordance with the provisions of IAS 19 that apply the principles of IFRIC 14, providing guidance on assessing the limit in IAS 19 on the amount of surplus in a defined benefit pension scheme that can be recognised as an asset.
 
Under the EEV basis the IAS 19 basis surpluses (to the extent not restricted under IFRIC 14) or deficits are initially allocated in the same manner. The shareholders' 10 per cent interest in the PAC with-profits fund estate is determined after inclusion of the portion of the IAS 19 basis surpluses or deficits attributable to the fund. Adjustments under EEV in respect of accounting for surpluses or deficits on the Scottish Amicable Pension Scheme are reflected as part of UK long-term business operations and for other defined benefit schemes the adjustments are reflected as part of 'Other operations', as shown in note 7.
 
Separately, the projected cash flows of in-force covered business include the cost of contributions to the defined benefit schemes for future service based on the contribution basis applying to the schemes at the time of the preparation of the results.
 
(vii) Debt capital
Core structural debt liabilities are carried at market value. As the liabilities are generally held to maturity or for the long-term, no deferred tax asset or liability has been established on the difference, compared to the IFRS carrying value. Accordingly, no deferred tax credit or charge is recorded in the results for the reporting period in respect of the mark to market value adjustment.
 
(viii) Foreign currency translation
Foreign currency profits and losses have been translated at average exchange rates for the year. Foreign currency assets and liabilities have been translated at year end rates of exchange. The purpose of translating the profits and losses at average exchange rates, notwithstanding the fact that EEV profit represents the incremental value added on a discounted cash flow basis, is to maintain consistency with the methodology applied for IFRS basis reporting.
 
(c) Accounting presentation
(i) Analysis of profit before tax
To the extent applicable, the presentation of the EEV profit for the year is consistent with the basis that the Group applies for analysis of IFRS basis profits before shareholder taxes between operating and non-operating results. Operating results reflect the underlying results including longer-term investment returns (which are determined as described in note 1(c)(ii) below) and incorporate the following:
 
 
·      new business contribution, as defined in note 1(b)(i),
 
·      unwind of discount on the value of in-force business and other expected returns, as described in note 1(c)(iv) below,
 
·      the impact of routine changes of estimates relating to non-economic assumptions, as described in note 1(c)(iii) below, and
 
·      non-economic experience variances, as described in note 1(c)(v) below.
 
Non-operating results comprise the recurrent items of short-term fluctuations in investment returns, the shareholders' share of actuarial and other gains and losses on defined benefit pension schemes, the mark to market value movements on core borrowings and the effect of changes in economic assumptions.
  
In addition, for 2010 the Company incurred costs associated with the terminated AIA transaction and the Group's holding in PruHealth was diluted. The effect of both of these items has been shown separately from operating profits based on longer-term investment returns.
 
(ii) Operating profit
For the investment element of the assets covering the net worth of long-term insurance business, investment returns are recognised in operating results at the expected long-term rate of return. These expected returns are calculated by reference to the asset mix of the portfolio. For the purpose of calculating the longer-term investment return to be included in the operating result of the PAC with-profits fund of UK operations, where assets backing the liabilities and unallocated surplus are subject to market volatility, asset values at the beginning of the reporting period are adjusted to remove the effects of short-term market movements as explained in note 1(c)(iv) below.
 
For the purpose of determining the long-term returns for debt securities of US operations for fixed annuity and other general account business, a risk margin charge is included which reflects the expected long-term rate of default based on the credit quality of the portfolio. For Jackson, interest-related realised gains and losses are amortised to the operating results over the maturity period of the sold bonds and for equity-related investments, a long-term rate of return is assumed, which reflects the aggregation of end of year risk-free rates and equity risk premium. For US variable annuity separate account business, operating profit includes the unwind of discount on the opening value of in force adjusted to reflect end of year projected rates of return with the excess or deficit of the actual return recognised within non-operating profit, together with the related hedging activity.
     
For UK annuity business, rebalancing of the asset portfolio backing the liabilities to policyholders may from time to time take place to align it more closely with the internal benchmark of credit quality that management applies. Such rebalancing will result in a change in the projected yield on the asset portfolio and the allowance for default risk. The net effect of these changes is reflected in the result for the year. In general, the effect is booked in operating results.
 
(iii) Effect of changes in operating assumptions
Operating profit includes the effect of changes to operating assumptions on the value of in force at the end of the period. For presentational purposes, the effect of change is delineated to show the effect on the opening value of in force with the experience variance being determined by reference to the end of period assumptions.
 
(iv) Unwind of discount and other expected returns
The unwind of discount and other expected returns is determined by reference to the value of in-force business, required capital and surplus assets at the start of the period as adjusted for the effect of changes in economic and operating assumptions reflected in the current period.
 
For UK insurance operations the amount included within operating results based on longer-term investment returns represents the unwind of discount on the value of in-force business at the beginning of the period (adjusted for the effect of current period assumption changes), the unwind of discount on additional value representing the shareholders' share of smoothed surplus assets retained within the PAC with-profits fund (as explained in note 1(b)(v) above), and the expected return on shareholders' assets held in other UK long-term business operations. Surplus assets retained within the PAC with-profits fund are smoothed for this purpose to remove the effects of short-term investment volatility from operating results. In the summary statement of financial position and for total profit reporting, asset values and investment returns are not smoothed.
 
(v) Operating experience variances
Operating profits include the effect of experience variances on non-economic assumptions, which are calculated with
reference to the embedded value assumptions at the end of the reporting year, such as persistency, mortality and morbidity, expenses and other factors. Further details are shown in note 17(b).
 
(vi) Pension costs
Profit before tax
Movements on the shareholders' share of surpluses (to the extent not restricted by IFRIC 14) and deficits of the Group's defined benefit pension schemes adjusted for contributions paid in the year are recorded within the income statement. Consistent with the basis of distribution of bonuses and the treatment of the estate described in note 1(b)(iv) and (v), the shareholders' share incorporates 10 per cent of the proportion of the financial position attributable to the PAC with-profits fund. The financial position is determined by applying the requirements of IAS 19.
 
Actuarial and other gains and losses
For pension schemes in which the IAS 19 position reflects the difference between the assets and liabilities of the scheme, actuarial and other gains and losses comprise:
 
 
•     the difference between actual and expected return on the scheme assets,
 
•     experience gains and losses on scheme liabilities,
 
•     the impact of altered economic and other assumptions on the discounted value of scheme liabilities, and
 
•     for pension schemes where the IAS 19 position reflects a deficit funding obligation, actuarial and other gains and losses includes the movement in estimates of deficit funding requirements.
 
 
These items are recorded in the income statement but, consistent with the IFRS basis of presentation, are excluded from operating results based on longer-term investment returns.
 
(vii) Effect of changes in economic assumptions
Movements in the value of in-force business at the beginning of the period caused by changes in economic assumptions, net of the related change in the time value of cost of option and guarantees, are recorded in non-operating results.
 
(viii) Taxation
The profit for the year for covered business is in most cases calculated initially at the post-tax level. The post-tax profit for covered business is then grossed up for presentation purposes at the rates of tax applicable to the countries and periods concerned. In the UK the rate applied for 2011 is 25 per cent (2010: 27 per cent). For Jackson, the US federal tax rate of 35 per cent is applied to gross up movements on the value of in-force business. The overall tax rate includes the impact of tax effects determined on a local regulatory basis. For Asia, similar principles apply subject to the availability of taxable profits. Tax payments and receipts included in the projected cash flows to determine the value of in force business are calculated using rates that have been substantively enacted by the end of the reporting period. Possible future changes of rate are not anticipated.
 
(ix) Inter-company arrangements
The EEV results for covered business incorporate the effect of the reinsurance arrangement of non-profit immediate pension annuity liabilities of SAIF (which is not covered business) to PRIL. In addition, the analysis of free surplus and value of in-force business takes account of the impact of contingent loan arrangements between Group companies.
 
(x) Foreign exchange rates
Foreign currency results have been translated as discussed in note 1(b)(viii), for which the principal exchange rates are as follows:
 
 
 
Local currency: £
Closing rate at
 31 Dec 2011
Average rate
for 2011
Closing rate at
31 Dec 2010 
Average rate
for 2010
Opening rate at
1 Jan 2010 
China
9.78 
10.37 
10.32 
10.46 
11.02 
Hong Kong
12.07 
12.48 
12.17 
12.01 
12.52 
India
82.53 
74.80 
70.01 
70.66 
75.15 
Indonesia
14,091.80 
14,049.41 
14,106.51 
14,033.41 
15,171.52 
Korea
1,790.32 
1,775.98 
 1,776.86 
 1,786.23 
1,880.45 
Malaysia
4.93 
4.90 
4.83 
4.97 
5.53 
Singapore
2.02 
2.02 
2.01 
2.11 
2.27 
Taiwan
47.06 
47.12 
45.65 
48.65 
51.65 
Vietnam
32,688.16 
33,139.22 
 30,526.26 
 29,587.63 
29,832.74 
US
1.55 
1.60 
1.57 
1.55 
1.61 
 
2 Analysis of new business contributionnote (iv)
 
 
 
   
2011 
       
Annual premium and contribution equivalents (APE)
Present value of new business premiums (PVNBP)
Pre-tax new business contribution
New business margin
   
New business premiums
note (i)
   
Single 
Regular 
(APE)
(PVNBP)
       
note (i) 
note (i) 
notes (ii),(iii) 
    
   
£m 
£m 
£m 
£m 
£m 
% 
% 
Asian operations
 1,456 
 1,514 
 1,660 
 8,910 
 1,076 
65 
12.1 
US operations
 12,562 
 19 
 1,275 
 12,720 
 815 
64 
6.4 
UK insurance operationsnote (vii)
 4,871 
 259 
 746 
 6,111 
 260 
35 
4.3 
Total
  
 18,889 
 1,792 
 3,681 
 27,741 
 2,151 
58 
7.8 
                 
                 
   
2010 
   
New business premiums
Annual   premium and contribution equivalents (APE)
Present value of new business premiums (PVNBP)
Pre-tax new business contribution
New business margin
note (i)
   
Single 
Regular 
(APE)
(PVNBP)
       
note (i) 
note (i) 
notes (ii),(iii) 
    
   
£m 
£m 
£m 
£m 
£m 
% 
% 
Asian operationsnotes (v),(vi)
1,104 
1,391 
1,501 
7,493 
902 
60 
12.0 
US operations
11,417 
22 
1,164 
11,572 
761 
65 
6.6 
UK insurance operationsnote (vii)
5,656 
254 
820 
6,842 
365 
45 
5.3 
Total
  
18,177 
1,667 
3,485 
25,907 
2,028 
58 
7.8 
 
 
   
New business margin (APE %)
 
   
2011 
2010 
Asian operations:note (v)
    
 
China
46 
47 
 
Hong Kong
66 
74 
 
India
20 
20 
 
Indonesia
87 
75 
 
Korea
43 
31 
 
Taiwan
19 
13 
 
Other
76 
79 
Weighted average for all Asian operations
65 
60 
 
Notes
 
(i)      New business margins are shown on two bases, namely the margins by reference to Annual Premium Equivalents (APE) and the Present Value of New Business Premiums (PVNBP) and are calculated as the ratio of the value of new business profit to APE and PVNBP. APE are calculated as the aggregate of regular new business amounts and one-tenth of single new business amounts. PVNBP are calculated as equalling single premiums plus the present value of expected premiums of new regular premium business, allowing for lapses and other assumptions made in determining the EEV new business contribution.
 
(ii)     In determining the EEV basis value of new business, premiums are included in projected cash flows on the same basis of distinguishing annual and single premium business as set out for statutory basis reporting.
 
(iii)    New business contributions represent profits determined by applying operating assumptions as at the end of the year. In general, the use of point of sale or end of period economic assumptions is not significant in determining the new business contribution for different types of business and across financial reporting periods. However, to obtain proper measurement of the new business contribution for business which is interest rate sensitive, it is appropriate to use assumptions reflecting point of sale market conditions, consistent with how the business was priced. In practice, the only area within the Group where this has a material effect is for UK shareholder-backed annuity business. For other business within the Group end of period economic assumptions are used.
 
(iv)    The amounts shown in the tables are translated at average exchange rates for the year.
 
