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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                _________________


                                    FORM 8-K
                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported): May 12, 2005

                                _________________

                        ADVANCED MARKETING SERVICES, INC.
               (Exact Name of Registrant as Specified in Charter)


          Delaware                      0-16002                   95-3768341
(State or Other Jurisdiction    (Commission File Number)       (I.R.S. Employer
      of Incorporation)                                      Identification No.)

                               5880 Oberlin Drive
                           San Diego, California 92121
               (Address of Principal Executive Offices) (Zip Code)


                              ____________________
       Registrant's telephone number, including area code: (858) 457-2500


                                       N/A
          (Former name or former address, if changed since last report)
                                _________________

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

|_|  Written communications pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

|_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
     240.14a-12)

|_|  Pre-commencement communications pursuant to Rule 14d-2(b) under the
     Exchange Act (17 CFR 240.14d-2(b))

|_|  Pre-commencement communications pursuant to Rule 13e-4(c) under the
     Exchange Act (17 CFR 240.13e-4(c))

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Item 1.01. ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

     On May 12, 2005, Advanced Marketing Services, Inc., a Delaware corporation
(the "Company"), Publishers Group West Incorporated, a California corporation,
and Publishers Group Incorporated, a California corporation (collectively, the
"Company Borrowers"), entered into Waiver and Amendment Number Three ("Amendment
No. 3") to that certain Loan and Security Agreement dated April 27, 2004 (the
"Loan Agreement") by and among the Company Borrowers, certain lenders, and Wells
Fargo Foothill, Inc., as amended by that certain Amendment Number One dated
October 8, 2004 ("Amendment No. 1") and that certain Amendment Number Two dated
February 28, 2005 ("Amendment No. 2"). Amendment No. 3 amends the Loan Agreement
to (a) increase the maximum revolving borrowing amount from $60 million to $90
million; (b) alter the borrowing base calculation so that it is based
principally on the amount of the Company Borrowers' eligible accounts receivable
and inventory; (c) change the interest rate to be either Wells Fargo's "prime
rate" plus up to 1.5% (increased from 1.0%) or LIBOR plus up to 2.75%, in each
case depending on the Company's earnings (before interest, taxes, depreciation
and amortization and subject to other adjustments) with a minimum interest rate
of 4.5% (increased from 2.5%); (d) define the Company's minimum EBITDA
requirement to be ($4.6 million) for the 3-month period ending June 30, 2005,
($1.949 million) for the 6-month period ending September 30, 2005, $10.212
million for the 9-month period ending December 31, 2005, and $7.265 million for
the 12-month period ending March 31, 2006; (e) waive the Cash Dominion
Triggering Event and the Collateral Reporting Triggering Event that occurred on
April 29, 2005 as a result of the Borrowing Base Availability being less than
$10 million; and (f) extend the deadline to deliver certain audited consolidated
financial statements for the fiscal year ended March 31, 2004 to July 31, 2005
and for the fiscal year ended March 31, 2005 to October 31, 2005.

     A copy of Amendment No. 3 is filed as Exhibit 10.1 to this report and is
incorporated herein by reference. A copy of the Loan Agreement was filed as an
exhibit to the Company's Current Report on Form 8-K filed with the Commission on
April 30, 2004, and is incorporated herein by reference. Copies of Amendments
No. 1 and No. 2 were filed as an exhibit to the Company's Current Report on Form
8-K filed with the Commission on March 9, 2005, and are incorporated herein by
reference. The descriptions of the transactions contained in this report are
qualified in their entirety by reference to such exhibits.

Item 9.01. FINANCIAL STATEMENTS AND EXHIBITS.

Exhibit 10.1 Amendment No. 3 to Loan Agreement. Schedules and exhibits to this
Amendment No. 3 have not been included herewith, but will be furnished
supplementally to the Securities and Exchange Commission upon request.

Exhibit 99.1 Public announcement, dated May 16, 2005, of the Company.




                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                               ADVANCED MARKETING SERVICES, INC.


Date: May 18, 2005                             By: /s/ Curtis R. Smith
                                                   -----------------------------
                                                   Curtis R. Smith
                                                   Executive Vice President and
                                                   Chief Financial Officer