(v)     The tables for 2010 exclude new business sales and contributions for Japanese insurance operations in which the Company ceased selling new business from 15 February 2010.
 
(vi)    The new business contribution in 2010 of £902 million for Asian operations includes a benefit of around £5 million arising from the application of the 'active' basis of economic assumption setting rather than the previously applied basis of an assessment of longer-term economic conditions, as described in note 17(a)(v).
 
(vii)   The new business margin for UK operations for 2010 of 45 per cent reflects the signing of bulk annuity buy-in insurance agreements with an APE of £93 million and new business profit of £106 million. In 2011 the new business margin of 35 per cent includes bulk annuity agreements with an APE of £33 million and new business profit of £28 million.
 
3 Operating profit from business in force
 
 
Group Summary
 
 
 
 
2011 
 
Asian operations
US
operations
UK
insurance
operations
Total 
 
note (i)
note (ii)
note (iii)
  
 
£m
£m
£m
£m
Unwind of discount and other expected returns
613 
349 
485 
1,447 
Effect of change in operating assumptions
10 
14 
79 
103 
Experience variances and other items
65 
253 
29 
347 
Total
688 
616 
593 
1,897 
         
 
2010 
 
Asian
operations
US
operations
UK
insurance
operations
Total 
 
note (i)
note (ii)
note (iii)
  
 
£m
£m
£m
£m
Unwind of discount and other expected returns
573 
369 
550 
1,492 
Effect of change in operating assumptions
(23)
3 
(3)
(23)
Experience variances and other items
(1)
325 
24 
348 
Total
549 
697 
571 
1,817 
 
Notes
Analysis by business unit
(i)   Asian operations
 
     
2011 
2010 
       
note (j)
     
£m 
£m 
 
Unwind of discount and other expected returnsnote (a)
613 
573 
 
Effect of change in operating assumptions:
    
   
Mortality and morbiditynote (b)
126 
89 
   
Expensenote (c)
11 
(62)
   
Persistency and withdrawalsnote (d)
(140)
(75)
   
Othernote (e)
13 
25 
     
10 
(23)
 
Experience variance and other items:
    
   
Mortality and morbiditynote (f)
58 
45 
   
Expensenote (g)
(31)
(39)
   
Persistency and withdrawalsnote (h)
10 
(48)
   
Other note (i)
28 
41 
     
65 
(1)
 
Total Asian operations
688 
549 
 
Notes
 
(a)    The increase in unwind of discount and other expected returns to £613 million in 2011 from £573 million in 2010 mainly arises from the growth in the opening value of the in-force book, partially offset by the effect of the reduction in interest rates.
       (b)   The credit of £126 million in 2011 for mortality and morbidity assumption changes arises as follows:
    
     
2011 
     
£m
   
Malaysianote (1)
69 
   
Indonesianote (2)
33 
   
Singapore
19 
   
Other
5 
     
126 
 
 
(1)   The credit in Malaysia of £69 million relates to revised mortality and morbidity assumptions, reflecting recent experience.
 
(2)   The credit in Indonesia of £33 million represents the effect of revised morbidity assumptions of £48 million, the revision of reinsurance rates of £8 million, offset by modelling enhancements for the cost of reinsurance of £(23) million.
 
The credit of £89 million in 2010 for mortality and morbidity assumption changes mainly arose in Indonesia of £72 million comprising £36 million for relaxation of morbidity assumptions and £36 million to reflect recent experience in relation to protection benefits provided by unit-linked policies.
 
(c)    The overall credit of £11 million in 2011 for expense assumption changes mainly arises from altered assumptions for maintenance expenses, reflecting recent experience, principally in Singapore of £34 million and Indonesia of £11 million, partly offset by a charge in India of £(30) million. 
 
        The charge of £(62) million in 2010 for expense assumption changes includes a charge in Korea of £(40) million to reflect higher policy maintenance costs and a charge of £(16) million in Malaysia relating to altered maintenance expense assumptions.
 
(d)   The charge of £(140) million in 2011 for persistency and withdrawals assumption changes arises as follows:
 
     
2011 
     
£m 
   
Malaysianote (1)
(106)
   
Indianote (2)
(21)
   
Indonesia
(13)
   
Singapore
(4)
   
Other
4 
     
(140)
 
 
(1) The charge of £(106) million in Malaysia includes £(108) million for the effect of strengthening partial withdrawal assumptions on PruSaver product riders to reflect recent experience. Policyholders' pattern and frequency of withdrawals from this savings rider is different from that of the underlying "host" contract, where both persistency and premium payment experience remains in line with assumptions.
 
(2) The charge in India of £(21) million mainly reflects lower persistency assumptions for paid-up policies for unit linked business.
 
 
The charge of £(75) million for 2010 for the effect of changes in persistency and withdrawals assumptions mainly arises in Indonesia of £(33) million, Malaysia of £(26) million and India of £(24) million partly offset by a credit in Hong Kong of £16 million. The charge in Indonesia of £(33) million primarily relates to Shariah and single premium policies for which lower renewal rates had been experienced. The charge in Malaysia of £(26) million reflects altered premium holiday and other lapse assumptions and the charge in India of £(24) million represents changes in persistency assumptions on linked business.
 
(e)   The credit of £13 million in 2011 for other operating assumptions principally represents the combined effect of a favourable change in assumed asset management margins, a reduction in investment expenses for Indonesia resulting from a growth in the asset portfolio, a decrease in policyholder bonuses in the Philippines, partly offset by the effect of altered profit sharing arrangements in relation to participating business in Vietnam.
 
(f)    The favourable effect of mortality and morbidity experience in 2011 of £58 million and in 2010 of £45 million reflects better than expected experience, principally arising in Hong Kong, Indonesia, Singapore and Malaysia.
 
(g)    The negative expense experience variance of £(31) million in 2011 (2010: £(39) million) comprises a charge of £(26) million (2010: £(18) million) for expense overruns for operations which are at a relatively early stage of development, for which actual expenses are in excess of those factored into the product pricing, together with £(6) million (2010: £(9) million) in Taiwan and £1 million (2010: £(12) million) of variance for other operations.
 
(h)   The positive persistency and withdrawals experience variance of £10 million in 2011 reflects a combination of favourable experience in Hong Kong and Indonesia, partially offset by individually small negative variances in other territories.
The negative persistency and withdrawals experience variance of £(48) million in 2010 mainly arises in India of £(27) million relating to higher paid-ups and surrenders on unit-linked business and in Malaysia of £(26) million for higher partial withdrawals on unit-linked business as customers sought to monetise a proportion of their funds following two years of exceptional returns.
 
(i)    The credit of £28 million in 2011 for other experience and other items primarily arises in Indonesia of £24 million. The credit of £41 million in 2010 includes a credit of £24 million arising in Indonesia for the impact of additional riders being added to in-force policies during the year, funded from the policyholder unit-linked account balances.
 
(j)    The in-force operating profit for 2010 of £549 million reflects the effect of setting economic assumptions on an 'active' basis rather than the previously applied 'passive' basis as described in note 17(a)(v), the impact of which was to lower in-force operating profits in 2010 by £(58) million, principally for altered unwind of discount. 
 
 
(ii)  US operations  
 
     
2011 
2010 
     
£m 
£m 
 
Unwind of discount and other expected returnsnote (a)
349 
369 
 
Effect of changes in operating assumptions:
    
   
Persistencynote (b)
29 
4 
   
Variable Annuity (VA) feesnote (c)
24 
27 
   
Mortalitynote (d)
(36)
10 
   
Othernote (e)
(3)
(38)
     
14 
3 
 
Experience variances and other items:
    
   
Spread experience variancenote (f)
152 
158 
   
Amortisation of interest-related realised gains and lossesnote (g)
84 
82 
   
Othernote (h)
17 
85 
     
253 
325 
 
Total US operations
616 
697 
 
      Notes
 
(a)  The decrease in unwind of discount and other expected returns from £369 million for 2010 to £349 million for 2011 mainly reflects lower unwind of discount driven by the reduction in the 10-year US treasury rate, partly offset by an increase in opening value of in-force business.
 
(b)  The credit of £29 million for the effect of changes in persistency assumptions in 2011 arises on variable annuity business of a credit of £15 million and £14 million on other business. The credit of £15 million for VA business represents a credit of £32 million to reflect a decrease in lapse rates for selected product and policy duration combinations, partially offset by a charge of £(17) million to increase partial withdrawal rates in line with experience. The credit of £14 million for other business reflects updated persistency assumptions for life and fixed annuity business.
 
(c) The effect of the change of assumption for VA fees represents the capitalised value of the change in the projected level of policyholder advisory fees, which vary according to the size and mix of VA funds. The credit of £24 million for 2011 (2010: £27 million) reflects an increase in the projected level of fees paid by policyholders, according to the current fund size and mix.
 
(d)  The charge of £(36) million for 2011 for updated mortality assumptions primarily arises on variable annuity business to reflect recent mortality experience. The credit of £10 million for 2010 represents a credit of £29 million for business other than variable annuity, reflecting recent experience, partially offset by a negative effect on variable annuity business of £(19) million for a change in the modelling of mortality rates.
 
(e)  The charge of £(38) million for other operating assumption changes in 2010 includes the net effect of a number of items including a charge of £(19) million for the altered projection of life reserves run-off. 
 
(f)  The spread assumption for Jackson is determined on a longer-term basis, net of provision for defaults. The spread experience variance in 2011 of £152 million (2010: £158 million) includes the positive effect of transactions undertaken in 2010 and 2011 to more closely match the overall asset and liability duration.
 
(g)  The amortisation of interest-related gains and losses reflects the same treatment applied to the supplementary analysis of IFRS profit. When bonds that are neither impaired nor deteriorating are sold and reinvested there will be a consequent change in the investment yield. The realised gain or loss is amortised into the result over the period when the bonds would have otherwise matured to better reflect the long-term returns included in operating profits.      
 
(h)  Other experience variances and other items arise as follows:
 
 
     
2011 
2010 
     
£m
£m
   
Mortality experience variancenote (1)
(6)
21 
   
Expense experience variancenote (2)
12 
32 
   
Persistency experience variancenote (3)
21 
23 
   
Other  
(10)
9 
     
17 
85 
         
 
 
(1)   The negative mortality experience variance of £(6) million in 2011 includes a provision of £(16) million in respect of unclaimed property for deceased policyholders.  The positive mortality experience variance of £21 million in 2010 primarily relates to life products.
 
(2)   The positive expense experience variances of £12 million in 2011 and £32 million in 2010 primarily represent favourable experience variance relating to marketing expenses.
 
(3)   The positive persistency experience variance of £21 million in 2011 mainly arises on annuity business and in 2010 the favourable experience variance of £23 million primarily arises on annuity and institutional business.
 
 
 
 
(iii)    UK insurance operations     
 
       
2011 
2010 
       
£m 
£m 
 
Unwind of discount and other expected returnsnote (a)
485 
550 
 
Effect of change in UK corporate tax ratenote (b)
79 
41 
 
Updated mortality assumptions, net of release of marginsnote (c)
- 
(40)
 
Other itemsnote (d)
29 
20 
 
Total UK insurance operations
593 
571 
 
      Notes
 
(a)    The decrease in unwind of discount and other expected returns from £550 million for 2010 to £485 million for 2011 mainly arises from lower unwind on with-profits business, reflecting a decrease in both the risk discount rate and opening in-force value (as adjusted for the effects of changes in operating and economic assumptions).
 
(b)   In 2011 a change to reduce the UK corporate tax rate to 25 per cent with effect from 1 April 2012 was enacted. The effect of the change in tax rate of £79 million in 2011 represents the pre-tax benefit of the reduction in tax rate from 27 per cent to 25 per cent, arising from the increase in the present value of the post-tax projected cash flows of the in-force business, grossed up for notional tax. The effect of the change in tax rate of £41 million for 2010 represents the pre-tax benefit of the reduction in the tax rate from 28 per cent to 27 per cent.
 
(c)   In 2010 the Continuous Mortality Investigation (CMI) model and Core Projection parameters were reviewed and a custom parameterisation of the CMI model was made where some aspects of the pattern of convergence from current rates of improvements to long-term rates of improvement were altered. The assumption change shown above for 2010 of a charge of £(40) million represents the effect of the implementation of the custom parameterisation on the opening value of in-force business at 1 January 2010, offset by the effects of other mortality assumption changes and the release of margins on the base mortality assumptions.
 
(d)   Other items of £29 million for 2011 includes £45 million for the effects of annuity portfolio rebalancing.  In 2010, other items of £20 million includes a credit of £37 million for changes in operating expense assumptions relating to renewal expense assumptions on shareholder-backed annuity business.
 
4 Costs of terminated AIA transaction in 2010
 
In 2010, pre-tax costs of £377 million (post tax £284 million) were incurred in relation to the proposed, and subsequently terminated transaction, to purchase AIA Group Limited and related rights issue.
 
5 Short-term fluctuations in investment returns
 
Short-term fluctuations in investment returns, net of the related change in the time value of cost of options and guarantees, arise as follows:
 
 
Group Summary
    
   
2011 
2010 
   
   £m 
£m 
Insurance operations:
    
 
Asianote (i)
(155)
287 
 
USnote (ii)
(491)
(678)
 
UKnote (iii)
(141)
336 
   
(787)
(55)
Other operationsnote (iv)
(120)
25 
Total
(907)
(30)
 
Notes
Analysis by business unit
(i)  Asian operations
For 2011, short-term fluctuations in investment returns in Asian operations of £(155) million are driven by lower equity markets reducing future expected fee income, mainly arising in Singapore £(105) million and Korea £(22) million. The 2011 short-term fluctuations in investment returns also include £(28) million of adverse variance arising in other territories. This principally comprises fluctuations arising
in India of £(53) million reflecting lower equity market returns, in Vietnam of £(33) million for unrealised losses on bonds and equities and Taiwan of £(30) million for losses on bonds and CDOs, partially offset by a credit in Hong Kong of £96 million primarily relating to positive returns on bonds backing participating business.
 
For 2010, short-term fluctuations in investment returns in Asian operations of £287 million primarily reflect the favourable performance in equity markets across the territories, primarily arising in Indonesia £55 million, Hong Kong £51 million, Taiwan £40 million, Malaysia £37 million and Singapore £16 million. Also included for 2010 is an unrealised gain of £30 million on the Group's 8.66 per cent stake in China Life Insurance Company of Taiwan, which at 31 December 2010 was valued at £100 million.
 
 
(ii)
US operations
    
 
The short-term fluctuations in investment returns for US operations comprise the following items:
         
2011 
2010 
         
£m 
£m 
 
Debt securities investment return related experiencenote (a)
(74)
(351)
 
Investment return related impact due primarily to changed expectation of profits on in-force  
    
   
variable annuity business in future periods based on current period equity returns, net of related hedging activity for equity related productsnote (b)
(418)
(332)
 
Actual less long-term return on equity based investments and other items
1 
5 
 
Total Jackson
(491)
(678)
 
 
Notes
 
(a)  The charge relating to fixed income securities comprises the following elements:
 
-    the excess of actual realised losses over the amortisation of interest related realised losses recorded in the profit and loss account,
 
-    credit loss experience (versus the longer-term assumption), and
 
-    the impact of de-risking activities within the portfolio, which accounts for the majority of the 2010 charge.
 
(b)  This item reflects the net the impact of:
 
(1)  variances in projected future fees arising from the effect of market fluctuations on the growth in separate account asset values in the current reporting period, and
 
(2)  related hedging activity.
 
In 2011 there was a negative 0.5 per cent rate of return for the variable annuity separate account assets. This compared with an assumed longer-term rate of return of 5.4 per cent. Consequently the asset values, and therefore projected future fees at 31 December 2011, were lower than assumed. As a consequence of this lower level of return, net of the impact of relating hedging effects, there was a short-term fluctuation of £(418) million.
In 2010 there was a 14.5 per cent return which compared with an assumed longer-term rate of return of 6.8 per cent. However, despite this excess return, there was an overall charge of £(332) million which arose from the effects of related hedging activity.
 
 
(iii)
UK insurance operations
    
 
The short-term fluctuations in investment returns for UK insurance operations represents:
    
   
2011 
2010 
   
£m 
£m 
 
With-profitsnote (a)
(201)
218 
 
Shareholder-backed annuitynote (b)
56 
84 
 
Unit-linked and othernote (c)
4 
34 
   
(141)
336 
 
 
 
Notes
 
(a)  For with-profits business the amounts reflect the excess (deficit) of the actual investment return on the investments of the PAC with-profits fund (covering policyholder liabilities and unallocated surplus) against the assumed long-term rate for the year. For 2011 the charge of £(201) million reflects the actual investment return of 3.2 per cent against the assumed long-term rate of 5.1 per cent, primarily reflecting the fall in equity markets and widening of corporate bond credit spreads, partially offset by the increase in asset values as a result of the reduction in bond yields. For 2010 the credit of £218 million reflects the actual investment return of 12.0 per cent against the assumed long-term rate of 6.7 per cent.
 
(b)  Short-term fluctuations in investment returns for shareholder-backed annuity business comprise (1) gains on surplus assets reflecting reductions in corporate bond and gilt yields in 2011 and 2010 and (2) the effect of mismatching for assets and liabilities of different durations and other short-term fluctuations in investment returns.
 
(c)  The short-term fluctuations in investment returns for unit-linked business represents the increase in capitalised value of future fees arising from the positive movements in market values experienced during the year.
 
 
 
(iv)   Other operations
 
      Short-term fluctuations in investment returns for other operations in 2011 of £(120) million (2010: £25 million) represent unrealised value movements on investments, principally on centrally held swaps to manage foreign exchange and certain macro-economic exposures of the Group.
 
6 Effect of changes in economic assumptions
 
The effects of changes in economic assumptions for in-force business, net of the related change in the time value of cost of options and guarantees, included within profit before tax (including actual investment returns) arise as follows:
 
 
Group Summary
    
 
2011 
2010 
 
£m 
£m 
Asian operationsnote (i)
279 
(71)
US operationsnote (ii)
(144)
(1)
UK insurance operationsnote (iii)
(293)
62 
Total
(158)
(10)
 
Notes
Analysis by business unit
(i)   Asian operations
The effect of changes in economic assumptions for Asian operations in 2011 of a credit of £279 million principally arises in Singapore £160 million, Malaysia £97 million and Indonesia £94 million, primarily reflecting the positive impact of discounting health and protection profits at lower rates, driven by the decrease in risk-free rates as shown in note 17(a). There is a partial offset arising in Hong Kong of £(57) million, primarily reflecting the reduction in fund earned rates for  participating business.
 
For 2010, the effect of changes in economic assumptions in Asian operations of £(71) million primarily represents the effect of de-risking certain asset portfolios in Hong Kong and Singapore totalling £(73) million, together with the effects of routine adjustments for changes in economic factors and the effect of altering the basis of setting economic assumptions to the 'active' basis as described in note 17(a)(v).
 
(ii)  US operations
The effect of changes in economic assumptions for US operations reflects the following:
 
     
2011 
2010 
     
£m 
£m 
 
Effect of changes in 10-year treasury rates, beta and equity risk premium:note (a)
    
   
Fixed annuity and other general account business  
282 
111 
   
Variable Annuity (VA) business
(333)
(112)
 
Increase in risk margin allowance for credit risknote (b)
(93)
- 
     
(144)
(1)
 
 
Notes
 
(a)  For Jackson, the charge for the effect of changes in economic assumptions represents the aggregate of the effects of changes to projected returns and the risk discount rate. The risk discount rate, as discussed in note 1(b)(iii), represents the aggregate of the risk-free rate and margin for market risk, credit risk and non-diversifiable non-market risk.
 
      For fixed annuity and other general account business the effect of changes to the risk-free rate, which is defined as the 10-year treasury rate, is reflected in the risk discount rate. This discount rate is in turn applied to projected cash flows which principally reflect projected spread, which is largely insensitive to changes in the risk-free rate. Secondary effects on the cash flows also result from changes to assumed future yield and resulting policyholder behaviour.  For VA business, changes to the risk-free rate are also reflected in determining the risk discount rate. However, the projected cash flows are also reassessed for altered investment returns on the underlying separate account assets from which fees are charged. For 2011, the effect of these changes resulted in an overall credit for fixed annuity and other general account business of £282 million (2010: £111 million) and a charge for VA business of £(333) million (2010: £(112) million) reflecting the reduction of 1.4 per cent (2010: a reduction of 0.6 per cent) in the risk-free rate (as shown in note 17(a)).
 
(b)  For 2011 the effect of £(93) million for the increase in the risk margin allowance within the risk discount rate for credit risk represents 50 basis points increase in the risk discount rate for spread business (from 150 basis points in 2010 to 200 basis points in 2011), and 10 basis points for VA business (from 30 basis points in 2010 to 40 basis points in 2011), representing the proportion of business invested in the general account, as described in note 1(b)(iii).
       
(iii)    UK insurance operations
The effect of changes in economic assumptions of a charge of £(293) million for UK insurance operations for 2011 comprises the effect of:
 
     
2011 
2010 
     
Shareholder-backed annuity business
With-profits and other business
Total
Shareholder-
backed
annuity
business
With-profits
and other business
Total
     
note (a)
note (b)
  
note (a)
note (b)
  
     
£m
£m
£m
£m
£m
£m
 
Effect of changes in expected
            
   
long-term rates of return
58 
(1,113)
(1,055)
(102)
(80)
(182)
 
Effect of changes in risk discount rates
240 
627 
867 
55 
183 
238 
 
Other changes
(20)
(85)
(105)
(6)
12 
6 
   
278 
(571)
(293)
(53)
115 
62 
 
 
 
Notes
 
(a)  For shareholder-backed annuity business the overall effect of changes in expected long-term rates of return and risk discount rates for the years shown above reflect the combined effects of the changes in assumptions which incorporate a default allowance for both best estimate defaults and in respect of the additional credit risk provisions, as shown in note 17(a).
 
(b)  For with-profits and other business the charge in 2011 of £(1,113) million for the effect of changes in expected long-term rates of return arises from the reduction in fund earned rates as shown in note 17(a), driven by the (1.5) per cent decrease in gilt rates and reduction in additional returns assumed on corporate bonds, reflecting changes in asset mix. The credit in 2011 of £627 million for the effect of changes in risk discount rates reflects the (1.35) per cent reduction in the risk discount rate as shown in note 17(a), driven by the (1.5) per cent decrease in gilt rates, partly offset by the impact of an increase in beta for with-profits business.
 
7 Shareholders' equity (excluding non-controlling interests) - segmental analysis
 
 
       
2011 
2010 
     
Note
£m 
£m 
Asian operations
      
Long-term business:  
      
 
Net assets of operations - EEV basis shareholders' equitynote (iii)
  
8,510 
7,445 
 
Acquired goodwillnote (i)
  
235 
236 
       
8,745 
7,681 
Eastspring Investments:note (i)
      
 
Net assets of operations
  
211 
197 
 
Acquired goodwill
  
61 
61 
       
272 
258 
       
9,017 
7,939 
US operations
      
Jackson - EEV basis shareholders' equity (net of surplus note borrowings of £177
      
 
million (2010: £172 million))
  
5,082 
4,799 
Broker-dealer and asset management operationsnote (i)
      
 
Net assets of operations
  
113 
106 
 
Acquired goodwill
  
16 
16 
       
129 
122 
       
5,211 
4,921 
UK operations
      
Insurance operations:
      
 
Long-term business operations:
      
   
Smoothed shareholders' equity
  
6,097 
5,911 
   
Actual shareholders' equity less smoothed shareholders' equity
  
(39)
59 
   
EEV basis shareholders' equity
  
6,058 
5,970 
 
Othernote (i)
  
29 
33 
       
6,087 
6,003 
M&G:note (i)
      
 
Net assets of operations
  
229 
254 
 
Acquired goodwill
  
1,153 
1,153 
       
1,382 
1,407 
       
7,469 
7,410 
Other operations
      
Holding company net borrowings at market value
9
(2,188)
(2,212)
Other net assets note (i)
  
128 
149 
       
(2,060)
(2,063)
Total
  
19,637 
18,207 
     
 
2011 
2010 
 
Statutory
IFRS basis
shareholders'
equity
Additional
retained profit
on an EEV
basis
EEV basis
share-
holders'
equity
Statutory
IFRS basis
shareholders'
equity
Additional
retained profit
on an EEV
basis
EEV basis
share-
holders'
equity
Representing:
£m
£m
£m
£m
£m
£m
Asian operations
2,349 
6,396 
8,745 
2,149 
5,532 
7,681 
US operations
4,271 
811 
5,082 
3,815 
984 
4,799 
UK insurance operations
2,552 
3,506 
6,058 
2,115 
3,855 
5,970 
Total long-term business operations
9,172 
10,713 
19,885 
8,079 
10,371 
18,450 
Other operationsnote (ii)
(55)
(193)
(248)
(48)
(195)
(243)
Group total
9,117 
10,520 
19,637 
8,031 
10,176 
18,207 
                       
 
Notes
 
(i)  With the exception of the share of the Prudential Staff Pension Scheme (PSPS) deficit (as explained below), the amounts shown for net assets of non-covered business, together with acquired goodwill, have been determined on the statutory IFRS basis.
 
     The share of the PSPS deficit attributable to the PAC with-profits fund is included in 'Other operations' net assets. The overall pension scheme deficit, net of tax, attributable to shareholders relating to PSPS is determined as shown below:
 
     
2011 
2010 
     
£m 
£m 
 
IFRS basis deficit (relating to shareholder-backed operations)
(5)
(10)
 
Additional EEV deficit (relating to shareholders' 10 per cent share of the IFRS basis
    
   
deficit attributable to the PAC with-profits fund)
(1)
(3)
 
EEV basis
(6)
(13)
 
 
 
(ii)  The additional retained profit on an EEV basis for Other operations primarily represents the mark to market value difference on holding company net borrowings of a charge of £(187) million (2010: £(177) million), as shown in note 9.
 
(iii) The EEV basis shareholders' equity for Asian long-term business for 2010 of £7,445 million includes the £(39) million effect of moving from a passive to an active basis of economic assumption setting as described in note 17(a)(v).
 
8 Analysis of movement in free surplus
 
Free surplus is the excess of the net worth over the capital required to support the covered business. Where appropriate, adjustments are made to the regulatory basis net worth from the local regulatory basis so as to include backing assets movements at fair value rather than cost so as to comply with the EEV Principles. Prudential has based required capital on its internal targets for economic capital subject to it being at least the local statutory minimum requirements, as described in note 1(b)(ii).
 
 
     
   
2011 
       
 Long-term business
Asset management and UK general insurance commission
Free surplus of long-term business, asset management and UK general insurance commission
       
note 14
note (ii)
  
Long-term business and asset management operationsnote (i)
£m
£m
£m
Underlying movement:
      
 
New business
(553)
- 
(553)
 
Business in force:
      
   
Expected in-force cash flows (including expected return on net assets)
1,972 
363 
2,335 
   
Effects of changes in operating assumptions, operating experience
      
     
variances and other operating items
168 
- 
168 
   
RPI to CPI inflation measure change on defined benefit pension schemes
20 
13 
33 
       
1,607 
376 
1,983 
Changes in non-operating itemsnote (iii)
(507)
(24)
(531)
       
1,100 
352 
1,452 
Net cash flows to parent companynote (iv)
(829)
(276)
(1,105)
Exchange movements, timing differences and other itemsnote (v)
(180)
(84)
(264)
Net movement in free surplus
91 
(8)
83 
Balance at 1 January 2011
2,748 
590 
3,338 
Balance at 31 December 2011
2,839 
582 
3,421 
Representing:
      
 
Asian operations
1,067 
211 
1,278 
 
US operations
1,220 
113 
1,333 
 
UK operations
552 
258 
810 
       
2,839 
582 
3,421 
1 January 2011
      
Representing:
      
 
Asian operations
1,045 
197 
1,242 
 
US operations
1,163 
106 
1,269 
 
UK operations
540 
287 
827 
       
2,748 
590 
3,338 
 
Notes
 
(i)    All figures are shown net of tax.
 
(ii)   For the purposes of this analysis, free surplus for asset management operations and the UK general insurance commission is taken to be IFRS basis shareholders' equity as shown in note 7.
 
(iii)  Changes in non-operating items
 
This represents short-term fluctuations in investment returns, the shareholders' share of actuarial and other gains and losses on defined benefit pension schemes and the effect of changes in economic assumptions for long-term business operations.
 
Short-term fluctuations in investment returns primarily reflect temporary market movements on the portfolio of investments held by the Group's shareholder-backed operations.
 
(iv)  Net cash flows to parent company for long-term business operations reflect the flows as included in the holding company cash flow at transaction rates.
 
(v)   Exchange movements, timing differences and other items represent:
 
 
     
2011 
     
Long-term business
Asset management and UK general insurance commission
Total
     
£m
£m
£m
 
Exchange movementsnote 14
(15)
(2)
(17)
 
Mark to market value movements on Jackson assets backing surplus and
      
   
 required capitalnote 14
62 
- 
62 
 
Othernote (vi)
(227)
(82)
(309)
   
(180)
(84)
(264)
 
 
(vi) Other primarily reflects the effect of repayment of contingent loan funding, as shown in note 14(ii), together with timing differences, intra-group loans and other non-cash items.
 
9 Net core structural borrowings of shareholder-financed operations
 
 
 
   
2011 
2010 
   
IFRS basis
Mark to
market
value
adjustment
EEV
basis at
market
value
IFRS
basis
Mark to
market
value
adjustment
EEV
basis at
market
value
     
note (ii)
    
note (ii)
  
   
£m
£m
£m
£m
£m
£m
Holding company* cash and  
            
 
short-term investments
(1,200)
- 
(1,200)
(1,232)
- 
(1,232)
Core structural borrowings -  
            
 
central fundsnote (i)
3,201 
187 
3,388 
3,267 
177 
3,444 
Holding company net borrowings
2,001 
187 
2,188 
2,035 
177 
2,212 
Core structural borrowings - Prudential Capitalnote (iii)
250 
- 
250 
250 
- 
250 
Core structural borrowings - Jackson  
160 
17 
177 
159 
13 
172 
Net core structural borrowings of  
            
 
shareholder-financed operations
2,411 
204 
2,615 
2,444 
190 
2,634 
* Including central finance subsidiaries.  
            
 
 
Notes
    
(i)
EEV basis holding company borrowings comprise:
    
   
2011 
2010 
   
£m 
£m 
 
Perpetual subordinated capital securities (Innovative Tier 1)
1,813 
1,491 
 
Subordinated debt (Lower Tier 2)
949 
1,372 
 
Senior debt
626 
581 
   
3,388 
3,444 
 
In January 2011, the Company issued US$550 million perpetual subordinated capital securities which has been used to finance the repayment of the €500 million subordinated debt in December 2011.
 
In accordance with the EEV Principles, core borrowings are carried at market value. As the liabilities are generally held to maturity or for the long-term, no deferred tax asset or liability has been established on the market value adjustment above.
     
(ii) The movement in the mark to market value adjustment represents:
 
 
     
2011 
2010 
 
Mark to market movement in balance sheet:
£m 
£m 
 
Beginning of year
190 
30 
 
Change:
    
   
Income statement
14 
164 
   
Foreign exchange effects
- 
(4)
 
End of year
204 
190 
 
 
(iii) The core structural borrowing by Prudential Capital of £250 million represents a bank loan taken out in 2010 which was made in two tranches: £135 million maturing in June 2014 and £115 million maturing in December 2012.
 
10 Reconciliation of movement in shareholders' equity (excluding non-controlling interests)
 
 
 
     
2011 
     
Long-term business operations
    
     
Asian operations
US operations
UK
insurance operations
Total
long-term business
Other operations
Group
total
     
     
     
£m
£m
£m
£m
£m
£m
Operating profit (based on longer-term
            
 
investment returns)
            
Long-term business:
            
 
New businessnote 2
1,076 
815 
260 
2,151 
- 
2,151 
 
Business in forcenote 3
688 
616 
593 
1,897 
- 
1,897 
     
1,764 
1,431 
853 
4,048 
- 
4,048 
Asia development expenses
(5)
- 
- 
(5)
- 
(5)
UK general insurance commission
- 
- 
- 
- 
40 
40 
M&G
- 
- 
- 
- 
357 
357 
Eastspring Investments
- 
- 
- 
- 
80 
80 
US broker-dealer and asset management
- 
- 
- 
- 
24 
24 
Other income and expenditure
- 
- 
- 
- 
(536)
(536)
RPI to CPI inflation measure change on defined benefit
            
 
pension schemes
- 
- 
27 
27 
18 
45 
Solvency II implementation costs
- 
(4)
(8)
(12)
(44)
(56)
Restructuring costs
- 
- 
(19)
(19)
- 
(19)
Operating profit based on longer-term
            
 
investment returns
1,759 
1,427 
853 
4,039 
(61)
3,978 
Short-term fluctuations in investment returnsnote 5
(155)
(491)
(141)
(787)
(120)
(907)
Mark to market value movements on core borrowingsnote 9
- 
(4)
- 
(4)
(10)
(14)
Shareholders' share of actuarial and other gains and
            
 
losses on defined benefit pension schemes
- 
- 
20 
20 
3 
23 
Effect of changes in economic assumptionsnote 6
279 
(144)
(293)
(158)
- 
(158)
Profit (loss) before tax (including actual investment
            
   
returns)
1,883 
788 
439 
3,110 
(188)
2,922 
Tax (charge) credit attributable to shareholders'  
            
 
profit (loss):note 11
            
 
Tax on operating profit
(402)
(487)
(221)
(1,110)
66 
(1,044)
 
Tax on short-term fluctuations in investment returns
10 
157 
35 
202 
8 
210 
 
Tax on shareholders' share of actuarial and other
            
   
gains and losses on defined benefit pension schemes
- 
- 
(5)
(5)
(1)
(6)
 
Tax on effect of changes in economic assumptions
(58)
50 
72 
64 
- 
64 
Total tax (charge) credit
(450)
(280)
(119)
(849)
73 
(776)
Non-controlling interests
-
- 
- 
-
(4)
(4)
Profit (loss) for the year
1,433 
508 
320 
2,261 
(119)
2,142 
Other movements
            
Exchange movements on foreign operations
            
 
and net investment hedgesnote (i)
(87)
42 
- 
(45)
(45)
(90)
Related tax
- 
- 
- 
- 
(68)
(68)
Intra-group dividends (including statutory transfers)note (iii)
(302)
(330)
(218)
(850)
850 
- 
External dividends
- 
- 
- 
- 
(642)
(642)
Reserve movements in respect of share-based payments
- 
- 
- 
- 
44 
44 
Investment in operationsnote (iii)
32 
- 
4 
36 
(36)
- 
Other transfersnote (iv)
(11)
1 
(18)
(28)
28 
- 
Movement in own shares held in respect of share-
            
 
based payment plans
- 
- 
- 
- 
(30)
(30)
Movement in Prudential plc shares purchased by
            
 
unit trusts consolidated under IFRS
- 
- 
- 
- 
(5)
(5)
New share capital subscribed
- 
- 
- 
- 
17 
17 
Mark to market value movements on Jackson assets
            
 
backing surplus and required capital:
            
   
Mark to market value movements arising during the year
- 
96 
- 
96 
- 
96 
   
Related tax
- 
(34)
- 
(34)
- 
(34)
Net increase (decrease) in shareholders' equity
1,065 
283 
88 
1,436 
(6)
1,430 
Shareholders' equity at 1 January 2011notes (ii) and 7
7,445 
4,799 
5,970 
18,214 
(7)
18,207 
Shareholders' equity at 31 December 2011notes (ii) and 7
8,510 
5,082 
6,058 
19,650 
(13)
19,637 
 
Notes
 
(i)    Profits are translated at average exchange rates, consistent with the method applied for statutory IFRS basis results. The amounts recorded above for exchange rate movements reflect the difference between 2011 and 2010 exchange rates as applied to shareholders' equity at 1 January 2011 and the difference between 31 December 2011 and average rates for the year ended 31 December 2011.
 
(ii)   For the purposes of the table above, goodwill related to Asia long-term operations (as shown in note 7) is included in Other operations.
 
(iii)  Total intra-group dividends and investment in operations represent:
 
 
       
Total
long-term business operations
    
     
UK insurance operations
    
 
Asian operations
US operations
Other operations
  
 
Total
 
£m 
£m 
£m 
£m 
£m 
£m 
Intra-group dividends (including statutory transfers)note (a)
(302)
(330)
(218)
(850)
850 
- 
Investment in operationsnote (b)
32 
- 
4 
36 
(36)
- 
Totalnote (c)
(270)
(330)
(214)
(814)
814 
- 
 
 
Notes
 
(a)  Intra-group dividends (including statutory transfers) represent dividends that have been declared in the year  and amounts accrued in respect of statutory transfers.
 
(b)  Investment in operations reflects increases in share capital. 
 
(c)  For long-term business operations, the difference between the total above of £814 million for intra-group dividends (including statutory transfers) and investment in operations and the net cash flows to parent company of £829 million (as shown in note 8) primarily relates to timing differences arising on statutory transfers, intra-group loans and other non-cash items.
 
 
 
(iv)     Other transfers from long-term business operations to Other operations in 2011 represent:
 
 
         
Total
long-term
business operations
       
UK insurance operations
   
Asian operations
US operations
   
   
£m 
£m 
£m 
£m 
 
Adjustment for net of tax asset management projected profits of covered business
(15)
(3)
(22)
(40)
 
Other adjustments
4  
4  
4  
12  
   
(11)
1  
(18)
(28)
 
11 Tax attributable to shareholders' profit
 
 
 
The tax charge comprises:
   
2011 
2010 
   
£m 
£m 
Tax charge on operating profit based on longer-term investment returns:
    
Long-term business:
    
 
Asian operationsnote (i)
402 
329 
 
US operations
487 
509 
 
UK insurance operationsnote (i)
221 
260 
   
1,110 
1,098 
Other operations
(66)
(106)
Total tax charge on operating profit based on longer-term investment returns, excluding
    
 
exceptional tax credit  
1,044 
992 
Exceptional tax creditnote (ii)
- 
(158)
Total tax charge on operating profit based on longer-term investment returns,
    
 
 including exceptional tax credit  
1,044 
834 
Tax credit on items not included in operating profit:
    
Tax credit on short-term fluctuations in investment returnsnote (iii)
(210)
(222)
Tax charge (credit) on shareholders' share of actuarial and other gains and losses on defined
    
 
 benefit pension schemes  
6 
(2)
Tax (credit) charge on effect of changes in economic assumptions  
(64)
13 
Tax credit on costs of terminated AIA transaction
- 
(93)
Total tax credit on items not included in operating profit  
(268)
(304)
Tax charge on profit attributable to shareholders (including
    
 
tax on actual investment returns)
776 
530 
 
Notes
 
(i)   Including tax relief on Asia development expenses and restructuring costs borne by UK insurance operations.
 
(ii)  The 2010 tax charge on operating profit based on longer-term investment returns of £834 million included an exceptional tax credit of £158 million which primarily related to the impact of a settlement agreed with the UK tax authorities.
 
(iii) In 2010, the tax charge on short-term fluctuations in investment returns of £(222) million included a credit of £52 million for a net present value reduction in US deferred tax liabilities following changes to variable annuity reserving in accordance with revised statutory guidance.
 
12 Earnings per share (EPS)
 
 
 
   
2011 
2010 
   
£m
£m
Operating EPS:
    
 
Operating profit before tax
3,978 
3,696 
 
Tax excluding exceptional tax credit
(1,044)
(992)
 
Non-controlling interests
(4)
(4)
Operating profit after tax and non-controlling interests excluding exceptional tax credit
2,930 
2,700 
Exceptional tax credit*
- 
158 
Operating profit after tax and non-controlling interests including exceptional tax credit
2,930 
2,858 
Operating EPS (pence) excluding exceptional tax credit
115.7 p
106.9 p
Exceptional tax credit (pence)
- p
6.3 p
Operating EPS (pence) including exceptional tax credit
115.7 p
113.2 p
Total EPS:
    
 
Profit before tax
2,922 
3,107 
 
Tax
(776)
(530)
 
Non-controlling interests
(4)
(4)
Total profit after tax and non-controlling interests
2,142 
2,573 
Total EPS (pence) including exceptional tax credit
84.6 p
101.9 p
Average number of shares (millions)
2,533 
2,524 
*
The 2010 tax charge attributable to shareholders' profit included an exceptional tax credit of £158 million which primarily related 
 
to the impact of a settlement agreed with the UK tax authorities.
    
       
 
The average number of shares reflects the average number in issue adjusted for shares held by employee trusts and consolidated unit trusts and OEICs which are treated as cancelled.
 
13 Changes to Group's holdings
 
2010
On 1 August 2010, Discovery Holdings of South Africa, the Group's joint venture partner in its investment in PruHealth completed the acquisition of the entire share capital of Standard Life Healthcare, a wholly-owned subsidiary of the Standard Life Group, for £138 million. Discovery funded the purchase of the Standard Life Healthcare transaction, and contributed Standard Life Healthcare to PruHealth as a capital investment on completion. As a result of the transaction, Discovery increased their shareholding in PruHealth from the previous level of 50 per cent to 75 per cent, and Prudential's shareholding was reduced from 50 per cent of the previous joint venture structure to 25 per cent of the new structure with the much enlarged business.
     
A gain of £3 million arose in 2010 upon the dilution, representing the difference between the fair value of the enlarged 25 per cent investment still held and the book value of the original 50 per cent investment holding.
 
14 Reconciliation of net worth and value of in-force businessnote(i)
 
 
 
   
2011 
         
Value of
Total
   
Free Surplus
Required
Total net
in-force
long-term
   
capital
 worth
business
business
   
note  8
    
note (vii)
  
   
£m
£m
£m
£m
£m
Group
          
             
Shareholders' equity at 1 January 2011
2,748 
3,415 
6,163 
12,051 
18,214 
New business contributionnotes (iv), (v)
(553)
406 
(147)
1,683 
1,536 
Existing business - transfer to net worth
1,862 
(339)
1,523 
(1,523)
- 
Expected return on existing business
110 
84 
194 
880 
1,074 
Changes in operating assumptions and experience variances  
168 
(42)
126 
173 
299 
RPI to CPI inflation measure change on defined benefit pension schemes
20 
- 
20 
- 
20 
Changes in non-operating assumptions and experience variances
(507)
(78)
(585)
(83)
(668)
Profit after tax from long-term business
1,100 
31 
1,131 
1,130 
2,261 
Exchange movements on foreign operations and net investment hedges
(15)
1 
(14)
(31)
(45)
Intra-group dividends (including statutory transfers)
          
 
and investment in operationsnote (ii)
(1,028)
- 
(1,028)
214 
(814)
Mark to market value movements on Jackson  
          
 
assets backing surplus and required capital
62 
- 
62 
- 
62 
Other transfers from net worth
(28)
- 
(28)
- 
(28)
Shareholders' equity at 31 December 2011
2,839 
3,447 
6,286 
13,364 
19,650 
             
Representing:
          
Asian operations
          
Shareholders' equity at 1 January 2011
1,045 
790 
1,835 
5,610 
7,445 
New business contributionnote (v)
(297)
97 
(200)
1,011 
811 
Existing business - transfer to net worth
597 
21 
618 
(618)
- 
Expected return on existing business
58 
- 
58 
424 
482 
Changes in operating assumptions and experience variances
52 
(40)
12 
52 
64 
Changes in non-operating assumptions and experience variances
(49)
(3)
(52)
128 
76 
Profit after tax from long-term business
361 
75 
436 
997 
1,433 
Exchange movements on foreign operations and net investment hedges
(23)
(5)
(28)
(59)
(87)
Intra-group dividends (including statutory transfers)
          
 
and investment in operationsnote (ii)
(305)
- 
(305)
35 
(270)
Other transfers from net worth
(11)
- 
(11)
- 
(11)
Shareholders' equity at 31 December 2011
1,067 
860 
1,927 
6,583 
8,510 
               
US operations
            
Shareholders' equity at 1 January 2011
1,163 
1,505 
2,668 
2,131 
4,799 
  
New business contributionnote (v)
(202)
232 
30 
500 
530 
  
Existing business - transfer to net worth
754 
(288)
466 
(466)
- 
  
Expected return on existing business
42 
46 
88 
139 
227 
  
Changes in operating assumptions and experience variances
154 
2 
156 
27 
183 
  
Changes in non-operating assumptions and experience variancesnote (iii)
(432)
(132)
(564)
132 
(432)
  
Profit after tax from long-term business
316 
(140)
176 
332 
508 
  
Exchange movements on foreign operations and net investment
            
 
hedges
8 
6 
14 
28 
42 
  
Intra-group dividends (including statutory transfers) and  
            
 
investment in operations
(330)
- 
(330)
- 
(330)
  
Mark to market value movements on Jackson assets backing
            
 
surplus and required capital
62 
- 
62 
- 
62 
  
Other transfers to net worth
1 
- 
1 
- 
1 
  
Shareholders' equity at 31 December 2011
1,220 
1,371 
2,591 
2,491 
5,082 
  
                       
 
 
             
   
2011 
   
Free Surplus
Required capital
Total net worth
Value of
in-force business
Total
long-term business
   
note  8
    
note (vii)
  
   
£m
£m
£m
£m
£m
UK insurance operations
          
Shareholders' equity at 1 January 2011
540 
1,120 
1,660 
4,310 
5,970 
New business contributionnote (v)
(54)
77 
23 
172 
195 
Existing business - transfer to net worth
511 
(72)
439 
(439)
- 
Expected return on existing business
10 
38 
48 
317 
365 
Changes in operating assumptions and experience variances
(38)
(4)
(42)
94 
52 
RPI to CPI inflation measure change on defined benefit pension
          
 
schemes
20 
- 
20 
- 
20 
Changes in non-operating assumptions and experience variances
(26)
57 
31 
(343)
(312)
Profit after tax from long-term business
423 
96 
519 
(199)
320 
Intra-group dividends (including statutory transfers)
          
 
and investment in operationsnote (ii)
(393)
- 
(393)
179 
(214)
Other transfers from net worth
(18)
- 
(18)
- 
(18)
Shareholders' equity at 31 December 2011
552 
1,216 
1,768 
4,290 
6,058 
 
Notes
(i)    All figures are shown net of tax.
 
(ii)   The amounts shown in respect of free surplus and the value of in-force business for Asian and UK insurance operations for intra-group dividends (including statutory transfers) and investment in operations include the repayment of contingent loan funding. Contingent loan funding represents amounts whose repayment to the lender is contingent upon future surpluses emerging from certain contracts specified under the arrangement. If insufficient surplus emerges on those contracts, there is no recourse to other assets of the Group and the liability is not payable to the degree of shortfall.
 
(iii)  For US operations, changes in non-operating assumptions and experience variances for required capital reflects a release to free surplus following a reduction in the required asset risk charges arising from improvements to quality of the investment portfolio.
(iv)  The movements arising from new business contribution are as follows:
 
 
     
2011 
2010 
   
£m 
£m 
 
Free surplus invested in new business:
    
   
Excluding Japan
(553)
(643)
   
Japannote (vi)
- 
(2)
   
Totalnote (vi)
(553)
(645)
 
Required capital
406 
461 
 
Total net worth
(147)
(184)
 
Value of in-force business
1,683 
1,616 
 
Total post-tax new business contribution
1,536 
1,432 
 
 
                 
      (v)       Free surplus invested in new business is as follows:
          
     
2011 
     
Asian operations (excluding Japan) 
US operations
UK insurance operations
Total
long-term
business operations
(excluding
Japan)
Japan
Total
long-term
business operations
     
note (vi)
    
note (vi)
note (vi)
  
     
£m
£m
£m
£m
£m
£m
 
Pre-tax new business contributionnote 2
1,076 
815 
260 
2,151 
- 
2,151 
 
Tax
(265)
(285)
(65)
(615)
- 
(615)
 
Post-tax new business contribution
811 
530 
195 
1,536 
- 
1,536 
 
Free surplus invested in new business
(297)
(202)
(54)
(553)
- 
(553)
 
Post-tax new business contribution per £1 million
            
   
 free surplus invested
2.7 
2.6 
3.6 
2.8 
- 
2.8 
 
 
     
2010 
     
Asian operations (excluding Japan)
US operations
UK insurance operations
Total
long-term
business operations
(excluding
Japan)
Japan
Total
long-term
business operations
     
note (vi)
    
 note (vi)
note (vi)
note (vi)
     
£m
£m
£m
£m
£m
£m
 
Pre-tax new business contributionnote 2
902 
761 
365 
2,028 
(1)
2,027 
 
Tax
(230)
(266)
(99)
(595)
- 
(595)
 
Post-tax new business contribution
672 
495 
266 
1,433 
(1)
1,432 
 
Free surplus invested in new business
(278)
(300)
(65)
(643)
(2)
(645)
 
Post-tax new business contribution per £1 million
            
   
 free surplus invested
2.4 
1.7 
4.1 
2.2 
(0.5)
2.2 
 
 
(vi)  New business contribution and free surplus invested in new business for the Group's Japanese insurance subsidiary, which ceased selling new business with effect from 15 February 2010, have been presented separately from those of the remainder of the Group.
 
(vii) The value of in-force business includes the value of future margins from current in-force business less the cost of holding required capital and represents:
 
 
     
2011 
     
Asian
operations
US
operations
UK
insurance
operations
Group
     
£m
£m
£m
£m
 
Value of in-force business before deduction of cost of capital and of  
        
   
guarantees
6,922 
3,222 
4,598 
14,742 
 
Cost of capital
(317)
(135)
(241)
(693)
 
Cost of time value of guaranteesnote (viii)
(22)
(596)
(67)
(685)
 
Net value of in-force business
6,583 
2,491 
4,290 
13,364 
             
     
2010 
     
Asian
operations
US
operations    
UK
insurance
operations
Group
     
£m
£m
£m
£m
 
Value of in-force business before deduction of cost of capital and of
        
   
guarantees
5,941 
2,584 
4,635 
13,160 
 
Cost of capital
(321)
(183)
(236)
(740)
 
Cost of time value of guaranteesnote (viii)
(10)
(270)
(89)
(369)
 
Net value of in-force business
5,610 
2,131 
4,310 
12,051 
             
 
 
(viii) The change in the cost of time value of guarantees for US operations from £(270) million in 2010 to £(596) million in 2011 primarily relates to Variable Annuity (VA) business, mainly arising from the new business written in the year, reflecting the increase in VA sales, and the reduction in the expected long-term rate of return for US equities of 1.4 per cent, driven by the reduction in US 10-year treasury bond rate, as shown in note 17(a).
 
15 Expected transfer of value of in-force business to free surplus
 
The discounted value of in-force business and required capital can be reconciled to the 2011 and 2010 totals in the tables below for the emergence of free surplus as follows:
 
 
 
2011 
2010 
 
£m 
£m 
Required capitalnote 14
3,447 
3,415 
Value of in-force (VIF)note 14
13,364 
12,051 
Add back: deduction for cost of time value of guaranteesnote 14
685 
369 
Other itemsnote
(1,214)
(845)
 
16,282 
14,990 
 
Note
"Other items" represent amounts incorporated into VIF where there is no definitive timeframe for when the payments will be made or receipts received. In particular, other items includes the deduction of the value of the shareholders' interest in the estate, the value of which is derived by increasing final bonus rates so as to exhaust the estate over the lifetime of the in-force with-profits business. This is an assumption to give an appropriate valuation. To be conservative this item is excluded from the expected free surplus generation profile below.
 
Cash flows are projected on a deterministic basis and are discounted at the appropriate risk discount rate. The modelled cash flows use the same methodology underpinning the Group's embedded value reporting and so is subject to the same assumptions and sensitivities.
 
The table below shows how the VIF generated by the in-force business and the associated required capital is modelled as emerging into free surplus over future years.
 
 
   
2011 
   
Expected period of conversion of future post tax distributable earnings and required capital flows to free surplus
 
2011 Total as shown above
1-5 years
6 -10 years
11-15 years
16 -20 years
21-40 years
40+ years
 
£m
£m
£m
£m
£m
£m
£m
Asian operations
7,387 
2,582 
1,596 
1,012 
732 
1,262 
 203 
US operations
4,267 
2,241 
1,287 
490 
173 
76 
 - 
UK insurance operations
4,628 
1,864 
1,166 
743 
453 
394 
 8 
Total
16,282 
6,687 
4,049 
2,245 
1,358 
1,732 
211 
 
100%
41%
25%
14%
8%
11%
1%
               
   
2010 
   
Expected period of conversion of future post tax distributable earnings and required capital flows to free surplus
 
2010 Total as shown above
1-5 years
6 -10 years
11-15 years
16 -20 years
21-40 years
40+ years
 
£m
£m
£m
£m
£m
£m
£m
Asian operations
6,329 
2,304 
1,407 
866 
591 
1,009 
152 
US operations
4,078 
2,358 
1,007 
421 
173 
119 
 - 
UK insurance operations
4,583 
1,792 
1,173 
755 
468 
389 
6 
Total
14,990 
6,454 
3,587 
2,042 
1,232 
1,517 
158 
 
100%
43% 
24% 
14% 
8% 
10%
1%
 
16 Sensitivity of results to alternative assumptions
 
(a) Sensitivity analysis - economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2011 (31 December 2010) and the new business contribution after the effect of required capital for 2011 and 2010 to:
 
 
•  1 per cent increase in the discount rates;
 
•  1 per cent increase and decrease in interest rates, including all consequential changes (assumed investment returns for all asset classes, market values of fixed interest assets, risk discount rates);
 
•  1 per cent rise in equity and property yields;
 
•  10 per cent fall in market value of equity and property assets (embedded value only);
 
•  holding company statutory minimum capital (by contrast to required capital), (embedded value only);
 
•  5 basis point increase in UK long-term expected defaults; and
 
•  10 basis point increase in the liquidity premium for UK shareholder-backed annuities.
 
 
In each sensitivity calculation, all other assumptions remain unchanged except where they are directly affected by the revised economic conditions.
 
 
New business profit per operating profit summary
        
 
2011 
       
Total
     
UK
long-term
 
Asian
US
insurance
business
 
operations 
operations 
operations 
operations 
 
£m
£m
£m
£m
         
New business profit for 2011note 10
1,076  
815  
260  
2,151  
Discount rates - 1% increase
 (139)
 (45)
 (36)
 (220)
Interest rates - 1% increase
2  
81  
5  
88  
Interest rates - 1% decrease
 (72)
 (117)
 (6)
 (195)
Equity/property yields - 1% rise
50  
92  
11  
153  
Long-term expected defaults - 5 bps increase
- 
- 
 (8)
 (8)
Liquidity premium - 10 bps increase
- 
- 
16  
16  
         
 
2010 
       
Total
     
UK
long-term
 
Asian
US
insurance
business
 
operations 
operations 
operations 
operations 
 
£m
£m
£m
£m
         
New business profit for 2010
901 
761 
365 
2,027 
Discount rates - 1% increase
(111)
(51)
(53)
(215)
Interest rates - 1% increase
(7)
34 
(8)
19  
Interest rates - 1% decrease
(20)
(40)
8 
(52)
Equity/property yields - 1% rise
41 
63 
12 
116 
Long-term expected defaults - 5 bps increase
- 
- 
(13)
(13)
Liquidity premium - 10 bps increase
- 
- 
26 
26 
 
 
         
Embedded value of long-term business operations
        
 
2011 
     
UK
Total
 
Asian
US
insurance
long-term
 
operations
operations
operations
 operations
 
£m
£m
£m
£m
         
31 December 2011note 10
8,510 
5,082 
6,058 
19,650 
Discount rates - 1% increase
 (771)
 (147)
 (443)
 (1,361)
Interest rates - 1% increase
 (376)
 (106)
 (343)
 (825)
Interest rates - 1% decrease
253  
58  
400  
711  
Equity/property yields - 1% rise
329  
185  
205  
719  
Equity/property market values - 10% fall
 (159)
16  
 (326)
 (469)
Statutory minimum capital
114  
92  
4  
210  
Long-term expected defaults - 5 bps increase
- 
- 
 (98)
 (98)
Liquidity premium - 10 bps increase
- 
- 
196  
196  
         
 
 
 
 
2010 
     
UK
Total
 
Asian
US
insurance
long-term
 
operations
operations
operations
operations
 
£m
£m
£m
£m
         
31 December 2010note 10
7,445 
4,799 
5,970 
18,214 
Discount rates - 1% increase
 (643)
 (164)
 (437)
 (1,244)
Interest rates - 1% increase
 (220)
 (148)
 (254)
 (622)
Interest rates - 1% decrease
176  
103  
336  
615  
Equity/property yields - 1% rise
308  
120  
227  
655  
Equity/property market values - 10% fall
 (174)
 (5)
 (339)
 (518)
Statutory minimum capital
104  
127  
5  
236  
Long-term expected defaults - 5 bps increase
- 
- 
 (87)
 (87)
Liquidity premium - 10 bps increase
- 
- 
174  
174  
 
The sensitivities shown above are for the impact of instantaneous changes on the embedded value of long-term business operations and include the combined effect on the value of in-force business and net assets at the balance sheet dates indicated. If the change in assumption shown in the sensitivities were to occur, then the effect shown above would be recorded within two components of the profit analysis for the following year. These are for the effect of economic assumption changes and, to the extent that asset value changes are included in the sensitivities, within short-term fluctuations in investment returns. In addition to the sensitivity effects shown above the other components of the profit for the following year would be calculated by reference to the altered assumptions, for example new business contribution and unwind of discount, together with the effect of other changes such as altered corporate bond spreads.
 
(b) Sensitivity analysis - non-economic assumptions
The tables below show the sensitivity of the embedded value as at 31 December 2011 (31 December 2010) and the new business contribution after the effect of required capital for 2011 and 2010 to:
 
 
·   10 per cent proportionate decrease in maintenance expenses (a 10 per cent sensitivity on a base assumption of £10 per annum would represent an expense assumption of £9 per annum);
 
·   10 per cent proportionate decrease in lapse rates (a 10 per cent sensitivity on a base assumption of 5 per cent would represent a lapse rate of 4.5 per cent per annum); and
 
·   5 per cent proportionate decrease in base mortality and morbidity rates (ie increased longevity).
 
 
New business profit per operating profit summary
        
   
2011 
   
Asian operations
US
operations
UK
insurance
operations
Total
long-term
business
operations
   
£m
£m
£m
£m
           
New business profit for 2011note 10
1,076 
815 
260 
2,151 
Maintenance expenses - 10% decrease
26 
11 
7 
44 
Lapse rates - 10% decrease
92 
24 
10 
126 
Mortality and morbidity - 5% decrease
60 
9 
(9)
60 
Change representing effect on:
        
 
Life business
60 
9 
3 
72 
 
UK annuities
- 
- 
(12)
(12)
           
   
2010 
   
Asian operations
US
operations
UK
insurance
operations
Total
long-term
business
operations
   
£m
£m
£m
£m
         
New business profit for 2010
901 
761 
365 
2,027 
Maintenance expenses - 10% decrease
27 
9 
5 
41 
Lapse rates - 10% decrease
81 
31 
8 
120 
Mortality and morbidity - 5% decrease
50 
7 
(20)
37 
Change representing effect on:
        
 
Life business
50 
7 
1 
58 
 
UK annuities
- 
- 
(21)
(21)
 
 
Embedded value of long-term business operations
        
   
2011 
   
Asian
operations
US
operations
UK
insurance
operations
Total
long-term
business
operations
   
£m
£m
£m
£m
         
31 December 2011note 10
8,510 
5,082 
6,058 
19,650 
Maintenance expenses - 10% decrease
117 
44 
52 
213 
Lapse rates - 10% decrease
342 
157 
65 
564 
Mortality and morbidity - 5% decrease
289 
92 
(227)
154 
Change representing effect on:
        
 
Life business
289 
92 
12 
393 
 
UK annuities
- 
- 
(239)
(239)
           
   
2010 
   
Asian
operations
US
operations
UK
insurance
operations
Total
long-term
business
operations
   
£m
£m
£m
£m
         
31 December 2010note 10
7,445 
4,799 
5,970 
18,214 
Maintenance expenses - 10% decrease
104 
39 
48 
191 
Lapse rates - 10% decrease
293 
158 
67 
518 
Mortality and morbidity - 5% decrease
233 
81 
(181)
133 
Change representing effect on:
        
 
Life business
233 
81 
12 
326 
 
UK annuities
- 
- 
(193)
(193)
 
Effect of proposed changes in UK corporation tax rate
The 2011 results include the effect of the change in the UK corporate tax rate that has been enacted to revise the rate to 25 per cent from 1 April 2012. The impact of further reductions in the UK corporate tax rate of one per cent per annum to 23 per cent in 2014 would be an increase in the net of tax value of in-force business of UK insurance operations at 31 December 2011 of around £60 million.
 
17 Assumptions
 
(a) Principal economic assumptions
Deterministic assumptions
The tables below summarise the principal financial assumptions:
Assumed investment returns reflect the expected future returns on the assets held and allocated to the covered business at the valuation date.
 
Equity risk premiums in Asia range from 3.25 per cent to 8.7 per cent for both years. In the US and the UK, the equity risk premium is 4.0 per cent for both years.
 
 
Asian Operationsnotes (i),(ii),(v)
                    
   
31 December 2011 %
   
China
Hong Kong
India 
Indonesia
Japan
Korea 
Malaysia  
Philippines   
Singapore
Taiwan 
Thailand 
Vietnam
     
notes
(ii),(iv)
        
notes
(iii),(iv)
  
note
(iv) 
      
Risk discount rate:
                        
 
New business
10.0 
3.85 
13.75 
11.15 
-
7.1 
6.4 
12.2 
3.9 
5.0 
10.1 
19.6 
 
In force
10.0 
3.7 
13.75 
11.15 
4.7 
7.1 
6.5 
12.2 
4.65 
5.0 
10.1 
19.6 
Expected long-term 
                        
 
rate of inflation
2.5 
2.25 
4.0 
5.0 
0.0
3.0 
2.5 
4.0 
2.0 
1.0 
3.0 
6.5 
Government bond
                        
 
yield
3.5 
1.9 
8.75 
6.1 
1.0 
3.8 
3.7 
5.4 
1.6 
1.3 
3.3 
12.9 
                           
   
31 December 2010 %
   
China
Hong
Kong
India 
Indonesia
Japan
Korea 
Malaysia
Philippines
Singapore
Taiwan 
Thailand 
Vietnam
   
notes
(ii),(iv)
        
notes
(iii),(iv)
  
note
(iv) 
      
Risk discount rate:
                        
 
New business
10.45 
5.1 
13.1 
13.0 
4.9 
7.9 
7.0 
13.2 
5.4 
5.0 
10.5 
18.85 
 
In force
10.45 
5.1 
13.1 
13.0 
4.9 
8.1 
7.1 
13.2 
6.1 
5.2 
10.5 
18.85 
Expected long-term
                        
 
rate of inflation
2.5 
2.25 
4.0 
5.0 
0.0
3.0 
2.5 
4.0 
2.0 
1.0 
3.0 
5.5 
Government bond
                        
 
yield
3.95 
3.3 
8.1 
7.75 
1.1 
4.6 
4.0 
6.4 
2.7 
1.6 
3.8 
12.1 
         
   
Asia total %
  
   
2011 
2010 
  
Weighted risk discount rate:note (i)
      
 
New business (excluding Japan)
7.4 
8.4 
  
 
In force
6.9 
8.1 
  
                                   
 
Notes
 
(i)      The weighted risk discount rates for Asian operations shown above have been determined by weighting each country's risk discount rates by reference to the EEV basis new business result and the closing value of in-force business. The risk discount rates for individual Asian territories reflect the movement in government bond yields, together with the effects of movements in the allowance for market risk and changes in product mix.
 
(ii)     For Hong Kong the assumptions shown are for US dollar denominated business which comprises the largest proportion of the in-force business. For other territories, the assumptions are for local currency denominated business which reflects the largest proportion of the in-force business.
 
(iii)    The risk discount rate for Malaysia reflects both the Malaysia life and Takaful operations.
 
 
(iv)    The mean equity return assumptions for the most significant equity holdings in the Asian operations were:
 
 
 
   
2011 
2010 
   
%  
% 
 
Hong Kong
5.9 
7.3 
 
Malaysia
9.7 
10.0 
 
Singapore
7.7 
8.7 
 
 
 
          To obtain the mean, an average over all simulations of the accumulated return at the end of the projection period is calculated. The annual average return is then calculated by taking the root of the average accumulated return minus 1.
 
 
(v)  In preparing the EEV basis results for 2011 and 2010 the 'active' basis of economic assumption setting has been applied for all Asian operations.
 
     
 
      Previously, the EEV basis results for Japan, Korea and US dollar denominated business written in Hong Kong were determined on the 'active' basis. For other Asian countries the investment return assumptions and risk discount rates were based on an assessment of longer-term economic conditions (the 'passive' basis). The altered approach with effect from full year 2010 to determine the EEV basis results for all Asian territories on an active basis of economic assumption setting is in line with the Group's other operations, and reflects the fact that markets in a number of Asian countries are becoming increasingly developed.
 
 
The effect of the change in 2010 to move to an 'active' basis for Asia operations was as follows:
 
         
       
2010 
 
Effect on:
£m
 
Pre-tax operating profits from:
  
     
New businessnote 2
5 
     
Business in-forcenote 3
(58)
     
Total
(53)
 
Short-term fluctuations in investment returns and changes in economic assumptions
16 
 
Total profit before tax
(37)
 
Shareholders' equity as at 31 December 2010
(39)
 
 
US operations  
    
       
2011 
2010 
       
% 
% 
Assumed new business spread margins:note (iii)
    
 
Fixed Annuity business*note (i)
1.75 - 2.0 
2.0 
 
Fixed Index Annuity business
2.25 
2.5 
 
Institutional business
1.0 
-
           
Risk discount rate:note (iv)
    
 
Variable annuity
6.7 
7.8 
 
Non-variable annuity
4.6 
5.6 
 
Weighted average total:note (ii)
    
   
New business
6.5 
7.6 
   
In force
6.0 
6.9 
US 10-year treasury bond rate at end of year
1.9 
3.3 
Pre-tax expected long-term nominal rate of return for US equities
5.9 
7.3 
Expected long-term rate of inflation
2.0 
2.3 
 
*    including the proportion of variable annuity business invested in the general account
 
 
Notes
 
(i)   For new business issuances in 2011, the assumed spread margin for fixed annuity business and for the proportion of variable annuity business invested in the general account is assumed to grade from 1.75 per cent to 2.0 per cent over 5 years. For new business issuances in 2010, the assumed spread margin for fixed annuity business and for the proportion of variable annuity business invested in the general account applies from inception.
 
(ii)  The weighted average risk discount rates reflect the mix of business between variable annuity and non-variable annuity business. The decrease in the weighted average risk discount rates from 2010 to 2011 primarily reflects the decrease in the US 10-year Treasury bond rate of 140 basis points, partly offset by the effect of the increase in additional allowance for credit risk (as described in note (iii) below) and the impact of the increase in allowance for market risk.
 
(iii) Credit risk treatment
 
      The projected cash flows incorporate the expected long-term spread between the earned rate and the rate credited to policyholders. The projected earned rates reflect book value yields which are adjusted over time to reflect projected reinvestment rates. Positive net cash flows are assumed to be reinvested in a mix of corporate bonds, commercial mortgages and limited partnerships. The yield on those assets is assumed to grade from the current level to a yield that allows for a long-term assumed credit spread on the reinvested assets of 1.25 per cent over 10 years. The yield also reflects an allowance for a risk margin reserve (RMR) which for 2011 is 27 basis points (2010: 26 basis points) for longer-term defaults as described in note 1(b)(iii), which represents the allowance as at the valuation date applied in the cash flow projections of the value of the in-force business.
 
     
 
      In the event that longer-term default levels are higher, then unlike for UK annuity business where policyholder benefits are not changeable, Jackson has some discretion to adjust crediting rates, subject to contract guarantee levels and general market competition considerations.
 
(iv) For US operations, the risk discount rates shown above include an additional allowance for a combination of credit risk premium and short-term downgrade and default allowance for general account business of 200 basis points (2010: 150 basis points) and for variable annuity business of 40 basis points (2010: 30 basis points) to reflect the fact that a proportion of the variable annuity business is allocated to the general account (as described in note 1(b)(iii)).
 
 
           
 
UK insurance operations
    
     
2011 
2010 
     
% 
% 
Shareholder-backed annuity business:note (iv)
    
Risk discount rate:
    
 
New businessnote (i)
7.7 
7.3 
 
In forcenote (ii)
8.6 
9.9 
Pre-tax expected long-term nominal rate of return for shareholder-backed annuity business:
    
 
New business:
    
   
Fixed annuities
4.95 
4.9 
   
Inflation-linked annuities
4.4 
5.1 
 
In force:note (ii)
    
   
Fixed annuities
4.5 
5.1 
   
Inflation-linked annuities
4.1 
5.2 
Other business:note (iv)
    
Risk discount rate:note (iii)
    
   
New business
5.3 
6.9 
   
In force
5.65 
7.0 
Pre-tax expected long-term nominal rates of investment return:
    
   
UK equities
6.5 
8.0 
   
Overseas equities
5.9 to 9.9
7.3 to 10.2
   
Property
5.2 
6.7 
   
Gilts
2.5 
4.0 
   
Corporate bonds
4.0 
5.7 
   
Expected long-term rate of inflation
3.0 
3.55 
Post-tax expected long-term nominal rate of return for the PAC with-profits fund:
    
   
Pension business (where no tax applies)
5.1 
6.7 
   
Life business
4.4 
5.9 
 
Notes
 
(i)    The new business risk discount rate for shareholder-backed annuity business incorporates a default allowance for best estimate defaults in respect of assets purchased with new business monies received in 2011. The increase in the risk discount rate from 2010 to 2011 reflects the profile of the release of additional credit risk provisions, appropriate to the new business assets, over the projected lifetime of this business. These additional provisions comprise of a credit risk premium, which is derived from Moody's data from 1970 to 2009, an allowance for a 1 notch downgrade of the portfolio subject to credit risk and an allowance for short-term defaults.
 
(ii)   For shareholder-backed annuity business, the movement in the pre-tax long-term nominal rates of return and the risk discount rates for in-force business reflect the combined effect of changes in asset yields and changes to the aggregate credit risk allowances as shown in note (iv) below
 
(iii)  The risk discount rates for new business and business in force for UK insurance operations other than shareholder-backed annuities reflect weighted rates based on the type of business.
 
(iv)  Credit spread treatment
For with-profits business, the embedded value reflects the discounted value of future shareholder transfers. These transfers are directly affected by the level of projected rates of return on investments, including debt securities. The assumed earned rate for with-profit holdings of corporate bonds is defined as the risk-free rate plus an assessment of the long-term spread over gilts, net of expected long-term defaults. This approach is similar to that applied for equities and properties for which the projected earned rate is defined as the risk-free rate plus a long-term risk premium.
 
     
 
For UK shareholder-backed annuity business, different dynamics apply both in terms of the nature of the business and the EEV methodology applied. For this type of business the assets are generally held to maturity to match long duration liabilities. It is therefore appropriate under EEV methodology to include a liquidity premium in the economic basis used. The appropriate EEV risk discount rate is set in order to equate the EEV with a 'market consistent embedded value' including liquidity premium. The liquidity premium in the 'market consistent embedded value' is derived from the yield on the assets held after deducting an appropriate allowance for credit risk. For Prudential Retirement Income Limited (PRIL), which has approximately 90 per cent of UK shareholder-backed annuity business, the allowance for credit risk for the in-force business at 31 December 2011 is made up of:
 
 
 
(a)  15 basis points for fixed annuities and 14 basis points for inflation-linked annuities in respect of long-term expected defaults. This is derived by applying Moody's data from 1970 to 2009 and the definition of the credit rating used is the second highest credit rating published by Moody's, Standard and Poor's and Fitch.
 
(b)  52 basis points for fixed annuities and 47 basis points for inflation-linked annuities in respect of additional provisions which comprise a credit risk premium, which is derived from Moody's data from 1970 to 2009, an allowance for a 1 notch downgrade of the portfolio subject to credit risk and an allowance for short-term defaults.
 
The credit assumptions used and the residual liquidity premium element of the bond spread over swap rates is as  follows:
 
 
 
     
2011 
2010 
 
New businessnote (1)
(bps)
(bps)
 
Bond spread over swap rates
139 
117 
 
Total credit risk allowancenote (2)
35 
38 
 
Liquidity premium
104 
79 
 
 
     
2011 
2010 
 
In-force business
(bps) 
(bps) 
 
Bond spread over swap rates
201 
160 
 
Credit risk allowance:
    
   
Long-term expected defaults
15 
16 
   
Additional provisions
51 
52 
 
Total credit risk allowancenote (2)
66 
68 
 
Liquidity premium
135 
92 
 
Notes
 
(1) The new business liquidity premium is based on the weighted average of the point of sale liquidity premium.
 
(2) Specific assets are allocated to the new business for the year with the appropriate allowance for credit risk which was 35 basis points (2010: 38 basis points). The reduced allowance for new business in comparison to that for the in-force book reflects the assets held and other factors that influence the necessary level of provision.
     
The overall allowance for credit risk is prudent by comparison with historic rates of default and would be sufficient to withstand a wide range of extreme credit events over the expected lifetime of the annuity business.
    
Stochastic assumptions
The economic assumptions used for the stochastic calculations are consistent with those used for the deterministic calculations described above. Assumptions specific to the stochastic calculations, such as the volatilities of asset returns, reflect local market conditions and are based on a combination of actual market data, historic market data and an assessment of longer-term economic conditions. Common principles have been adopted across the Group for the stochastic asset models, for example, separate modelling of individual asset classes but with allowance for correlation between the various asset classes.
 
Details are given below of the key characteristics and calibrations of each model.
 
Asian operations
 
•  The same asset return models as described for UK insurance operations below, appropriately calibrated, have been used for Asian operations. The principal asset classes are government and corporate bonds. Equity holdings are much lower than in the UK whilst property holdings do not represent a significant investment asset.
 
•  The stochastic cost of guarantees is primarily only of significance for the Hong Kong, Korea, Malaysia and Singapore operations.
 
•  The mean stochastic returns are consistent with the mean deterministic returns for each country. The expected volatility of equity returns ranges from 18 per cent to 35 per cent, and the volatility of government bond yields ranges from 0.9 per cent to 2.4 per cent for both years.
 
US operations (Jackson)
 
•  Interest rates are projected using a log-normal generator calibrated to historical US Treasury yield curves;
 
•  Corporate bond returns are based on Treasury securities plus a spread that has been calibrated to current market conditions and varies by credit quality; and
 
•  Variable annuity equity returns and bond interest rates have been stochastically generated using a log-normal model with parameters determined by reference to historical data. The volatility of equity fund returns for 2011 and 2010 ranges from 19 per cent to 32 per cent, depending on the risk class and the class of equity, and the standard deviation of interest rates ranges from 2.1 per cent to 2.4 per cent (2010: 2.0 per cent to 2.4 per cent).
 
UK insurance operations
 
•  Interest rates are projected using a two-factor model calibrated to the initial market yield curve;
 
•  The risk premium on equity assets is assumed to follow a log-normal distribution;
 
•  The corporate bond return is calculated as the return on a zero-coupon bond plus a spread. The spread process is a mean reverting stochastic process; and
 
•  Property returns are modelled in a similar fashion to corporate bonds, namely as the return on a risk-free bond, plus a risk premium, plus a process representative of the change in residual values and the change in value of the call option on rents.
 
Mean returns have been derived as the annualised arithmetic average return across all simulations and durations.
     
For each projection year, standard deviations have been calculated by taking the square root of the annualised variance of the returns over all the simulations. These have been averaged over all durations in the projection. For equity and property, the standard deviations relate to the total return on these assets. The standard deviations applied for all years are as follows:
 
 
   
2011 
2010 
   
% 
% 
Equities:
    
 
UK
20 
18 
 
Overseas
18 
18 
Property
15 
15 
 
(b) Demographic assumptions
Persistency, mortality and morbidity assumptions are based on an analysis of recent experience but also reflect expected future experience. Where relevant, when calculating the time value of financial options and guarantees, policyholder withdrawal rates vary in line with the emerging investment conditions according to management's expectations.
 
(c) Expense assumptions
Expense levels, including those of service companies that support the Group's long-term business operations, are based on internal expense analysis investigations and are appropriately allocated to acquisition of new business and renewal of in-force business. Exceptional expenses are identified and reported separately. It is Prudential's policy not to take credit for future cost reduction programmes until the savings have been delivered.
 
For Asian life operations, the expenses comprise costs borne directly and recharged costs from the Asian regional head office, that are attributable to covered business. The assumed future expenses for these operations also include projections of these future recharges. Development expenses are charged as incurred.
 
Corporate expenditure comprises:
 
 
·      Expenditure for group head office, to the extent not allocated to the PAC with-profits funds, together with Solvency II implementation and restructuring costs, which are charged to the EEV basis results as incurred; and
 
·      Expenditure of the Asian regional head office that is not allocated to the covered business or asset management operations, and is charged as incurred. These costs are primarily for corporate related activities and included within corporate expenditure.
 
(d) Taxation and other legislation
Current taxation and other legislation have been assumed to continue unaltered except where changes have been announced and substantively enacted in the year.
 
18 New business premiums and contributionsnotes (i),(ii)
 
 
 
   
     Single
     Regular
Annual premium and contribution equivalents (APE)
 Present value of new business premiums (PVNBP)
   
2011 
2010 
2011 
2010 
2011 
2010 
2011 
2010 
   
£m
£m
£m
£m
£m
£m
£m
£m
Group insurance operations
                
Asia - ex India
 1,321 
 1,019 
 1,426 
 1,211 
 1,559 
 1,313 
 8,444 
 6,911 
Indianote (iii)
 135 
 85 
 88 
 180 
 101 
 188 
 466 
 582 
Asia
 1,456 
 1,104 
 1,514 
 1,391 
 1,660 
 1,501 
 8,910 
 7,493 
US
 12,562 
 11,417 
 19 
 22 
 1,275 
 1,164 
 12,720 
 11,572 
UK
 4,871 
 5,656 
 259 
 254 
 746 
 820 
 6,111 
 6,842 
Group total
 18,889 
 18,177 
 1,792 
 1,667 
 3,681 
 3,485 
 27,741 
 25,907 
Group total - ex India
 18,754 
 18,092 
 1,704 
 1,487 
 3,580 
 3,297 
 27,275 
 25,325 
Asian insurance operations
                
Hong Kong
 180 
 107 
 313 
 276 
 331 
 287 
 2,023 
 1,693 
Indonesia
 250 
 141 
 338 
 269 
 363 
 283 
 1,435 
 1,011 
Malaysia
 79 
 58 
 215 
 198 
 223 
 204 
 1,225 
 1,153 
Philippines
 95 
 64 
 20 
 17 
 30 
 23 
 153 
 108 
Singapore
 371 
 318 
 198 
 143 
 235 
 175 
 1,855 
 1,357 
Thailand
 11 
 15 
 26 
 25 
 27 
 26 
 102 
 100 
Vietnam
 1 
 1 
 42 
 41 
 42 
 41 
 143 
 148 
SE Asian operations
incl Hong Kong
 987 
 704 
 1,152 
 969 
 1,251 
 1,039 
 6,936 
 5,570 
China note (iv)
 46 
 103 
 54 
 48 
 59 
 58 
 294 
 336 
Korea
 71 
 66 
 94 
 89 
 101 
 96 
 542 
 486 
Taiwan
 217 
 146 
 126 
 105 
 148 
 120 
 672 
 519 
Total Asian operations - ex India
 1,321 
 1,019 
 1,426 
 1,211 
 1,559 
 1,313 
 8,444 
 6,911 
Indianote (iii)
 135 
 85 
 88 
 180 
 101 
 188 
 466 
 582 
Total Asian operations
 1,456 
 1,104 
 1,514 
 1,391 
 1,660 
 1,501 
 8,910 
 7,493 
US insurance operations
                
Fixed annuities
 472 
 836 
 - 
 - 
 47 
 84 
 472 
 836 
Fixed index annuities
 934 
 1,089 
 - 
 - 
 93 
 109 
 934 
 1,089 
Life
 10 
 11 
 19 
 22 
 20 
 23 
 168 
 166 
Variable annuities
 10,909 
 9,481 
 - 
 - 
 1,091 
 948 
 10,909 
 9,481 
Wholesale
 237 
 - 
 - 
 - 
 24 
 - 
 237 
 - 
Total US insurance operations
 12,562 
 11,417 
 19 
 22 
 1,275 
 1,164 
 12,720 
 11,572 
UK and Europe insurance operations
                
Direct and partnership annuities
 328 
 593 
 - 
 - 
 33 
 59 
 328 
 593 
Intermediated annuities
 241 
 221 
 - 
 - 
 24 
 22 
 241 
 221 
Internal vesting annuities
 1,223 
 1,235 
 - 
 - 
 122 
 124 
 1,223 
 1,235 
Total individual annuities
 1,792 
 2,049 
 - 
 - 
 179 
 205 
 1,792 
 2,049 
Corporate pensions
 184 
 228 
 215 
 198 
 233 
 221 
 1,224 
1,099 
Onshore bonds
 1,779 
 1,660 
 - 
 - 
 178 
 166 
 1,781 
1,660 
Other products
 780 
 774 
 44 
 56 
 122 
 133 
 978 
1,089 
Wholesalenote (v)
 336 
 945 
 - 
 - 
 34 
 95 
 336 
945 
Total UK and Europe
                
insurance operations
 4,871 
 5,656 
 259 
 254 
 746 
 820 
 6,111 
 6,842 
Group Total
 18,889 
 18,177 
 1,792 
 1,667 
 3,681 
 3,485 
 27,741 
 25,907 
Group total - ex India
 18,754 
 18,092 
 1,704 
 1,487 
 3,580 
 3,297 
 27,275 
 25,325 
                   
 
Notes
 
(i)      The tables shown above are provided as an indicative volume measure of transactions undertaken in the reporting period that have the potential to generate profits for shareholders. The amounts shown are not, and not intended to be, reflective of premium income recorded in the IFRS income statement. 
 
       
 
Annual Premium Equivalents (APE) are calculated as the aggregate of regular new business amounts and one-tenth of single new business amounts and are subject to roundings. The Present Value of New Business Premiums (PVNBP) are calculated as equalling single premiums plus the present value of expected premiums of new regular premium business, allowing for lapses and other assumptions made in determining the EEV new business contribution. 
 
 
 
 New business premiums reflect those premiums attaching to covered business, including premiums for contracts classified as investment products for IFRS basis reporting. New business premiums for regular premium products are shown on an annualised basis. Internal vesting business is classified as new business where the contracts include an open market option. 
 
(ii)     For 2010, the table above excludes new business sales for the Group's Japanese insurance subsidiary, which ceased selling new business with effect from 15 February 2010.
 
(iii)    New business in India is included at Prudential's 26 per cent interest in the India life operation.
 
(iv)    New business in China is included at Prudential's 50 per cent in the China life operation.
 
(v)     UK wholesale sales for 2010 and 2011 include amounts for a small number of bulk annuity buy-in insurance agreements with an APE of £93 million and £33 million respectively.
 
19 Post balance sheet events
 
On 22 February 2012, M&G completed transactions to (i) exchange bonus share rights for equity holdings with the employees of PPM South Africa and (ii) the sale of a 10 per cent holding in the majority of the business to Thesele Group, a minority shareholder, for cash. Following these transactions M&G's holding in the majority of the business reduced from 75 per cent to 47 per cent. Under IFRS requirements the divestment is accounted for as the disposal of the 75 per cent holding and an acquisition of a 47 per cent holding at fair value. As a consequence of the IFRS application, the transactions give rise to a gain on dilution of approximately £40 million. On an EEV basis, consistent with IFRS, this amount will be accounted for in the Group 2012 summarised consolidated income statement as a gain on dilution, excluded from the Group's EEV operating profit based on longer-term investment returns.
 
 

 
 
 

 

 
 
 
SIGNATURES
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.





 
 
Date 13 March 2012
 
 
PRUDENTIAL PUBLIC LIMITED COMPANY
   
 
By: /s/ Clive Burns
   
 
Clive Burns
 
Head of Group Secretariat